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Academic texts about Brand
170 publications
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Is fashion not in fashion anymore? Wirkungen des Employer Branding auf die Rekrutierung von Mitarbeitern
Automobilbranche vs. Textilbranche
Autor:in:
Nicolai Tschirner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2014 88 Pages , Grade: 2,0
Catalog Number:
288237
Price:
US$ 42.99
Junior Management Science, Volume 5, Issue 3, September 2020
Autor:in:
Junior Management Science e.V. (Editor)
Subject:
Business economics - General
Category:
Anthology , 2020 204 Pages
Catalog Number:
961483
Kaiser Nero und der Brand Roms
Autor:in:
Johannes Steffens (Author)
Subject:
World History - Early and Ancient History
Category:
Seminar Paper , 2007 19 Pages , Grade: 1,7
Catalog Number:
77041
Price:
US$ 15.99
Konsumentenverhalten. Auswirkung der Point of Sale-Gestaltung auf den Kunden
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 87 Pages , Grade: 1,5
Catalog Number:
314623
Price:
US$ 42.99
Konzeption des integrierten Einsatzes digitaler Medien einer Brand Extension
Am Beispiel der Marke Nike
Autor:in:
David Kunz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Elaboration , 2013 31 Pages
Catalog Number:
266230
Price:
US$ 18.99
Kriterien für die Eignung eines Markennamens als Dachmarke
Am Beispiel "Nivea"
Autor:in:
Volker Ahmad Qasir (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2007 19 Pages , Grade: 2,0
Catalog Number:
163307
Price:
US$ 18.99
Kriterien zur Auswahl von Leistungskategorien bei Brand- und Line-Extensions
Autor:in:
David Ohrndorf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2000 18 Pages , Grade: 1,7
Catalog Number:
105711
Price:
US$ 0.99
Kultmarketing: Charakteristika, Anwendungsbereiche und Implikationen für das Brand Management
Autor:in:
Roland Theierl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 113 Pages , Grade: Gut
Catalog Number:
73754
Price:
US$ 42.99
Kulturvergleichende Wahrnehmung der Markenpersönlichkeit
Eine Analyse der Marken Apple und Coca-Cola in Deutschland und Österreich
Autor:in:
Lars Kessler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 85 Pages , Grade: 1,3
Catalog Number:
462372
Price:
US$ 42.99
Kundenindividualisierte Sportartikel. Das Zusammenspiel von Marke und Produkt
Eine Betrachtung der Wechselwirkungen zwischen Mass Customization und Markenführung in der Sportartikelbranche
Autor:in:
Christoph Beaufils (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Master's Thesis , 2015 154 Pages , Grade: 1,0
Catalog Number:
295087
Price:
US$ 46.99
Marke und CSR – Macht das Sinn?
Autor:in:
Kathrin Meffert (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2011 18 Pages , Grade: 1,0
Catalog Number:
190210
Price:
US$ 18.99
Markenerweiterung - Ansatzpunkte und Erfolgsfaktoren
Autor:in:
Rainer Behnke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2010 35 Pages , Grade: 1,0
Catalog Number:
167053
Price:
US$ 19.99
Markengestaltung. Zwischen Positionierung und Realisation
Ein Modell
Autor:in:
Christian Nufer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Intermediate Diploma Thesis , 2015 72 Pages , Grade: 1,0
Catalog Number:
296301
Price:
US$ 34.99
Marketing of Fashion Brand Boohoo
A Literature Review
Autor:in:
Leonard Kahungu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2021 10 Pages , Grade: 87
Catalog Number:
1033015
Price:
US$ 6.99
Marketing und Vertrieb bei Heineken im internationalen Kontext
Autor:in:
Alexander Dickopf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2018 26 Pages , Grade: 1,7
Catalog Number:
442669
Price:
US$ 19.99
Marketingstrategien im Profifußball am Beispiel von Borussia Dortmund
Autor:in:
Martin Falkenberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2014 20 Pages , Grade: 1,3
Catalog Number:
279319
Price:
US$ 18.99
Mitarbeiter als aktive Markenbotschafter einer „Employer Brand“
Einsatzmöglichkeiten und Erfolgspotenziale
Autor:in:
Carolin Dietrich (Author)
Subject:
Leadership and Human Resources - Miscellaneous
Category:
Bachelor Thesis , 2013 61 Pages , Grade: 2,3
Catalog Number:
265862
Price:
US$ 23.99
Mitarbeiter als Markenbotschafter der Employer Brand
Stärkung der Arbeitgebermarke durch gezieltes Mitarbeiterverhalten
Autor:in:
M.A. Dirk Mertins (Author)
Subject:
Leadership and Human Resources - Miscellaneous
Category:
Master's Thesis , 2011 98 Pages , Grade: 1,0
Catalog Number:
209385
Price:
US$ 40.99
Multi Dimensional Approach to Brand Building - A Conceptual Model for Indian Retailers
Autor:in:
Dr. Vibhuti Tripathi (Author)
,
Anitabh Pandey (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Research Paper (postgraduate) , 2008 16 Pages , Grade: A
Catalog Number:
117137
Price:
US$ 18.99
Name letter Branding
How our name can predict the preference for certain products
Autor:in:
Barbara Bilyk (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2010 14 Pages , Grade: 1,0
Catalog Number:
159207
Price:
US$ 18.99
Nation Brand in Oman
Studying Stakeholders Views On “Branding Oman’’
Autor:in:
Badar Alzadjali (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 137 Pages
Catalog Number:
176453
Price:
US$ 0.99
Nation Brand perception and attitude from Citizen and Non-citizen perspectives in Vietnam
An exploratory study
Autor:in:
PhD Candidate Van Ha Luong (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2016 100 Pages , Grade: 16
Catalog Number:
357288
Price:
US$ 42.99
Neros Beteiligung am Brand Roms im Spiegel der antiken Quellen
Autor:in:
Johann Vohn (Author)
Subject:
World History - Early and Ancient History
Category:
Term Paper , 2016 16 Pages , Grade: 2,3
Catalog Number:
459235
Price:
US$ 16.99
Neuromarketing, Brand Management, Werbepsychologie und Trojanisches Marketing
Autor:in:
Leonie Groman (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2022 17 Pages , Grade: 1.0
Catalog Number:
1239285
Price:
US$ 18.99
NIVEA. What makes the Brand so successful?
Autor:in:
Tugba Seckin (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2011 19 Pages , Grade: Distinction 87%
Catalog Number:
233122
Price:
US$ 16.99
Perceived Intrusiveness of E-Mail Advertising and Its Impact on Brand Trust
Autor:in:
Daniel Hasler (Author)
,
Rebekka Jaekel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Academic Paper , 2013 38 Pages , Grade: 1,0 (dt.), 17,75/20 (fr.)
Catalog Number:
282523
Price:
US$ 19.99
Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality
An Empirical Study in the Television Industry
Autor:in:
Hendrik Arnold (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 58 Pages , Grade: 9.0 (out of 10)
Catalog Number:
209464
Price:
US$ 21.99
Rüdiger Brand: 'das ein groß Gelächter ward.' - Wenn Repräsentation scheitert
Mit einem Exkurs zum Stellenwert literarischer Repräsentation
Autor:in:
Nathalie Kónya-Jobs (Author)
Subject:
German Studies - Older German Literature, Medieval Studies
Category:
Presentation (Elaboration) , 2004 13 Pages , Grade: 2,0
Catalog Number:
62600
Price:
US$ 14.99
Real oder Fake? Markenpiraterie und ihre Wirkung auf Konsumenten
Autor:in:
Stephan Schori (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 86 Pages , Grade: 2
Catalog Number:
172747
Price:
US$ 42.99
Reziproke Wirkungen von temporären Produktlinienerweiterungen auf die Stammmarke
Reciprocal effects of temporary product line extensions to the master brand
Autor:in:
Tim Becker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2007 101 Pages , Grade: 1,7
Catalog Number:
152988
Price:
US$ 42.99
Self-Brand connecting Communities
Die Bedingungsfaktoren von Brand Communities am Beispiel der Marke Smart
Autor:in:
Konrad Brylla (Author)
Subject:
Psychology - Social Psychology
Category:
Diploma Thesis , 2007 158 Pages , Grade: 1,3
Catalog Number:
134425
Price:
US$ 46.99
Short-Term Housing Solution "Coli" in Germany. A Brand Collaboration between "Westwing" and "Vonovia"
Autor:in:
Anonym (Author)
Subject:
Business economics - Market research
Category:
Term Paper , 2022 19 Pages , Grade: 1,3
Catalog Number:
1348581
Price:
US$ 16.99
Should Brand Design using Brand Personality be adapted to the cultural differences of international markets?
Autor:in:
Fe Feltes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2015 28 Pages , Grade: 1,3
Catalog Number:
345518
Price:
US$ 19.99
Sound Branding for JOSEPHS®. Brand Sounds and Sound Creation
Autor:in:
Johannes Köck (Author)
Subject:
Economics - Innovation economics
Category:
Term Paper , 2014 25 Pages , Grade: 1,3
Catalog Number:
378118
Price:
US$ 5.99
Stärkung der Employer Brand durch Corporate Influencer. Auswirkung auf den Bewerbermarkt
Autor:in:
C. Hörnle (Author)
Subject:
Leadership and Human Resources - Employer Branding
Category:
Master's Thesis , 2022 94 Pages , Grade: 2,0
Catalog Number:
1263352
Price:
US$ 42.99
Storytelling in der Werbung. Das Erzählen von Geschichten als Marketinginstrument
Autor:in:
Marco Dreyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2018 86 Pages , Grade: 1,7
Catalog Number:
413424
Price:
US$ 42.99
Strategic Analysis of International Marketing and Brand Management
A Comprehensive Case Study of Almarai’s Expansion and Adaptation in a Changing Global Business Environment
Autor:in:
Saul Pereira (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2025 31 Pages
Catalog Number:
1595583
Price:
US$ 19.99
Strategies for Brandy Melville to Address the Brand Value Issues of Exclusiveness, Gender and Race Discrimination
Autor:in:
Julien Brühl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 32 Pages , Grade: 7,6
Catalog Number:
1172349
Price:
US$ 18.99
Success Factors of Brand Extension in International Marketing
Autor:in:
Master of International Business Administration Carolin Wobben (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2006 98 Pages , Grade: 1,7
Catalog Number:
58639
Price:
US$ 42.99
Symbolic use of brands
Autor:in:
Mag.Bakk Florian Meisel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2007 16 Pages , Grade: 2
Catalog Number:
115560
Price:
US$ 18.99
Textual Classification for Sentiment Detection. Brand Reputation Analysis on the Web using Natural Language Processing and Machine Learning
Autor:in:
Mike Nkongolo (Author)
Subject:
Computer Science - Applied
Category:
Academic Paper , 2018 54 Pages
Catalog Number:
419732
Price:
US$ 0.99
The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
Autor:in:
Lily Marfisi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 114 Pages , Grade: 17/20
Catalog Number:
305295
Price:
US$ 42.99
The "Mexx" Brand. Strategic Audit, SWOT Analysis and Brand Rejuvenation Strategy
Autor:in:
Karina Oborune (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2014 10 Pages , Grade: A
Catalog Number:
316787
Price:
US$ 6.99
The aesthetics of brand image design
Autor:in:
Nick Birch (Author)
Subject:
Design (Industry, Graphics, Fashion)
Category:
Essay , 2014 18 Pages , Grade: 1.1
Catalog Number:
274456
Price:
US$ 16.99
The effect of branding on the development of a company with an example of Puma
A critical analysis
Autor:in:
Dipl. Wirt.-Inf. (FH), Dipl. Kfm. (FH), BBA Andreas Schutt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2009 53 Pages , Grade: 2,0
Catalog Number:
177238
Price:
US$ 21.99
The Effect Of Frequent Positive Emotions On The Formation Of Brand Attachment
A Quantitative Study
Autor:in:
Kevin J. Zuchanek (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2018 58 Pages , Grade: 1,7
Catalog Number:
542372
Price:
US$ 21.99
The Effects of Subliminal Cues on Information Seeking and Evaluation of Google Search Results
Autor:in:
Eyüp Aksoy (Author)
Subject:
Psychology - Cognition
Category:
Bachelor Thesis , 2015 47 Pages , Grade: 1.0
Catalog Number:
306998
Price:
US$ 21.99
The Changing Landscape of Brands in the Digital Age. Opportunities and Challenges
Autor:in:
Marco Berschneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 16 Pages , Grade: A-
Catalog Number:
1416353
Price:
US$ 15.99
The Impact of Creative Arts on the Brand
Autor:in:
Nick Birch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2011 16 Pages , Grade: 1.2
Catalog Number:
269676
Price:
US$ 16.99
The Impact of Social Media on Consumer Purchasing Behavior. A Focus on the Skincare Brand
Autor:in:
M. Arul Jothi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2024 62 Pages , Grade: A
Catalog Number:
1577582
Price:
US$ 0.99
The Impact of Web 2.0 on Brand Management
How to Use Web 2.0 Efficiently to Create a Higher Brand Value
Autor:in:
Sandra Spindler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2011 34 Pages , Grade: 8
Catalog Number:
197615
Price:
US$ 18.99
The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers’ Purchase Intention and Brand Image in the Diamond Industry
Autor:in:
Peter Maine (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Research Paper (postgraduate) , 2011 27 Pages , Grade: A
Catalog Number:
267607
Price:
US$ 19.99
The influence of culture on brand positioning strategy
Autor:in:
MA Guido Maiwald (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2005 16 Pages
Catalog Number:
205465
Price:
US$ 16.99
The Influence of Social Media on Investment Behavior, Brand Equity, and Organizational Growth. A Mixed-Method Analysis
Autor:in:
Radhika P. Y. (Author)
,
A. Niki Celestica (Author)
,
J. Aishwarya (Author)
,
T. Hemalatha (Author)
,
N. Gayathri (Author)
,
A. Pashupathinath (Author)
,
M. Veera Swamy (Author)
,
M. Arul Jothi (Author)
Subject:
Business economics - Investment and Finance
Category:
Research Paper (undergraduate) , 2024 95 Pages , Grade: A
Catalog Number:
1577602
Price:
US$ 0.99
The Influence of User-Generated Content on Brand Trust and Consumer Purchase Intentions
A Meta-Analysis of Existing Literature and Public Data
Autor:in:
Uju Ogu (Author)
Subject:
Business economics - Customer Relationship Management, CRM
Category:
Essay , 2019 9 Pages
Catalog Number:
1618313
Price:
US$ 6.99
The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview
Autor:in:
Jana Defontis (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2017 35 Pages , Grade: 2,0
Catalog Number:
915008
Price:
US$ 19.99
The market position of the automobile company Audi
Autor:in:
Tim Meyer (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper , 2019 19 Pages , Grade: 1.7
Catalog Number:
520136
Price:
US$ 18.99
The Potential of Influencer Marketing for Tour Operators to Increase Brand Value
Autor:in:
Alina F. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 77 Pages , Grade: 1,3
Catalog Number:
922846
Price:
US$ 34.99
The Starbucks Brand
Branding
Autor:in:
Silke Specht (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2009 23 Pages , Grade: 1,7
Catalog Number:
232182
Price:
US$ 18.99
Theodor Fontanes "Grete Minde" als Kriminalroman. Die Geschichte der Brandstifterin von Tangermünde
Autor:in:
Carola Behm (Author)
Subject:
German Studies - Comparative Literature
Category:
Term Paper , 2020 27 Pages , Grade: 2,3
Catalog Number:
944785
Price:
US$ 18.99
Tribeca Film Festival. Brand communication and activation
Autor:in:
Sophie Märzweiler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Elaboration , 2022 3 Pages , Grade: 1
Catalog Number:
1284602
Price:
US$ 3.99
Use of Internet as a Brand Building Tool
Autor:in:
Richards Macdonald (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Term Paper (Advanced seminar) , 2011 8 Pages , Grade: A
Catalog Number:
213348
Price:
US$ 6.99
Website Evaluation - Branding, Transactional facilities & social networking (www.desigual.com
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Essay , 2010 27 Pages , Grade: 1,0
Catalog Number:
192571
Price:
US$ 19.99
Wer war für die Brandlegung in Smyrna 1922 verantwortlich?
Analyse verschiedener Standpunkte
Autor:in:
Gregor Marossy (Author)
Subject:
History - Asia
Category:
Term Paper , 2023 20 Pages , Grade: 1,0
Catalog Number:
1352221
Price:
US$ 15.99
Western European Consumer Perception of a Chinese Brand. An Examination of Huawei
Autor:in:
Jessica Duong (Author)
Subject:
Business economics - Trade and Distribution
Category:
Master's Thesis , 2014 75 Pages , Grade: 1,0
Catalog Number:
300180
Price:
US$ 34.99
What do you think about Brand Communities?
An insight of consumers' perception towards brand communities and the idea of mutual benefits
Autor:in:
Bastian Storch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 55 Pages , Grade: 1,1
Catalog Number:
115895
Price:
US$ 21.99
Wie sich Marken im Wettbewerb positionieren und differenzieren können. Eine Analyse am Beispiel von "Apple"
Autor:in:
Paul Pavlitzek (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2024 38 Pages , Grade: 1,7
Catalog Number:
1481555
Price:
US$ 19.99
Zufriedenheit und Loyalität von Brand-Community-Mitgliedern
Eine empirische Studie im Bereich der Automobilbranche
Autor:in:
Dipl.-Ök. Marko Krentz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2010 140 Pages , Grade: 2,0
Catalog Number:
166423
Price:
US$ 42.99
Zum Einfluss des Brand Equity auf den Customer Equity - dargestellt am Beispiel einer Betriebstypenmarke
Autor:in:
Andreas Becker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 143 Pages , Grade: 2,3
Catalog Number:
47928
Price:
US$ 42.99
Zur Bedeutung von Kategorien und Schemata beim Aufbau und Steuerung von Marken
Autor:in:
Sebastian Huber (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2004 22 Pages , Grade: 2,0
Catalog Number:
27876
Price:
US$ 19.99
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