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Academic texts about  Brand

170  publications
Page  1  of  2
  • "Brand im Weinberg" von Gerd Gaiser. Kurzgeschichtenanalyse
    Title:
    Autor:in: Madleen Wendt (Author)
    Subject: Didactics for the subject German - Genres
    Category: Presentation / Essay (Pre-University) , 2011 5 Pages , Grade: 1,3
    Catalog Number: 267779
    Price: US$ 3.99
  • "Der Brand" von Jörg Friedrich - Eine kritische Analyse
    Title:
    Autor:in: Andreas Feld (Author)
    Subject: Politics - Political Theory and the History of Ideas Journal
    Category: Literature Review , 2004 24 Pages , Grade: 2,3
    Catalog Number: 26717
    Price: US$ 14.99
  • A brand analysis of mytaxi. What could a repositioning strategy include?
    Title: A brand analysis of mytaxi. What could a repositioning strategy include?
    Autor:in: Vanessa Busch (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper , 2019 17 Pages , Grade: 1,4
    Catalog Number: 493235
    Price: US$ 18.99
  • A Branded World -The Importance of Public Relations Over Advertising in Brand Building
    Title: A Branded World -The Importance of Public Relations Over Advertising in Brand Building
    Autor:in: Romina Müller (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Essay , 2011 8 Pages , Grade: A
    Catalog Number: 174950
    Price: US$ 6.99
  • A Rebranding Concept for the Brand Subway
    Title: A Rebranding Concept for the Brand Subway
    Autor:in: Alexandra S. Wiessner (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Project Report , 2017 19 Pages , Grade: 1,3
    Catalog Number: 430903
    Price: US$ 18.99
  • “FDI in India’s Multi Brand Retail Sector”: How to Get Ready for the Big Play
    Title: “FDI in India’s Multi Brand Retail Sector”: How to Get Ready for the Big Play
    Autor:in: Girish K. Nair (Author), Harish K. Nair (Author)
    Subject: Business economics - Trade and Distribution
    Category: Scientific Essay , 2011 17 Pages
    Catalog Number: 183618
    Price: US$ 0.99
  • Aktuelle Ansätze des viralen Marketings für das Brand Management
    Eine Analyse am Fallbeispiel von Conrad Electronics
    Title: Aktuelle Ansätze des viralen Marketings für das Brand Management
    Autor:in: Philipp Dressler (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2018 60 Pages , Grade: 1,5
    Catalog Number: 461869
    Price: US$ 21.99
  • Alexander der Große und der Brand von Persepolis
    Eine Suche nach Gründen
    Title: Alexander der Große und der Brand von Persepolis
    Autor:in: Knut Kasche (Author)
    Subject: World History - Early and Ancient History
    Category: Seminar Paper , 2007 11 Pages , Grade: 2,0
    Catalog Number: 89942
    Price: US$ 15.99
  • An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations
    Title: An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations
    Autor:in: Pradeep Kautish (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Doctoral Thesis / Dissertation , 2010 340 Pages
    Catalog Number: 183448
    Price: US$ 46.99
  • Analysis of the psychological effects of communication policy in consideration of a consumer brand
    Title: Analysis of the psychological effects of communication policy in consideration of a consumer brand
    Autor:in: Charicea Kaspers (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2018 305 Pages , Grade: 2,3
    Catalog Number: 442768
    Price: US$ 46.99
  • Aspekte der Werbesprache
    Aktuelle Anzeigen von Automobilherstellern
    Title: Aspekte der Werbesprache
    Autor:in: Manuel Däbritz (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Term Paper , 2008 25 Pages , Grade: 1,0
    Catalog Number: 155195
    Price: US$ 18.99
  • Attracting High Quality Human Capital by the Value of a Company Brand
    Title: Attracting High Quality Human Capital by the Value of a Company Brand
    Autor:in: Sebastian Theis (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Bachelor Thesis , 2010 102 Pages , Grade: 1,6
    Catalog Number: 154020
    Price: US$ 42.99
  • Auftritte von Real-Life-Marken in der virtuellen Parallelwelt Second Life
    Title: Auftritte von Real-Life-Marken in der virtuellen Parallelwelt Second Life
    Autor:in: Bachelor of Arts Anja Schütz (Author)
    Subject: Communications - Multimedia, Internet, New Technologies
    Category: Bachelor Thesis , 2007 56 Pages , Grade: 1,3
    Catalog Number: 114778
    Price: US$ 21.99
  • Bedeutung von Brand Communities für die (Online-) Markenführung. Der Nutzen von Facebook Fan Pages
    Title: Bedeutung von Brand Communities für die (Online-) Markenführung. Der Nutzen von Facebook Fan Pages
    Autor:in: Thomas Braun (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2011 155 Pages , Grade: 1,3
    Catalog Number: 310323
    Price: US$ 46.99
  • BMW Brand Audit
    Title: BMW Brand Audit
    Autor:in: Marion Maguire (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Scientific Study , 2004 41 Pages , Grade: A
    Catalog Number: 35478
    Price: US$ 21.99
  • Bombardier Inc. - Case Study of a brand in an Emerging Country
    Title: Bombardier Inc. - Case Study of a brand in an Emerging Country
    Autor:in: Eugen Dimant (Author), Susanne Lindner (Author), James Liu (Author), Trinidad Ruiz (Author), Varun Tejpal (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Project Report , 2010 27 Pages
    Catalog Number: 165866
    Price: US$ 19.99
  • Boris Becker als Marke
    Empirische Untersuchung der Markenpersönlichkeit von Boris Becker
    Title: Boris Becker als Marke
    Autor:in: Daniel Schaller (Author)
    Subject: Sport - Sport Economics, Sport Management
    Category: Diploma Thesis , 2013 103 Pages , Grade: 2,3
    Catalog Number: 278459
    Price: US$ 46.99
  • Brand Analysis of Lion Nathan China
    Title: Brand Analysis of Lion Nathan China
    Autor:in: Frauke Strathkötter (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2003 20 Pages , Grade: 2,0 (B)
    Catalog Number: 29472
    Price: US$ 18.99
  • Brand and Corporate Names as Vital Assets to Organisations
    Title: Brand and Corporate Names as Vital Assets to Organisations
    Autor:in: Wilson Chege (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Scientific Essay , 2012 8 Pages
    Catalog Number: 198145
    Price: US$ 6.99
  • Brand Audit Analysis for Volkswagen - The German Carmaker
    Title: Brand Audit Analysis for Volkswagen - The German Carmaker
    Autor:in: MR PRASANNA VENKATESAN MEENAKSHISUNDARAM (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Submitted Assignment , 2020 11 Pages , Grade: B+
    Catalog Number: 1234490
    Price: US$ 9.99
  • Brand Audit: Gatorade
    Title: Brand Audit: Gatorade
    Autor:in: Xinwen (Fina) Xu (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Research Paper (postgraduate) , 2011 9 Pages , Grade: A
    Catalog Number: 187358
    Price: US$ 6.99
  • Brand Awareness 2.0
    Social Media zur Steigerung der Markenbekanntheit
    Title: Brand Awareness 2.0
    Autor:in: Dennis Schäfer (Author)
    Subject: Communications - Print Media, Press
    Category: Research Paper (undergraduate) , 2011 28 Pages
    Catalog Number: 181154
    Price: US$ 18.99
  • Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising
    Title: Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising
    Autor:in: Daniela Rothhan (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Term Paper , 2015 21 Pages , Grade: 1,0
    Catalog Number: 342498
    Price: US$ 16.99
  • Brand Communities im Internet: Fakten, Konzepte, Einsatz im Rahmen der Markenkommunikation
    Title: Brand Communities im Internet: Fakten, Konzepte, Einsatz im Rahmen der Markenkommunikation
    Autor:in: Anonym (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2013 16 Pages , Grade: 2,0
    Catalog Number: 276339
    Price: US$ 18.99
  • Brand Communities. Chancen und Risiken für die Kundenbeziehung
    Title: Brand Communities. Chancen und Risiken für die Kundenbeziehung
    Autor:in: Anonym (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Seminar Paper , 2019 18 Pages , Grade: 2,0
    Catalog Number: 1022452
    Price: US$ 15.99
  • Brand Community Events als innovatives Kommunikationsmedium für Markenartikelhersteller
    Title: Brand Community Events als innovatives Kommunikationsmedium für Markenartikelhersteller
    Autor:in: Wiebke Weber (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Diploma Thesis , 2005 115 Pages , Grade: 1,7
    Catalog Number: 58775
    Price: US$ 42.99
  • Brand Comparison Audi, Volkswagen, Volvo
    Brand Management and Research
    Title: Brand Comparison Audi, Volkswagen, Volvo
    Autor:in: MSc./ Dipl. Jan Heyn (Author), Patrick Blank (Author), Maximilian Hohmann (Author), Stefan Wozniak (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2010 25 Pages , Grade: 1,7
    Catalog Number: 192568
    Price: US$ 19.99
  • Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling
    A critical and exploratory approach on the brand KFC
    Title: Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling
    Autor:in: Ragesh Ragavan Pillai (Author)
    Subject: Business economics - Miscellaneous
    Category: Master's Thesis , 2013 88 Pages
    Catalog Number: 280574
    Price: US$ 0.99
  • Brand Extension and Cognitive Style and their Impact on the Consumers' Evaluations
    Title: Brand Extension and Cognitive Style and their Impact on the Consumers' Evaluations
    Autor:in: Jana Defontis (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2019 21 Pages , Grade: 2,3
    Catalog Number: 915010
    Price: US$ 18.99
  • Brand Extension. How Sub-Branding can be used to stretch a Brand effectively
    An analysis of the German Sportswear Retailer Adidas
    Title: Brand Extension. How Sub-Branding can be used to stretch a Brand effectively
    Autor:in: Lina Seil (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2016 34 Pages , Grade: 2,0
    Catalog Number: 342673
    Price: US$ 19.99
  • Brand Management in the Age of Digitalization
    How to Manage Brand Related User Generated Content in Times of the Web 2.0
    Title: Brand Management in the Age of Digitalization
    Autor:in: Eva Niesing (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2014 19 Pages , Grade: 1,3
    Catalog Number: 277695
    Price: US$ 18.99
  • Brand Management of Luxury Goods: Mercedes and BMW
    Title: Brand Management of Luxury Goods: Mercedes and BMW
    Autor:in: Nicole Fich (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2009 81 Pages
    Catalog Number: 175625
    Price: US$ 42.99
  • Brand Management. Changes in the Past 40 Years
    Title: Brand Management. Changes in the Past 40 Years
    Autor:in: Anonym (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2023 7 Pages , Grade: 1.7
    Catalog Number: 1371874
    Price: US$ 6.99
  • Brand management. Measuring the brand equity of Decathlon in Portugal
    Title: Brand management. Measuring the brand equity of Decathlon in Portugal
    Autor:in: Benyi Heider (Author), Daniela Martins (Author), Ivana Cizmar (Author), Miguel Loures (Author), Rita Barakat (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper (Advanced seminar) , 2016 37 Pages , Grade: 1.5
    Catalog Number: 354882
    Price: US$ 19.99
  • Brand Personality
    Title: Brand Personality
    Autor:in: Iva Rakocevic (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2011 18 Pages , Grade: 1
    Catalog Number: 179611
    Price: US$ 18.99
  • Brand Portfolio Management. Basic principles and recent trends
    Shown in context of a consumer goods company
    Title: Brand Portfolio Management.  Basic principles and recent trends
    Autor:in: Diplom Kaufmann (FH), B.A. (hons) Frank Piotraschke (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Diploma Thesis , 2007 60 Pages , Grade: 1,0
    Catalog Number: 85592
    Price: US$ 21.99
  • Brand positioning of global vs local soft drinks in Georgia. An analysis
    A case study of foreign perspectives on the strategies of Coca Cola and Natakhtari Lemonade
    Title: Brand positioning of global vs local soft drinks in Georgia. An analysis
    Autor:in: Gift Iremhinmhen (Author)
    Subject: Business economics - Market research
    Category: Master's Thesis , 2020 62 Pages , Grade: 4.0
    Catalog Number: 920561
    Price: US$ 0.99
  • Brand Potential Index - Darstellung und Anwendungsmöglichkeiten
    Title: Brand Potential Index - Darstellung und Anwendungsmöglichkeiten
    Autor:in: Rita Salviti (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper (Advanced seminar) , 2004 22 Pages , Grade: 1,3
    Catalog Number: 55319
    Price: US$ 19.99
  • Brand Revival - An Overview
    Title: Brand Revival - An Overview
    Autor:in: Anonym (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2011 15 Pages , Grade: 2,0
    Catalog Number: 190092
    Price: US$ 18.99
  • Brand Roms unter Kaiser Nero
    Eine Untersuchung der Schuldfrage
    Title: Brand Roms unter Kaiser Nero
    Autor:in: Marcel Teiner (Author)
    Subject: World History - Early and Ancient History
    Category: Term Paper (Advanced seminar) , 2010 17 Pages , Grade: 1,0
    Catalog Number: 162847
    Price: US$ 16.99
  • Brand Storytelling, das begeistert. Leitfaden zur Entwicklung einer einzigartigen Markenerzählung
    Title: Brand Storytelling, das begeistert. Leitfaden zur Entwicklung einer einzigartigen Markenerzählung
    Autor:in: Anonym (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Project Report , 2023 21 Pages , Grade: 1,0
    Catalog Number: 1438698
    Price: US$ 16.99
  • Brand Tracking Through Social Media
    Title: Brand Tracking Through Social Media
    Autor:in: Govindappa Raghu (Author), Dr. Radha (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Scientific Study , 2011 29 Pages
    Catalog Number: 183123
    Price: US$ 19.99
  • Brand Tribalism. Theoretical Foundation and Practical Application
    Title: Brand Tribalism. Theoretical Foundation and Practical Application
    Autor:in: Alisa Zayasenko (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Essay , 2012 36 Pages , Grade: 1
    Catalog Number: 353815
    Price: US$ 19.99
  • Brand Valuation im professionellen Teamsport
    Title: Brand Valuation im professionellen Teamsport
    Autor:in: Dipl. Betriebswirt Florian Henle (Author)
    Subject: Sport - Sport Economics, Sport Management
    Category: Diploma Thesis , 2005 105 Pages , Grade: 2,0
    Catalog Number: 73455
    Price: US$ 42.99
  • Building Secondary Brand Associations through Corporate Social Responsibility
    Title: Building Secondary Brand Associations through Corporate Social Responsibility
    Autor:in: MR PRASANNA VENKATESAN MEENAKSHISUNDARAM (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Submitted Assignment , 2020 11 Pages , Grade: A+
    Catalog Number: 1234491
    Price: US$ 9.99
  • Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
    A Theoretical and Empirical Investigation
    Title: Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
    Autor:in: Raphael Städtler (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2010 100 Pages
    Catalog Number: 170577
    Price: US$ 42.99
  • Consumer Perception of Internal Brand Extension
    A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension
    Title: Consumer Perception of Internal Brand Extension
    Autor:in: Victoria Homeier (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2012 33 Pages
    Catalog Number: 385115
    Price: US$ 18.99
  • Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products
    Title: Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products
    Autor:in: Abebaw Gebrehanna Halabo (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2017 92 Pages , Grade: 4.0
    Catalog Number: 1244968
    Price: US$ 42.99
  • Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands
    Title: Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands
    Autor:in: Hellen Dreeves (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Scientific Study , 2012 75 Pages
    Catalog Number: 279974
    Price: US$ 34.99
  • Corporate and Brand image among Telugu dailies in Indian Print Media
    Title: Corporate and Brand image among Telugu dailies in Indian Print Media
    Autor:in: Pradeep Kumar (Author), E. Nagaraju (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Doctoral Thesis / Dissertation , 2013 256 Pages , Grade: none
    Catalog Number: 233548
    Price: US$ 0.99
  • Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding
    Title: Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding
    Autor:in: Julian Schönfelder (Author)
    Subject: Leadership and Human Resources - Employer Branding
    Category: Bachelor Thesis , 2008 69 Pages , Grade: 2,1
    Catalog Number: 214934
    Price: US$ 34.99
  • Corporate Digital Communications
    A Report on Stakeholder Perceptions and Developing an Enhanced Brand Identity
    Title: Corporate Digital Communications
    Autor:in: John Nyafele-Antoson (Author)
    Subject: Business economics - Corporate communication
    Category: Project Report , 2020 25 Pages , Grade: MSc.
    Catalog Number: 536431
    Price: US$ 18.99
  • Creating a Brand Culture and Brand Campaigning
    The Case of Red Bull
    Title: Creating a Brand Culture and Brand Campaigning
    Autor:in: Lioba Frings (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Case Study , 2015 6 Pages , Grade: 1.3
    Catalog Number: 511820
    Price: US$ 6.99
  • Creating Brand Equity
    Brand equity building and its key factors of influence
    Title: Creating Brand Equity
    Autor:in: Anonym (Author)
    Subject: Business economics - Miscellaneous
    Category: Term Paper , 2020 16 Pages , Grade: 1,0
    Catalog Number: 1040326
    Price: US$ 18.99
  • Das Corporate Brand Management des Unternehmens Nestlé. Aufgaben und Einfluss auf die Markenidentität
    Title: Das Corporate Brand Management des Unternehmens Nestlé. Aufgaben und Einfluss auf die Markenidentität
    Autor:in: Anonym (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Project Report , 2019 16 Pages , Grade: 2,0
    Catalog Number: 1022186
    Price: US$ 18.99
  • Das Künstlertum Kaiser Neros im Spiegel der senatorischen Geschichtsschreibung
    Title: Das Künstlertum Kaiser Neros im Spiegel der senatorischen Geschichtsschreibung
    Autor:in: Anonym (Author)
    Subject: World History - Early and Ancient History
    Category: Term Paper , 2020 28 Pages , Grade: 1,0
    Catalog Number: 985702
    Price: US$ 18.99
  • Das Konstrukt der Markenpersönlichkeit. Eine vergleichende Analyse für unterschiedliche Markentypen
    Title: Das Konstrukt der Markenpersönlichkeit. Eine vergleichende Analyse für unterschiedliche Markentypen
    Autor:in: Diplom-Ökonom Christoph Sandstede (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Diploma Thesis , 2005 93 Pages , Grade: 1,3
    Catalog Number: 81234
    Price: US$ 41.99
  • Das Spiel mit dem Leser bei Calvinos 'Wenn ein Reisender in einer Winternacht' und Schmidts 'Brand's Haide'
    Title: Das Spiel mit dem Leser bei Calvinos 'Wenn ein Reisender in einer Winternacht' und Schmidts 'Brand's Haide'
    Autor:in: Maria Benz (Author)
    Subject: German Studies - Modern German Literature
    Category: Term Paper (Advanced seminar) , 2004 20 Pages , Grade: 2
    Catalog Number: 51122
    Price: US$ 15.99
  • Der Brand Roms - Das Problem der Schuldigen und die Folgen
    Title: Der Brand Roms - Das Problem der Schuldigen und die Folgen
    Autor:in: Stephanie Dahmen (Author)
    Subject: World History - Early and Ancient History
    Category: Term Paper , 2004 20 Pages , Grade: 1,0
    Catalog Number: 92038
    Price: US$ 15.99
  • Der Einfluss der Markenidentifikation auf die Preisbereitschaft von Kunden – eine empirische Analyse am Beispiel der Finanzindustrie
    Markenidentifikation, Preisbereitschaft, Marketing, Kundenzufriedenheit, Kundenloyalität, Social Identity Theorie, Customer-Company Identification, Brand Identification
    Title: Der Einfluss der Markenidentifikation auf die Preisbereitschaft von Kunden – eine empirische Analyse am Beispiel der Finanzindustrie
    Autor:in: Bachelor of Science Philip Tilhein (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper (Advanced seminar) , 2010 31 Pages , Grade: 1,7
    Catalog Number: 183515
    Price: US$ 19.99
  • Der Einfluss von Online- und mobiler Werbung auf den Markenwert eines Produkts/Unternehmens
    Entwurf eines Messmodells zur Ermittlung des Markenwerts
    Title: Der Einfluss von Online- und mobiler Werbung auf den Markenwert eines Produkts/Unternehmens
    Autor:in: Christoph Stummvoll (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2011 69 Pages , Grade: 1,0
    Catalog Number: 184870
    Price: US$ 34.99
  • Der Einfluss von werbepsychologischen Maßnahmen auf Kaufentscheidungen
    Title: Der Einfluss von werbepsychologischen Maßnahmen auf Kaufentscheidungen
    Autor:in: Anonym (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2022 24 Pages , Grade: 1,0
    Catalog Number: 1305328
    Price: US$ 19.99
  • Die Berücksichtigung des Markenwertes im Rahmen der Unternehmensbewertung
    Eine kritische Analyse
    Title: Die Berücksichtigung des Markenwertes im Rahmen der Unternehmensbewertung
    Autor:in: Andreas Pyrcek (Author)
    Subject: Business economics - Controlling
    Category: Diploma Thesis , 2005 103 Pages , Grade: 1,3
    Catalog Number: 83259
    Price: US$ 41.99
  • Die gewaltsame Zerstörung von Oberföhring. Untersuchung einer Geschichte voller Widersprüche
    Title: Die gewaltsame Zerstörung von Oberföhring. Untersuchung einer Geschichte voller Widersprüche
    Autor:in: Sebastian Repert (Author)
    Subject: History of Europe - Middle Ages, Early Modern Age
    Category: Term Paper , 2015 12 Pages , Grade: 2,1
    Catalog Number: 309856
    Price: US$ 16.99
  • Die Möglichkeit der Selbstrettung
    Verbesserung der Barrierefreiheit durch die Entwicklung eines Selbstrettungsliftes für mobilitätseingeschränkte Personen im Rollstuhl
    Title: Die Möglichkeit der Selbstrettung
    Autor:in: Daniel Nobis (Author)
    Subject: Engineering - System Science
    Category: Master's Thesis , 2016 107 Pages , Grade: 1,0
    Catalog Number: 343043
    Price: US$ 42.99
  • Die Macht der Marke heute: Der moderne Markenbegriff
    Title: Die Macht der Marke heute: Der moderne Markenbegriff
    Autor:in: Moritz Teubert (Author), Nils Sinzig (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2010 49 Pages , Grade: 1,3
    Catalog Number: 208086
    Price: US$ 20.99
  • Die Produktmarke aus soziologischer Perspektive - Eine Studie zum Konsumentenvertrauen
    Title: Die Produktmarke aus soziologischer Perspektive - Eine Studie zum Konsumentenvertrauen
    Autor:in: Kristin Hoppert (Author)
    Subject: Sociology - Consumption and Advertising
    Category: Thesis (M.A.) , 2004 105 Pages , Grade: Sehr gut
    Catalog Number: 67190
    Price: US$ 42.99
  • Die Rolle der Geschichte in der Markenbildung
    Title: Die Rolle der Geschichte in der Markenbildung
    Autor:in: Markus Feiks (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2010 59 Pages , Grade: 1,6
    Catalog Number: 188020
    Price: US$ 21.99
  • Die Rolle der Marke angesichts zunehmender Sprachassistenz im Konsumprozess
    "Alexa, kaufe Waschpulver!"
    Title: Die Rolle der Marke angesichts zunehmender Sprachassistenz im Konsumprozess
    Autor:in: Anonym (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2018 28 Pages , Grade: 2,0
    Catalog Number: 511503
    Price: US$ 19.99
  • Digital Branding. Konzeption des integrierten Einsatzes digitaler Medien
    Am Beispiel der fiktiven Brand Extension Titleist Swing IT
    Title: Digital Branding. Konzeption des integrierten Einsatzes digitaler Medien
    Autor:in: David Adam (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper (Advanced seminar) , 2013 22 Pages , Grade: 2,0
    Catalog Number: 346872
    Price: US$ 19.99
  • Durex - Brand Analysis
    Title: Durex - Brand Analysis
    Autor:in: Alexandre Georjon (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2003 15 Pages , Grade: A-
    Catalog Number: 21798
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  • Effects of Corporate Social Responsibility (CSR) on Brand Loyalty
    Title: Effects of Corporate Social Responsibility (CSR) on Brand Loyalty
    Autor:in: Vanessa Schwarz (Author)
    Subject: Business economics - Business Ethics, Corporate Ethics
    Category: Term Paper , 2017 14 Pages
    Catalog Number: 429618
    Price: US$ 18.99
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    Title: Eigenmarke Profisportler. Social-Media-Marketing im Sport
    Autor:in: Bastian Koch (Author)
    Subject: Communications - Multimedia, Internet, New Technologies
    Category: Master's Thesis , 2015 106 Pages , Grade: 1,9
    Catalog Number: 1188330
    Price: US$ 42.99
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    Title: Eine kritische Analyse des Corporate Brand Managements als international strategischer Unternehmensführungsansatz
    Autor:in: Christian E. (Author)
    Subject: Business economics - General
    Category: Bachelor Thesis , 2010 63 Pages , Grade: 1,3
    Catalog Number: 229601
    Price: US$ 28.99
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    Title: Employer Branding. Status Quo und Maßnahmen zur Steigerung der Arbeitgeberattraktivität am Beispiel einer Fitnessanlage
    Autor:in: Anonym (Author)
    Subject: Leadership and Human Resources - Employer Branding
    Category: Bachelor Thesis , 2020 62 Pages , Grade: 1,4
    Catalog Number: 967231
    Price: US$ 34.99
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    Title: Enhancement of
    Autor:in: Katsiaryna Chayeuskaya (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2018 96 Pages , Grade: good
    Catalog Number: 428600
    Price: US$ 42.99
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    Title: Enhancing Brand Image to Drive Customer Engagement in the Electric Vehicle Car Market
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    Subject: Business economics - Market research
    Category: Research Paper (undergraduate) , 2024 75 Pages , Grade: A
    Catalog Number: 1577611
    Price: US$ 0.99
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    Title: Erfolgreiches Markenmanagement für den Bankensektor. Die Grundregeln der Markenetablierung im Banking 4.0
    Autor:in: Alina Orlamünder (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Textbook , 2019 75 Pages
    Catalog Number: 458859
    Price: US$ 28.99
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    Title: Erfolgsfaktor Extremsport-Eventmarketing. Die Marke Red Bull
    Autor:in: Svenja Rook (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2015 46 Pages , Grade: 1,7
    Catalog Number: 345476
    Price: US$ 21.99
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    Title: Erfolgsfaktoren einer erfolgreichen Markenführung
    Autor:in: Marco Menz (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2016 29 Pages , Grade: 1,0
    Catalog Number: 358018
    Price: US$ 19.99
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    Title: Ethan Brand. Symbols and Themes in Nathaniel Hawthorne's Short Story
    Autor:in: Anna Rauch (Author)
    Subject: American Studies - Literature
    Category: Seminar Paper , 2010 15 Pages , Grade: 2
    Catalog Number: 272957
    Price: US$ 16.99
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    Title: Everything for sale? 	Zum Verhältnis von branding und Identitätskonstruktion
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    Subject: Sociology - Consumption and Advertising
    Category: Diploma Thesis , 2007 73 Pages , Grade: 0
    Catalog Number: 186504
    Price: US$ 34.99
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    Title: Export Marketing
    Autor:in: PhD Candidate, MBA, BBA Md. Rajibul Hasan (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2011 25 Pages , Grade: Distinction
    Catalog Number: 208272
    Price: US$ 5.99
  • Facebook Brand Lift-Studien. Funktionsweise und Sinnhaftigkeit im Feld des Social Media Marketings
    Title: Facebook Brand Lift-Studien. Funktionsweise und Sinnhaftigkeit im Feld des Social Media Marketings
    Autor:in: Tim-Maximilian H. M. Jedlitschka (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Academic Paper , 2017 15 Pages
    Catalog Number: 414290
    Price: US$ 16.99
  • Factors Affecting Brand Preference. The Case of Beer Brands in Nekemte Town, Ethiopia
    Title: Factors Affecting Brand Preference. The Case of Beer Brands in Nekemte Town, Ethiopia
    Autor:in: Hika Debela (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2020 97 Pages , Grade: 3.65
    Catalog Number: 1040483
    Price: US$ 42.99
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    Title: Factors Affecting Mobile Phone Brand Preference. Empirical Study on Sri Lankan University Students
    Autor:in: Mohamed Ismail Mohamed Riyath (Author), Sulaima Lebbe Musthafa (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (postgraduate) , 2014 9 Pages
    Catalog Number: 304231
    Price: US$ 0.99
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    Title: Factors for Marketing Excellence
    Autor:in: Andreas Mederer (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2018 16 Pages , Grade: 1,3
    Catalog Number: 459408
    Price: US$ 18.99
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    An Analytic Approach Using the Example of Hipp GmbH & Co Vertriebs KG
    Title: Feedback Effects of Brand Extensions
    Autor:in: Tanja Winterberg (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2007 24 Pages , Grade: 1,0
    Catalog Number: 90135
    Price: US$ 19.99
  • Feedback Effects of Brand Extensions
    An Analytic Approach Using the Example of Hipp GmbH & Co Vertriebs KG
    Title: Feedback Effects of Brand Extensions
    Autor:in: Tanja Winterberg (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2007 24 Pages , Grade: 1,0
    Catalog Number: 90135
    Price: US$ 19.99
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    Title: Gebäudetechnik in Rechenzentren
    Autor:in: Sandra Wieseckel (Author)
    Subject: Computer Science - Technical Computer Science
    Category: Term Paper (Advanced seminar) , 2002 29 Pages , Grade: 1,7
    Catalog Number: 12679
    Price: US$ 18.99
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    Title: Grundlagen des Corporate Branding. Die Führung einer Unternehmensmarke
    Autor:in: Jens Walther (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Diploma Thesis , 2008 63 Pages , Grade: 1,0
    Catalog Number: 122179
    Price: US$ 34.99
  • Hart geführter Zweikampf. Einfluss von subkategorialem Ambush Marketing und exklusivem Sponsoring auf die Markenwahrnehmung
    Die Marken Adidas und Nike im Rahmen der FIFA Fußballweltmeisterschaft 2014
    Title: Hart geführter Zweikampf. Einfluss von subkategorialem Ambush Marketing und exklusivem Sponsoring auf die Markenwahrnehmung
    Autor:in: Roman Möhlinger (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2015 126 Pages , Grade: 1,0
    Catalog Number: 324025
    Price: US$ 11.99
  • Horizontale Markenstrategien
    Title: Horizontale Markenstrategien
    Autor:in: Diplom-Kaufmann Stefan Klein (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2006 18 Pages , Grade: 3
    Catalog Number: 137801
    Price: US$ 18.99
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    Title: How a person turns into a  brand. A Study on A.R. Rahman
    Autor:in: Halima Zaman (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2016 47 Pages , Grade: 3.2
    Catalog Number: 336532
    Price: US$ 0.99
  • How collages reveal your deepest thoughts
    A guide to consumers' minds
    Title: How collages reveal your deepest thoughts
    Autor:in: Philipp Pachler (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Thesis (M.A.) , 2010 201 Pages , Grade: 1,0
    Catalog Number: 194454
    Price: US$ 51.99
  • How do Corporate Social Responsibility (CSR) Reporting in Social Media impact Customer-based Brand Equity?
    Title: How do Corporate Social Responsibility (CSR) Reporting in Social Media impact Customer-based Brand Equity?
    Autor:in: Kilian Stöckel (Author)
    Subject: Business economics - Corporate communication
    Category: Master's Thesis , 2022 115 Pages , Grade: 1,0
    Catalog Number: 1259325
    Price: US$ 42.99
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    Title: Human Brands. Der Mensch als Marke
    Autor:in: Tobias Lang (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2002 104 Pages , Grade: 5.0
    Catalog Number: 537707
    Price: US$ 42.99
  • Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry
    Title: Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry
    Autor:in: Melanie Hahn (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2018 27 Pages , Grade: 1,00
    Catalog Number: 433231
    Price: US$ 18.99
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    Title: Interaction of Design and Brand. A literature review and analysis
    Autor:in: Mareike Schröder (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2012 48 Pages , Grade: 1,0
    Catalog Number: 286805
    Price: US$ 21.99
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    Title: Internes und Externes Employer Branding der Bundeswehr. Ausgewählte Konzepte
    Autor:in: Fabio Nilgen (Author)
    Subject: Leadership and Human Resources - Employer Branding
    Category: Master's Thesis , 2017 89 Pages , Grade: 2,0
    Catalog Number: 991715
    Price: US$ 42.99
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