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Academic texts about Customer Relationship Management
160 publications
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How to start up business in Malaysia. Negotiation, communication and etiquette
Autor:in:
Moniruzzaman Kiron (Author)
Subject:
Business economics - Company formation, Business Plans
Category:
Academic Paper , 2019 18 Pages , Grade: A
Catalog Number:
505855
Price:
US$ 18.99
Chancen und Risiken des Beyond Budgeting
Autor:in:
Sebastian Baethge (Author)
Subject:
Business economics - Investment and Finance
Category:
Diploma Thesis , 2012 93 Pages
Catalog Number:
190081
Price:
US$ 40.99
Change Management according to a CRM implementation
Autor:in:
M. Woog (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2008 38 Pages , Grade: 1,7
Catalog Number:
123327
Price:
US$ 19.99
Change Management: Ursachen und Umgang mit Widerständen bei CRM-Projekten
Autor:in:
Felix Wenger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2009 26 Pages , Grade: 1,3
Catalog Number:
143408
Price:
US$ 19.99
Chatbots in Customer Experience. Application and Opportunities in E-Commerce
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019 66 Pages
Catalog Number:
465937
Price:
US$ 34.99
Integration of location based services into the social CRM strategy
How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?
Autor:in:
Annelie Roggenkamp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2012 198 Pages , Grade: 1,0
Catalog Number:
214948
Price:
US$ 46.99
Internetbasierte Kundenbindungsinstrumente. Analyse der Potenziale und Entwicklungstendenzen für Handelsunternehmen
Autor:in:
Alexej Drobyschev (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2012 84 Pages , Grade: 2,0
Catalog Number:
195017
Price:
US$ 42.99
IT-gestütztes Customer-Relationship-Management und Lieferantenmanagement 2030. Grundlagen, Trends und Vergleich
Autor:in:
Anonym (Author)
Subject:
Computer Science - Commercial Information Technology
Category:
Term Paper (Advanced seminar) , 2023 19 Pages , Grade: 1,3
Catalog Number:
1596532
Price:
US$ 16.99
IT-Systeme für Customer Relationship Management
Autor:in:
Diplom-Kaufmann (FH) Tobias Schmitz (Author)
Subject:
Computer Science - Commercial Information Technology
Category:
Term Paper , 2006 21 Pages , Grade: bestanden
Catalog Number:
48840
Price:
US$ 15.99
Künstliche Intelligenz in der Online-B2C-Kommunikation. Untersuchung der Kundenakzeptanz von Chatbots
Autor:in:
Florian Müller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2021 107 Pages , Grade: 1,3
Catalog Number:
1140916
Price:
US$ 42.99
Konsumentenverhalten. Auswirkung der Point of Sale-Gestaltung auf den Kunden
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2015 87 Pages , Grade: 1,5
Catalog Number:
314623
Price:
US$ 42.99
Konzeption eines CRM-basierten operativen Vertriebscontrolling-Systems aus der Perspektive eines Vertriebsmanagers
Autor:in:
Dipl.Kfm. (FH), BCom (Curtin University), MA Daniel Markus Jueterbock (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2010 25 Pages , Grade: 2,5
Catalog Number:
201309
Price:
US$ 19.99
Kultur und Customer Relationship Management. Kundensegmentierung unter Datenschutzaspekten in Deutschland und den USA
Autor:in:
Daniel Poggenpohl (Author)
Subject:
Business economics - Customer Relationship Management, CRM
Category:
Seminar Paper , 2016 22 Pages , Grade: 1,7
Catalog Number:
445084
Price:
US$ 18.99
Kundenabwanderung als Herausforderung für das Customer Relationship Management
Verfahren der Kundenwertanalyse zur Kundensegmentierung
Autor:in:
Irina Lauth (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Seminar Paper , 2019 23 Pages , Grade: 1,7
Catalog Number:
491574
Price:
US$ 19.99
Kundenbindung durch die Instrumente des Direktmarketing
Autor:in:
Maike Wolf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2005 98 Pages , Grade: 1,7
Catalog Number:
64640
Price:
US$ 42.99
Kundenbindung durch Social Media in der Versicherungsbranche
Autor:in:
Alexandra Gehrken (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2013 23 Pages , Grade: 1,3
Catalog Number:
306592
Price:
US$ 19.99
Kundenbindung im Zeitalter der Digitalisierung
Virtuelle Communities als Kommunikationsmittel des Kundenbindungsmanagements
Autor:in:
Cornelia Boos (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019 63 Pages
Catalog Number:
484029
Price:
US$ 34.99
Kundenbindung. Aktuelle Bedeutung für anbietende Unternehmen
Autor:in:
Nils Franke (Author)
Subject:
Business economics - Miscellaneous
Category:
Term Paper , 2011 25 Pages , Grade: 1,3
Catalog Number:
300565
Price:
US$ 19.99
Kundenbindungsprogramme von Handwerkern
Autor:in:
Daniel Kloster (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2011 12 Pages , Grade: 2,0
Catalog Number:
175441
Price:
US$ 18.99
Kundengewinnung und Kundenbindung durch User Generated Content auf Social Media
Eine Fallstudie aus dem Bildungsmarketing
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2024 37 Pages , Grade: 1.3
Catalog Number:
1566997
Price:
US$ 19.99
Kundenkarten als Bindungsinstrument im Einzelhandel
Autor:in:
Maureen Stumpf (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2015 20 Pages , Grade: 1,3
Catalog Number:
307888
Price:
US$ 17.99
Kundenrückgewinnung. Sieben Prinzipien zum Erfolg
Autor:in:
Carlo Morhard (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 82 Pages , Grade: 2,0
Catalog Number:
173516
Price:
US$ 42.99
Kundenwertorientiertes Customer Relationship Management als Determinante ökonomischer Kundenbindung
Eine empirische Analyse aus der Kundensicht zum Status Quo und künftigen Entwicklungen im stationären Einzelhandel
Autor:in:
Diplom Kaufmann Univ. / Diplom Wirtschaftsinformatiker Univ. Christian Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 127 Pages , Grade: 1,0
Catalog Number:
125461
Price:
US$ 42.99
Möglichkeiten und Grenzen des CRM bei der Kundenbindung im Einzelhandel
Autor:in:
B.Sc. Tom Helman (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2011 14 Pages , Grade: 1,7
Catalog Number:
176557
Price:
US$ 18.99
Möglichkeiten und Grenzen zum Customer Relationship Management durch die Unternehmenskommunikation über facebook am Beispiel der Deutschen Bahn AG
Autor:in:
Carolin Busch (Author)
Subject:
Business economics - Customer Relationship Management, CRM
Category:
Master's Thesis , 2013 207 Pages , Grade: 1,3
Catalog Number:
265375
Price:
US$ 46.99
Mapping the Fan-Brand Journey. Identifikation von Touchpoints entlang der Customer Journey in der Fan-Verein-Beziehung
Autor:in:
Anonym (Author)
Subject:
Sport - Sport Economics, Sport Management
Category:
Bachelor Thesis , 2022 46 Pages , Grade: 2,0
Catalog Number:
1327926
Price:
US$ 21.99
Marketingstrategien und Erfolgspotentiale von Zubehörprodukten (Value Added Services) im After Sales Management
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Seminar Paper , 2017 34 Pages , Grade: 1,3
Catalog Number:
357307
Price:
US$ 19.99
Nutzen und praktische Folgen von Hotelbewertungsplattformen und Kundenrezensionen aus Marketingsicht
Wie können Hoteliers Online-Gästebewertungen nutzen und in den betrieblichen Marketingprozess einbinden?
Autor:in:
Felix Jungmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 37 Pages , Grade: 1
Catalog Number:
355917
Price:
US$ 19.99
Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models
Autor:in:
Peter Menne (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2008 125 Pages , Grade: 1,3
Catalog Number:
125428
Price:
US$ 42.99
Potential of Mobile Applications in CRM
A practice-oriented approach to the implementation of mobile CRM strategies
Autor:in:
Tobias Herscher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 67 Pages , Grade: 2,3
Catalog Number:
302503
Price:
US$ 34.99
Professionelles Direktmarketing in der täglichen Praxis
Autor:in:
Wolfgang Zollner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2011 105 Pages
Catalog Number:
166377
Price:
US$ 34.99
Relevanz und Einbindung von Social Media im Customer Relationship Management
Autor:in:
Leonie Löwenstein (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Term Paper , 2021 18 Pages , Grade: 2,0
Catalog Number:
1158232
Price:
US$ 18.99
Retaining loyal customers in e-commerce - Winning customers is good, but keeping them is better
Autor:in:
Tim Stricker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2007 38 Pages , Grade: 1,5
Catalog Number:
85346
Price:
US$ 19.99
Selection of CRM software for the event sector
Using the example of the German event management company XYZ
Autor:in:
Thomas Punzel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2009 128 Pages , Grade: A- (1,5)
Catalog Number:
169164
Price:
US$ 42.99
Social Media Marketing
A critical and evaluative account on the emergence and principles of social media marketing and its true potential to enhance the marketing initiatives of hotels and other organisations
Autor:in:
BA MSc Christoph Müller (Author)
Subject:
Communications - Multimedia, Internet, New Technologies
Category:
Scientific Essay , 2011 53 Pages , Grade: A
Catalog Number:
200590
Price:
US$ 21.99
Social Media Nutzung zur Beschaffung externen Wissens in Organisationen
Autor:in:
Laura Peter (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2014 52 Pages , Grade: 1,0
Catalog Number:
284891
Price:
US$ 21.99
State-of-the-Art der Nutzung von Data-Mining-Methoden im Performance Management
Autor:in:
Marc Kremer (Author)
Subject:
Business economics - Controlling
Category:
Bachelor Thesis , 2010 74 Pages , Grade: 1,3
Catalog Number:
162691
Price:
US$ 34.99
Steigerung der Kundenzufriedenheit in Unternehmen. Das Beschwerdemanagement als Maßnahme
Autor:in:
Christian Grünenwald (Author)
Subject:
Business economics - General
Category:
Project Report , 2014 30 Pages , Grade: 1,7
Catalog Number:
924088
Price:
US$ 19.99
Strategien zum Aufbau von Kundenloyalität als Erfolgsfaktor unternehmerischen Handelns: Eine analytische Darstellung am Beispiel Apple
Autor:in:
Nina Schwamborn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Master's Thesis , 2010 108 Pages , Grade: 1,3
Catalog Number:
182211
Price:
US$ 34.99
Supply Chain Management in den Wertschöpfungsstufen Lieferant und Produzent am Beispiel der Automobilindustrie
Autor:in:
Michael Kowalik (Author)
Subject:
Business economics - Supply, Production, Logistics
Category:
Diploma Thesis , 2010 53 Pages , Grade: 1,7
Catalog Number:
159889
Price:
US$ 21.99
Systemisches Customer-Relationship-Management in den neuen Medien.
Innovative Kundenbindungsprogramme
Autor:in:
Oliver Fuhrmann (Author)
Subject:
Communications - Research, Studies, Enquiries
Category:
Diploma Thesis , 2002 107 Pages , Grade: 2
Catalog Number:
185822
Price:
US$ 42.99
The impact of multi-vendor loyalty programs on the consumers' online purchase process
An investigation based on Payback
Autor:in:
M.Sc. Vanessa Ostertag (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper (Advanced seminar) , 2014 20 Pages , Grade: 1.3
Catalog Number:
450749
Price:
US$ 18.99
The Importance of Customer Relationship Management in Business Marketing
Autor:in:
Robert Stolt (Author)
Subject:
Business economics - Customer Relationship Management, CRM
Category:
Essay , 2010 18 Pages , Grade: A
Catalog Number:
150101
Price:
US$ 16.99
The Importance of Customer Relationship Management in Business Markets (B2B)
Autor:in:
Timo Beck (Author)
Subject:
Business economics - Customer Relationship Management, CRM
Category:
Scientific Essay , 2010 12 Pages , Grade: 1,0
Catalog Number:
147717
Price:
US$ 16.99
The Importance of the Law of Contract
Autor:in:
Md Moniruzzaman Kiron (Author)
Subject:
Law - Public Law / Constitutional Law / Basic Rights
Category:
Essay , 2018 15 Pages , Grade: A
Catalog Number:
422266
Price:
US$ 16.99
The influence of IoT on CRM. Conditions and possibilities in B2C markets
Autor:in:
Robin Hafer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020 88 Pages
Catalog Number:
504359
Price:
US$ 42.99
The Role of CRM in Maximizing Customer Satisfaction
Autor:in:
Nashra Rafiq (Author)
Subject:
Business economics - Customer Relationship Management, CRM
Category:
Term Paper , 2020 13 Pages , Grade: A+
Catalog Number:
1449227
Price:
US$ 16.99
Unified Communications and Collaboration as a Key to Ameliorate the Customer Service Experience
Autor:in:
Roger Otto (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2013 69 Pages , Grade: 1,8
Catalog Number:
232843
Price:
US$ 34.99
Verbesserung der Kundenbindung im technischen Handel durch Einsatz von Electronic-Customer-Relationship-Management-Systemen (eCRM)
Autor:in:
Marco Fuchs (Author)
Subject:
Business economics - Trade and Distribution
Category:
Bachelor Thesis , 2015 54 Pages , Grade: 2,0
Catalog Number:
292654
Price:
US$ 21.99
Vertrauen im Stakeholder-Management
Bedeutung und Gestaltungsmöglichkeiten zum Aufbau und zur Stabilisierung von vertrauensvollen Beziehungen
Autor:in:
Lisa Hingst (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Bachelor Thesis , 2015 109 Pages , Grade: 1,0
Catalog Number:
310176
Price:
US$ 42.99
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