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Academic texts about  Marketing

3610  publications
Page  9  of  73
  • Citibank: Launching the Credit Card in Asia Pacific - Bearbeitung der Fallstudie
    Title: Citibank: Launching the Credit Card in Asia Pacific - Bearbeitung der Fallstudie
    Autor:in: Dipl.-Ing., MBA Andreas Birkholz (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2003 22 Pages , Grade: 1,7
    Catalog Number: 19370
    Price: US$ 19.99
  • Clickbait. Der Einfluss von Social Media Posts auf Emotionen
    Title: Clickbait. Der Einfluss von Social Media Posts auf Emotionen
    Autor:in: Jakob Hoffmann (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2021 41 Pages , Grade: 1,00
    Catalog Number: 1140411
    Price: US$ 21.99
  • Co-Branding. Chancen einer Markenallianz
    Title: Co-Branding. Chancen einer Markenallianz
    Autor:in: Jennifer Scharwei (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Project Report , 2016 36 Pages , Grade: 2,3
    Catalog Number: 349151
    Price: US$ 19.99
  • Coca Cola Life Branding. Marketing Mix
    Title: Coca Cola Life Branding. Marketing Mix
    Autor:in: Anonym (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (undergraduate) , 2017 19 Pages , Grade: 2,00
    Catalog Number: 431029
    Price: US$ 18.99
  • Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication
    Title: Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication
    Autor:in: Julia Anders (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Research Paper (undergraduate) , 2011 53 Pages , Grade: 1,0
    Catalog Number: 232661
    Price: US$ 21.99
  • Collaborative Filtering. Die Anwendung von Empfehlungssystemen im E-Commerce
    Title: Collaborative Filtering. Die Anwendung von Empfehlungssystemen im E-Commerce
    Autor:in: Anh Dang (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Textbook , 2019 54 Pages
    Catalog Number: 459343
    Price: US$ 21.99
  • Color in Marketing. Bedeutung von Farben im Marketing und Markenmanagement im anwendungsorientierten Kontext
    Title: Color in Marketing. Bedeutung von Farben im Marketing und Markenmanagement im anwendungsorientierten Kontext
    Autor:in: Anonym (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2016 45 Pages , Grade: 1,3
    Catalog Number: 349765
    Price: US$ 21.99
  • Colorgrading in der Werbung. Erfolgsfaktoren für den Premium-Commercial-Bereich
    Title: Colorgrading in der Werbung. Erfolgsfaktoren für den Premium-Commercial-Bereich
    Autor:in: Franziska Heinemann (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Bachelor Thesis , 2021 107 Pages , Grade: 1,0
    Catalog Number: 1245364
    Price: US$ 42.99
  • Commodity Marketing
    Konzeptionelle Grundlagen und empirische Belege
    Title: Commodity Marketing
    Autor:in: Katharina Beger (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2014 59 Pages , Grade: 1,7
    Catalog Number: 285385
    Price: US$ 21.99
  • Communication Center im Multichannel Marketing
    Title: Communication Center im Multichannel Marketing
    Autor:in: Daniel Schrul (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2007 17 Pages , Grade: 1,7
    Catalog Number: 80336
    Price: US$ 18.99
  • Communication focussing corporations
    Title: Communication focussing corporations
    Autor:in: Jan Christof Scheffold (Author), Niels Gliwitzky (Author)
    Subject: Engineering - Industrial Engineering and Management
    Category: Term Paper , 2002 11 Pages , Grade: 2,0 (B)
    Catalog Number: 6275
    Price: US$ 15.99
  • Communication Management in Hospitals
    A Critical Analysis of Possible Methods and Their Actual Implementation
    Title: Communication Management in Hospitals
    Autor:in: Robert Stolt (Author)
    Subject: Health - Miscellaneous
    Category: Bachelor Thesis , 2009 60 Pages , Grade: 1,9
    Catalog Number: 129445
    Price: US$ 21.99
  • Communication strategies for product recalls in the healthcare business
    Title: Communication strategies for product recalls in the healthcare business
    Autor:in: Thomas Osche (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2007 77 Pages , Grade: 1.3
    Catalog Number: 144773
    Price: US$ 34.99
  • Communities im Internet. Neue Formen des Marketings
    Title: Communities im Internet. Neue Formen des Marketings
    Autor:in: Aydin Ilker Koca (Author), Burhan Polat (Author)
    Subject: Computer Science - Internet, New Technologies
    Category: Term Paper , 2008 20 Pages , Grade: 2,3
    Catalog Number: 125868
    Price: US$ 15.99
  • Community Management bei Dove und Nivea. Crossmediale Zusammenhänge und Einfluss auf den Erfolg einer Marke
    Title: Community Management bei Dove und Nivea. Crossmediale Zusammenhänge und Einfluss auf den Erfolg einer Marke
    Autor:in: Jülie Schlief (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Project Report , 2019 22 Pages , Grade: 1,0
    Catalog Number: 540953
    Price: US$ 18.99
  • Comparative analysis of life microinsurance providers and their products in two selected countries with improvements
    Title: Comparative analysis of life microinsurance providers and their products in two selected countries  with improvements
    Autor:in: Amanda Williams (Author)
    Subject: Business economics - Banking, Stock Exchanges, Insurance, Accounting
    Category: Doctoral Thesis / Dissertation , 2012 93 Pages , Grade: 1,7
    Catalog Number: 206686
    Price: US$ 42.99
  • Comparison of Gender Stereotypes in German and East Asian Television Advertisements
    Title: Comparison of Gender Stereotypes in German and East Asian Television Advertisements
    Autor:in: Sarah Heitz (Author)
    Subject: Communications - Intercultural Communication
    Category: Research Paper (postgraduate) , 2004 12 Pages , Grade: 1,3
    Catalog Number: 308318
    Price: US$ 16.99
  • Competence Analysis: An approach to a firm´s competence domain
    Title: Competence Analysis: An approach to a firm´s competence domain
    Autor:in: Brüggemann/ Nyström/ Kiefer/ Gence (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2004 26 Pages , Grade: 1,3 (A)
    Catalog Number: 29401
    Price: US$ 19.99
  • Competitive Intelligence
    Chancen für das strategische Marketing
    Title: Competitive Intelligence
    Autor:in: Johannes Geiger (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Research Paper (undergraduate) , 2008 33 Pages , Grade: 2,3
    Catalog Number: 92950
    Price: US$ 19.99
  • Complaint management - a short overview
    Title: Complaint management - a short overview
    Autor:in: Stefanie Welz (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper (Advanced seminar) , 2006 21 Pages , Grade: A-
    Catalog Number: 73462
    Price: US$ 18.99
  • Computerspiele als Werbeträger
    Erscheinungsformen, Wirkungen und Einsatzmöglichkeiten von In-Game Advertising in der Marktkommunikation
    Title: Computerspiele als Werbeträger
    Autor:in: Marc Ziegele (Author)
    Subject: Communications - Media Economics, Media Management
    Category: Diploma Thesis , 2009 137 Pages , Grade: 1,0
    Catalog Number: 266406
    Price: US$ 0.99
  • Conjoint Analysis in Marketing Research
    Fundamentals – Methods – Applications – Critical Assessment
    Title: Conjoint Analysis in Marketing Research
    Autor:in: Dipl.-Ing. (DH) Michael Lang (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Seminar Paper , 2011 26 Pages , Grade: 1,3
    Catalog Number: 166538
    Price: US$ 18.99
  • Connected Cars. Kundenbindung durch Daten aus vernetzten Fahrzeugen
    Title: Connected Cars. Kundenbindung durch Daten aus vernetzten Fahrzeugen
    Autor:in: Anonym (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2022 16 Pages , Grade: 1,3
    Catalog Number: 1438702
    Price: US$ 18.99
  • Consequences for Budweiser and its Marketing Management due to the Corona Crisis
    Title: Consequences for Budweiser and its Marketing Management due to the Corona Crisis
    Autor:in: Laura Hins (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Scientific Essay , 2020 9 Pages , Grade: 1,0
    Catalog Number: 987768
    Price: US$ 6.99
  • Consultancy Proposal Vodafone Europe
    Title: Consultancy Proposal Vodafone Europe
    Autor:in: Silke Specht (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Research Paper (undergraduate) , 2009 10 Pages , Grade: 1,7
    Catalog Number: 232183
    Price: US$ 9.99
  • Consulting Report of the Music Industry. Operations and Information Management
    Title: Consulting Report of the Music Industry. Operations and Information Management
    Autor:in: Patrick Wiget (Author)
    Subject: Business economics - Operations Research
    Category: Academic Paper , 2019 20 Pages , Grade: 69
    Catalog Number: 976495
    Price: US$ 18.99
  • Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli
    Title: Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli
    Autor:in: Ravi Kumar (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2014 12 Pages , Grade: 10
    Catalog Number: 337125
    Price: US$ 18.99
  • Consumer Behaviour Analysis. The "Innocent" Smoothie
    Title: Consumer Behaviour Analysis. The "Innocent" Smoothie
    Autor:in: Charlotte Brodtkorb (Author)
    Subject: Sociology - Consumption and Advertising
    Category: Term Paper , 2012 22 Pages , Grade: 1,3
    Catalog Number: 448720
    Price: US$ 18.99
  • Consumer behaviour and a European perspective
    Title: Consumer behaviour and a European perspective
    Autor:in: Dipl.-Kaufmann techn. Oliver Florian Friede (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2002 22 Pages , Grade: 1,3 (A)
    Catalog Number: 8887
    Price: US$ 19.99
  • Consumer Behaviour Theory In Internet Marketing
    Title: Consumer Behaviour Theory In Internet Marketing
    Autor:in: Lucy Adams (Author)
    Subject: Communications - Multimedia, Internet, New Technologies
    Category: Term Paper , 2010 10 Pages , Grade: A
    Catalog Number: 269957
    Price: US$ 6.99
  • Consumer Engagement. Reizwirkungen im On- und Offline-Marketing
    Title: Consumer Engagement. Reizwirkungen im On- und Offline-Marketing
    Autor:in: Tobias Dicke (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2019 17 Pages , Grade: 1.0
    Catalog Number: 471611
    Price: US$ 18.99
  • Contemporary Marketing and Human Resource Management in the Hotel Industry
    A case study on a hotel situated in Prague
    Title: Contemporary Marketing and Human Resource Management in the Hotel Industry
    Autor:in: Christoph Müller (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Case Study , 2010 42 Pages , Grade: A
    Catalog Number: 178566
    Price: US$ 21.99
  • Content Marketing als neues Potenzial im Bereich der Verbandskommunikation
    Title: Content Marketing als neues Potenzial im Bereich der Verbandskommunikation
    Autor:in: Dieter Neumann (Author), Helena Heger (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2020 108 Pages , Grade: 1,3
    Catalog Number: 536304
    Price: US$ 42.99
  • Content Marketing im Unternehmen. Chancen und Risiken
    Title: Content Marketing im Unternehmen. Chancen und Risiken
    Autor:in: Marius Habrock (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2017 29 Pages , Grade: 1,0
    Catalog Number: 508395
    Price: US$ 19.99
  • Content Marketing in the 21st century
    Is Coca Cola pioneering modern marketing with its new "no labels" campaign?
    Title: Content Marketing in the 21st century
    Autor:in: Lisa Wiechert (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2016 17 Pages , Grade: 1,0
    Catalog Number: 357859
    Price: US$ 18.99
  • Content Marketing. Vorteile und Herausforderungen
    Title: Content Marketing. Vorteile und Herausforderungen
    Autor:in: Lily Winterfeld (Author)
    Subject: Psychology - Industrial and organizational psychology
    Category: Essay , 2019 13 Pages , Grade: 1,3
    Catalog Number: 1191348
    Price: US$ 16.99
  • Context Analysis of McDonalds Corporation and Marketing Communication Plan
    Title: Context Analysis of McDonalds Corporation and Marketing Communication Plan
    Autor:in: kents Ashely (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2011 10 Pages , Grade: B
    Catalog Number: 270809
    Price: US$ 6.99
  • Controlling des Messemarketing
    Title: Controlling des Messemarketing
    Autor:in: Franziska Schönbach (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2011 65 Pages , Grade: 1,3
    Catalog Number: 181849
    Price: US$ 34.99
  • Controlling kommunikationspolitischer Maßnahmen
    Im Spannungsfeld zwischen nicht zu vereinbarender Widersprüche und sich anziehender Gegensätze
    Title: Controlling kommunikationspolitischer Maßnahmen
    Autor:in: Isabella Aberle (Author)
    Subject: Business economics - Controlling
    Category: Seminar Paper , 2008 11 Pages , Grade: 1,3
    Catalog Number: 142069
    Price: US$ 18.99
  • Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications
    Title: Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications
    Autor:in: Sebastian Schulz (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2009 85 Pages , Grade: Sehr gut
    Catalog Number: 230009
    Price: US$ 42.99
  • Corning versus Schott. Marketing, advertising and use of adjectives in press releases
    Title: Corning versus Schott. Marketing, advertising and use of adjectives in press releases
    Autor:in: Julian Kleemann (Author)
    Subject: English Language and Literature Studies - Other
    Category: Term Paper , 2020 22 Pages , Grade: 2,3
    Catalog Number: 1301211
    Price: US$ 18.99
  • Corporate Blogs – Unternehmen in der Blogosphäre
    Title: Corporate Blogs – Unternehmen in der Blogosphäre
    Autor:in: Denise Weeber (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2012 31 Pages , Grade: 1,7
    Catalog Number: 206068
    Price: US$ 19.99
  • Corporate Blogs im Marketing - Ziele, Einsatz und Kommunikationsfunktion von Blogs in Unternehmen
    Title: Corporate Blogs im Marketing - Ziele, Einsatz und Kommunikationsfunktion von Blogs in Unternehmen
    Autor:in: Marcus Meixner (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2012 30 Pages , Grade: 1,6
    Catalog Number: 189333
    Price: US$ 19.99
  • Corporate Branding durch Sportsponsoring
    Title: Corporate Branding durch Sportsponsoring
    Autor:in: Diplom-Kauffrau (FH) Sarah Kranz (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2006 22 Pages , Grade: 2,3
    Catalog Number: 61549
    Price: US$ 19.99
  • Corporate Branding. Die Erfolgsfaktoren der Planung und Durchführung
    Title: Corporate Branding. Die Erfolgsfaktoren der Planung und Durchführung
    Autor:in: Anonym (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Bachelor Thesis , 2014 83 Pages , Grade: 1,5
    Catalog Number: 295766
    Price: US$ 42.99
  • Corporate Citizenship - Die moderne Marketingstrategie am Beispiel des Krombacher Regenwald-Projekts
    Title: Corporate Citizenship - Die moderne Marketingstrategie am Beispiel des Krombacher Regenwald-Projekts
    Autor:in: Dipl.-Betriebswirt Nico Strenge (Author), Thomas Axmann (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2004 35 Pages , Grade: 1,25
    Catalog Number: 26610
    Price: US$ 19.99
  • Corporate Citizenship: Unternehmerisches Engagement als wirtschaftlicher Selbstzweck oder Win-Win Situation?
    Title: Corporate Citizenship: Unternehmerisches Engagement als wirtschaftlicher Selbstzweck oder Win-Win Situation?
    Autor:in: Master of Education und Dipl. Kfm. (FH) Volker Ahmad Qasir (Author)
    Subject: Sociology - Individual, Groups, Society
    Category: Term Paper , 2011 19 Pages , Grade: 1,0
    Catalog Number: 231220
    Price: US$ 16.99
  • Corporate Governance Typologien. Kriterien der Typologien und Analyse der Typologie "A Taxonomy of Systems of Corporate Governance" von Weimer und Pape
    Title: Corporate Governance Typologien. Kriterien der Typologien und Analyse der Typologie "A Taxonomy of Systems of Corporate Governance" von Weimer und Pape
    Autor:in: Anonym (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Term Paper , 2021 16 Pages , Grade: 1,7
    Catalog Number: 1309138
    Price: US$ 18.99
  • Corporate Identity - Ziele & Management von Identitätsprozessen einer Organisation
    Title: Corporate Identity - Ziele & Management von Identitätsprozessen einer Organisation
    Autor:in: Melanie Funk (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Term Paper , 2012 25 Pages , Grade: 1,3
    Catalog Number: 193894
    Price: US$ 19.99
  • Corporate Identity als Strategie der Unternehmensführung. Eine Analyse der Volkswagen AG nach dem Abgasskandal 2015
    Title: Corporate Identity als Strategie der Unternehmensführung. Eine Analyse der Volkswagen AG nach dem Abgasskandal 2015
    Autor:in: Mathias Heins (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Seminar Paper , 2020 29 Pages , Grade: 1,7
    Catalog Number: 1007726
    Price: US$ 19.99
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