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Einflussfaktoren des Influencer-Marketings auf das Kaufverhalten von Konsumentinnen der Generation Z in der Fashionbranche auf Instagram
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New
Autor:in:
Nathalie Palandt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,7
Price:
US$ 27.99
Untersuchung wirksamer Strategien zur nachhaltigen Festivalkommunikation
Soziale Medien als Schlüssel zum Erfolg
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New
Autor:in:
Ann-Katrin Kaimer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,3
Price:
US$ 26.99
Influencer-Endorsements. Auswirkungen von Produktplatzierungen durch Influencer auf Instagram auf die Akzeptanz und Kaufintention bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2023 , Grade: 1,3
Price:
US$ 26.99
Ein Korpusbasierter Vergleich der Newsrooms von Apple und Samsung
Autor:in:
Oskar Cylkowski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,6
Price:
US$ 28.99
Social-Media-Marketing. Erfolgsfaktoren und Kundenbindung im digitalen Zeitalter
Autor:in:
Marina Aparicio Mijares (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 29.99
"What the label doesn’t tell you". Strategien der Bedeutungsvermittlung in der Werbekampagne 'Label Story' zu Jack Daniel's Old No. 7 Tennessee Whiskey
Autor:in:
Joshua Gennari (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 28.99
Umweltschutz in den sozialen Medien mit Schwerpunkt auf Influencer Marketing
Autor:in:
Sonja Schüller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 10,00
Price:
US$ 28.99
Einfluss von sozialen Medien auf das Ernährungsverhalten von jungen Erwachsenen
-
New
Autor:in:
Lara Eller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,3
Price:
US$ 32.99
Social-Media-Marketing als Chance und Herausforderung für innovative Start-ups am Beispiel der "Matics Sports GmbH"
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New
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 2.3
Price:
US$ 32.99
Nachhaltigkeitsmarketing. Zwischen Authentizität und Täuschung
Eine kritische Analyse von Greenwashing-Strategien und deren Auswirkung auf die Konsument_innen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2024 , Grade: 1,2
Price:
US$ 31.99
Wie wirkt sich geschlechtergerechte Sprache auf das Kaufverhalten aus? Eine Untersuchung am Beispiel von Plakatwerbung
Autor:in:
Leonie Legrand (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 31.99
The importance of social media and opportunities to reach young target groups via social media for start-ups Submission
Autor:in:
Eric Carstensen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020
Price:
US$ 32.99
Effektive Strategien im Lifestyle-Marketing
Zielgruppensegmentierung und Kommunikationsstrategien für den Aufbau starker Marken am Beispiel Ralph Lauren
Autor:in:
Stefanie Meyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 31.99
PR- und Kommunikationsstrategien bei der Vermarktung veganer Lebensmittel. Einblicke aus dem deutschen Markt
Autor:in:
Antonia Esst (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 2
Price:
US$ 33.99
Instagram in der politischen Kommunikation. Potenziale von Social Media für die Politik
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,5
Price:
US$ 33.99
KI-generierte Bildinhalte im Marketing
Eine experimentelle Studie über den Einfluss und die Akzeptanz von KI-generierten Bildinhalten bei Konsumenten
Autor:in:
Alexander Scharff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2023 , Grade: 1,0
Price:
US$ 32.99
Entwicklung einer Social Media Strategie für eine fiktive Strandbar in Frankfurt am Main
Autor:in:
Raphaela Rosca (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,8
Price:
US$ 32.99
Content-Planung für den Social-Media-Kanal TikTok des Unternehmens "Strandbistro Buhne 16 GmbH & Co. KG"
Autor:in:
Lara Barth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,3
Price:
US$ 31.99
Künstliche Intelligenz im Content Marketing
Optimierungsmöglichkeiten durch den Einsatz von künstlicher Intelligenz im Content Marketing von kleinen und mittleren Unternehmen
Autor:in:
Maite Knickmeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,0
Price:
US$ 31.99
Pop-Up-Restaurants vs. Klassische Restaurants. Eine Analyse der Kundenerwartungen und Erfolgsfaktoren in der modernen Gastronomie
Autor:in:
Kimberley Unger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,3
Price:
US$ 32.99
Kauftrigger für Konsumgüter in der virtuellen Welt von "Second Life"
Autor:in:
Jessica Kemper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 32.99
Der Einfluss des Influencer-Marketings auf die Nachfrage nach Konsumgütern. Methoden und Zusammenhänge
Autor:in:
Marina Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,7
Price:
US$ 32.99
Emotionale Reaktion gegenüber Werbung in Abhängigkeit von positiven und negativen Wohltätigkeitsappellen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 1.7
Price:
US$ 32.99
Werbung bei Subscription-Video-on-Demand-Plattformen. Welche Einstellungen und Erwartungen haben die Nutzer in Deutschland?
Autor:in:
Jasmin Sanchez (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 32.99
Optionen des Influencer Marketings im Business-to-Business
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,7
Price:
US$ 31.99
Die Akzeptanz des Einsatzes von Erotik im Influencer Marketing
Autor:in:
Janine Kuhlmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2020 , Grade: 3,3
Price:
US$ 31.99
Die Repräsentation von Weiblichkeit auf Instagram. Verarbeitung in den Werken von Amalia Ulman und Celeste Barber
Autor:in:
Kai Birkenfeld (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 31.99
Vor- und Nachteile einer Normierung der Usability von ÖPNV-Apps deutscher Verkehrsunternehmen
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2022 , Grade: 1,0
Price:
US$ 31.99
Sustainable Brand Personalities. Die Frames von nachhaltigen Markenpersönlichkeiten auf Social Media
Autor:in:
Veronika Reim (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,0
Price:
US$ 30.99
Der Einfluss von Unboxing-Videos auf die Vorfreude. Der Unterschied zwischen Alltagsmarken und Luxusmarken
Autor:in:
Daniel Obermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,7
Price:
US$ 31.99
Nutzen und Potentiale von Voice-Marketing für Unternehmen. Empfehlungen zur Nutzung von Sprachassistenten
Autor:in:
Alexander Ammelounx (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 1,0
Price:
US$ 30.99
Social Media als Kommunikationsmittel für die Neukundengewinnung
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1.0
Price:
US$ 30.99
The dangers of social media. How cancel culture and shitstorms can affect companies and how to recover from it
Autor:in:
Kira Mertens (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,1
Price:
US$ 30.99
Möglichkeiten von Onlinekommunikation in Berufsgewerkschaften. Eine Analyse am Fallbeispiel Verband medizinischer Fachberufe e.V.
Autor:in:
Martin Völkner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,9
Price:
US$ 30.99
Influencer Marketing in dem Sportverein TSVgg Stuttgart-Münster 1875/99 e.V.
Autor:in:
Tabea Jakisch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,6
Price:
US$ 31.99
Social Media als Kommunikationsinstrument der Modebranche. Influencer Marketing auf den Plattformen Instagram und YouTube
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 2,3
Price:
US$ 30.99
Kommunikationsgrundsätze beim Gender-Marketing. Kritische Erfolgsfaktoren der Marketing-Kommunikation
Autor:in:
Susanne Löw (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,3
Price:
US$ 30.99
Analysis of the Success Factors of SVOD to reach Generation Z
A case study of MTV+
Autor:in:
Lien La (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,4
Price:
US$ 30.99
Applying Neuro-Cognitive Framing to Personal Selling
Autor:in:
Simon Schäffer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Intermediate Examination Paper , 2018 , Grade: 1,0
Price:
US$ 32.99
Communication in Times of Crisis. The Case of Kerala's Handling of the COVID-19 Pandemic
Autor:in:
Arzoo Singh (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2020 , Grade: A
Price:
US$ 31.99
Social Media als Marketingtool im B2B-Sektor. Relevanz, Einsatzmöglichkeiten sowie Chancen und Risiken
Autor:in:
Laura Valentina Preiss (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,5
Price:
US$ 31.99
Chancen und Risiken von Influencer Marketing
Der Einfluss von Meinungsführern auf die Kaufentscheidung der werberelevanten Zielgruppe
Autor:in:
Julia Meier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 2,3
Price:
US$ 33.99
Shopping Posts in Social Media. Ein Vergleich des Social Commerce auf verschiedenen sozialen Netzwerken
Autor:in:
Markus Grom (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2021 , Grade: 1,5
Price:
US$ 31.99
Influencer Marketing und Werbekennzeichnung. Wie beeinflusst sie die Kaufentscheidung?
Autor:in:
Anna Arndt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,7
Price:
US$ 31.99
Influence of Social Media on the Academic Performance of Students in Federal College of Education Omuku Rivers State, Nigeria
Autor:in:
Leo the Great Ebenezer Ph.D (Author)
,
Okoromah Hope (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2021 , Grade: 4.5
Price:
US$ 31.99
Der Finanzsektor in Zeiten der Digitalisierung
Eine kritische Betrachtung der Relevanz von Influencer-Marketing unter Berücksichtigung der Generation Y
Autor:in:
Santo Seminara (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2021 , Grade: 1,8
Price:
US$ 31.99
Die Auswirkungen der Social Media Plattform Instagram auf das Selbstwertgefühl von Frauen der Generation Y
Autor:in:
Kathrin Angermeier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2020 , Grade: 2,0
Price:
US$ 30.99
Gender Marketing in der Lebensmittelwerbung. Eine Analyse ausgewählter Fallbeispiele
Autor:in:
Simona Kolze (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,3
Price:
US$ 30.99
Die Darstellung des 200-jährigen Jubiläums der Universität Hohenheim. #hohenheim200 in den "earned media" und "social media"
Autor:in:
Denise Klein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 30.99
Analyse von Marketingmaßnahmen bei digitalen Touchpoints in der Customer Journey der Modebranche
Autor:in:
Ela Arslan (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,9
Price:
US$ 33.99
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