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Academic texts about Public Relations
187 publications
Page 2 of 4
Die Social-Media-Kampagne von Global Travel 24 während der Corona-Pandemie
Autor:in:
Benjamin Grebing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2023 23 Pages , Grade: 1,7
Catalog Number:
1446353
Price:
US$ 19.99
Die staatliche Kommunikation in der Berichterstattung zu lokalen Krisen. Krisenkommunikation im föderalistischen Verwaltungsaufbau
Autor:in:
Andreas Joos (Author)
Subject:
Communications - Media and Politics, Politic Communications
Category:
Master's Thesis , 2011 106 Pages , Grade: 1,0
Catalog Number:
538222
Price:
US$ 42.99
Die Vermengung von redaktionellen Inhalten und Public Relations im Fernsehen
Eine Analyse der Krombacher Regenwald-Kampagne
Autor:in:
Nadine Hammele (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 25 Pages , Grade: 1,3
Catalog Number:
210492
Price:
US$ 18.99
Die Zukunft des Sport-Sponsorings in der Fußball-Bundesliga
Eine Analyse
Autor:in:
Niklas Völcker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Bachelor Thesis , 2016 75 Pages , Grade: 2,3
Catalog Number:
374552
Price:
US$ 34.99
Dieselthematik und Abgasmanipulationen. Adäquate Krisenreaktionsstrategien anhand der Twitterkommunikation des Volkswagenkonzerns
Autor:in:
Felicitas Schneider (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2018 47 Pages , Grade: 1,0
Catalog Number:
504369
Price:
US$ 21.99
Diversity. Responsibility. Public Relations
Vorschlag zur praxisnahen Betrachtung einer sozio-ökonomischen Triade
Autor:in:
Andreas Brüser (Author)
Subject:
Sociology - Miscellaneous
Category:
Research Paper (postgraduate) , 2012 32 Pages , Grade: 1,0
Catalog Number:
203095
Price:
US$ 18.99
Einfluss der Public Relations auf den Journalismus. Die Determinationsthese nach Barbara Baerns
Autor:in:
Johanna Martstatt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2017 14 Pages
Catalog Number:
355900
Price:
US$ 16.99
Einfluss von Public Relations auf den Journalismus
Ein Überblick des aktuellen Forschungsstandes
Autor:in:
Oliver Schmidt (Author)
Subject:
Communications - Journalism, Journalism Professions
Category:
Master's Thesis , 2012 180 Pages , Grade: 1,0
Catalog Number:
207728
Price:
US$ 46.99
Entwicklung und Erhaltung der Ressource Glaubwürdigkeit als Gestaltungselement für das Nachhaltigkeits-Marketing
Autor:in:
Stefanie Norden (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Diploma Thesis , 2010 120 Pages , Grade: 2,1
Catalog Number:
175484
Price:
US$ 42.99
Erfolgsfaktor "Kundenzeitschrift"
Theoretische Betrachtungen zum Wertbeitrag von PR in der Kundenkommunikation und eine explorative Untersuchung des Erfolgs der Kundenzeitschrift "WIR gemeinsam"
Autor:in:
Susanne Hein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2005 305 Pages , Grade: 2,3
Catalog Number:
149519
Price:
US$ 46.99
Erfolgskontrolle und Evaluation von Public Relations
Autor:in:
Daniela Linz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Term Paper , 2009 13 Pages , Grade: 1,3
Catalog Number:
200226
Price:
US$ 18.99
Erstellung eines ganzheitlichen PR-Konzeptes
in Theorie und Praxis
Autor:in:
Alexander von Hohenberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (undergraduate) , 2011 18 Pages , Grade: 1,7
Catalog Number:
189707
Price:
US$ 18.99
Erstellung eines Online-PR- und Vermarktungskonzepts für das Newsportal www.mittelstanddirekt.de
Autor:in:
Oliver Tissen (Author)
Subject:
Communications - Journalism, Journalism Professions
Category:
Bachelor Thesis , 2009 61 Pages , Grade: 1,7
Catalog Number:
262746
Price:
US$ 34.99
Estrategia de segmentación del mercado de una empresa. El ejemplo ADIDAS
Autor:in:
Markus Giesecke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Elaboration , 2017 12 Pages
Catalog Number:
384995
Price:
US$ 18.99
Ethics in Public Relations
What is the purpose of professional codes in the field of PR and how effective are they?
Autor:in:
Marlena Bräu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2010 9 Pages , Grade: 1,3
Catalog Number:
213047
Price:
US$ 6.99
Ethics, values and relevance of public relations and information management
Autor:in:
Felix Babatunde Ale (Author)
Subject:
Business economics - Business Management, Corporate Governance
Category:
Scientific Essay , 2016 14 Pages
Catalog Number:
345559
Price:
US$ 18.99
Evaluation of ZARA and H&M. Marketing Mix, PR, Corporate Finance Strategy and CSR
Autor:in:
David Onditi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2021 14 Pages , Grade: 6.0
Catalog Number:
1044699
Price:
US$ 16.99
Evaluierung von Kommunikationsprozessen zwischen Bürger und Verwaltung
Die Corporate Communications Scorecard als Evaluierungsinstrument
Autor:in:
Alexander Handschuh (Author)
Subject:
Communications - Interpersonal Communication
Category:
Master's Thesis , 2008 142 Pages , Grade: gut
Catalog Number:
184226
Price:
US$ 42.99
Facebook als PR-Plattform. Neue Kommunikationswege für Unternehmen im Web 2.0-Zeitalter?
Autor:in:
Timo Hofmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 51 Pages , Grade: 1,3
Catalog Number:
188183
Price:
US$ 21.99
Fake News. Besonderheiten und Herausforderungen für die PR
Autor:in:
Sebastian Kattler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2017 17 Pages , Grade: 1,3
Catalog Number:
376220
Price:
US$ 16.99
Feminization in Public Relations
Autor:in:
Marlena Bräu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2010 7 Pages , Grade: 1,0
Catalog Number:
213048
Price:
US$ 6.99
Framing Games. E-Sport im Spannungsfeld von PR und Journalismus
Eine Untersuchung am Beispiel der World Cyber Games 2008
Autor:in:
Master of Arts Jan Horak (Author)
Subject:
Communications - Journalism, Journalism Professions
Category:
Master's Thesis , 2013 151 Pages , Grade: 2,1
Catalog Number:
282356
Price:
US$ 17.99
Frauennetzwerke in der PR - Nutzen und Notwendigkeit
Autor:in:
Julia Marg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2006 15 Pages , Grade: 2,0
Catalog Number:
77679
Price:
US$ 15.99
From the personalization of politics to the interactive policy on social media. The change of the communication paradigm
Autor:in:
Msc Political Science Julian Torres Roa (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2016 7 Pages , Grade: 10
Catalog Number:
343712
Price:
US$ 0.99
Fundraising in Deutschland. Marktüberblick und Kommunikationsinstrumente
Autor:in:
Kathrin Segeritz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2007 15 Pages , Grade: 2,3
Catalog Number:
116393
Price:
US$ 15.99
Gender Diversity in der Public Relations
Feminisierung in der deutschen PR-Branche
Autor:in:
Alke Eva Caris (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 19 Pages , Grade: 1,7
Catalog Number:
503296
Price:
US$ 16.99
Gesteuerte Demokratie?
Ausprägungen und Ausmaße des Lobbyismus in Deutschland
Autor:in:
Sandro Sterneberg (Author)
Subject:
Business economics - Business Ethics, Corporate Ethics
Category:
Term Paper , 2007 19 Pages , Grade: 1,5
Catalog Number:
137302
Price:
US$ 5.99
Governments’ Use of Public Relations and Propaganda
Parallels and Differences
Autor:in:
Dr. Belinda Helmke (Author)
Subject:
Communications - Media and Politics, Politic Communications
Category:
Seminar Paper , 2002 7 Pages , Grade: 1
Catalog Number:
174552
Price:
US$ 6.99
Greenwashing. Die negativen Aspekte der Nachhaltigkeitskommunikation
Autor:in:
Bernhard Schöps (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 50 Pages , Grade: 2
Catalog Number:
135670
Price:
US$ 21.99
Grundbegriffe der Kommunikationswissenschaft: Public Relations
Autor:in:
Anja Kloss (Author)
Subject:
Communications - Theories, Models, Terms and Definitions
Category:
Script , 2007 8 Pages , Grade: 1,0
Catalog Number:
190397
Price:
US$ 6.99
Hart geführter Zweikampf. Einfluss von subkategorialem Ambush Marketing und exklusivem Sponsoring auf die Markenwahrnehmung
Die Marken Adidas und Nike im Rahmen der FIFA Fußballweltmeisterschaft 2014
Autor:in:
Roman Möhlinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 126 Pages , Grade: 1,0
Catalog Number:
324025
Price:
US$ 11.99
Hidden Champions – ohne sie läuft (fast) nix
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Case Study , 2024 15 Pages , Grade: 1,3
Catalog Number:
1587105
Price:
US$ 7.99
How significant was the internet during the UK General Election 2010?
Autor:in:
Tessa Humphrys (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2011 12 Pages , Grade: 1.0
Catalog Number:
173517
Price:
US$ 0.99
Chancen und Herausforderungen der Online PR im Zeitalter von Social Media im österreichischen Bankwesen
Autor:in:
Katharina Wimmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 90 Pages , Grade: Gut
Catalog Number:
187018
Price:
US$ 42.99
Change Management und Social Media Revolution in der Schmuckbranche. Studie zur Anpassung an das moderne Kaufverhalten
Autor:in:
Benjamin Grebing (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2023 23 Pages , Grade: 1,7
Catalog Number:
1446351
Price:
US$ 18.99
Image und Bedeutung des Begriffs "Nachhaltigkeit"
Ausgangssituation und Rahmenbedingungen der Einführung des Nachhaltigkeits- und Diversitätsverbesserungsgesetzes in Österreich
Autor:in:
Jürgen Gangoly (Author)
Subject:
Economy - Environment economics
Category:
Master's Thesis , 2020 127 Pages , Grade: 1
Catalog Number:
952020
Price:
US$ 42.99
Imagebildung durch Produktpräsentationen
Inhaltsanalyse der Kommunikationsmaßnahmen und Absenderbotschaften eines marktführenden, amerikanischen Computerkonzerns
Autor:in:
Pascal Gerard Contursi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 100 Pages , Grade: 2,0
Catalog Number:
298944
Price:
US$ 42.99
In what ways did integrated marketing communications aid the Welsh Government’s Year of Adventure campaign?
Autor:in:
Amy Nutty (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 44 Pages , Grade: 78.00
Catalog Number:
379626
Price:
US$ 21.99
Influencer Marketing in der Unternehmenspolitik am Beispiel von Kosmetikunternehmen
Empirische Analyse
Autor:in:
Jana Schmitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 110 Pages , Grade: 1,1
Catalog Number:
416694
Price:
US$ 42.99
Instrumente und Strategien politischer PR
Autor:in:
Felix Hock (Author)
Subject:
Communications - Media and Politics, Politic Communications
Category:
Seminar Paper , 2008 37 Pages , Grade: 1,3
Catalog Number:
152491
Price:
US$ 18.99
Integrative Rolle von Konflikten und Public Relations
Oder: Halten sowohl interne Auseinandersetzungen als auch professionelle persuasive Kommunikation eine Gesellschaft zusammen?
Autor:in:
Malte Peters (Author)
Subject:
Communications - Journalism, Journalism Professions
Category:
Term Paper , 2008 23 Pages , Grade: 1,0
Catalog Number:
135325
Price:
US$ 18.99
Internet-Monitoring als Instrument der Öffentlichkeitsarbeit
Autor:in:
Alexander von Schmidt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 106 Pages , Grade: 1,7
Catalog Number:
10634
Price:
US$ 42.99
Intersimplifikation statt Intereffikation?
Eine kritische Betrachtung des Intereffikationsmodells
Autor:in:
Christian Meradji (Author)
Subject:
Communications - Journalism, Journalism Professions
Category:
Research Paper (undergraduate) , 2019 9 Pages , Grade: 1,0
Catalog Number:
468203
Price:
US$ 6.99
Investor Recognition und erwartete Renditen
Autor:in:
Sascha Müße (Author)
Subject:
Business economics - Investment and Finance
Category:
Bachelor Thesis , 2012 38 Pages , Grade: 1,7
Catalog Number:
189830
Price:
US$ 19.99
Inwiefern folgt das Facebook-Targeting den Prinzipien von Edward Bernays’ Propaganda-Theorie?
Autor:in:
Judith Böttger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2017 20 Pages , Grade: 1,0
Catalog Number:
975590
Price:
US$ 16.99
Journalismus und politische PR
Beeinflussung der Themenagenda am Beispiel von Pressemitteilungen der Bundesregierung
Autor:in:
Jan Henne (Author)
Subject:
Communications - Media and Politics, Politic Communications
Category:
Bachelor Thesis , 2009 58 Pages , Grade: 1,1
Catalog Number:
170505
Price:
US$ 21.99
Journalismus und Public Relations. Parasitäre Abhängigkeit oder symbiotische Ergänzung?
Autor:in:
Olivia Frey (Author)
Subject:
Communications - Journalism, Journalism Professions
Category:
Term Paper , 2018 15 Pages , Grade: 1,0
Catalog Number:
456764
Price:
US$ 16.99
Journalist vs. Influencer. Zwei Multiplikatoren für die Public Relations im Vergleich
Autor:in:
Jemima Kumpf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 142 Pages , Grade: 2.0
Catalog Number:
704185
Price:
US$ 19.99
Kommunikation in der Krise - am Beispiel Vattenfall
Autor:in:
Martin Feldwieser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2011 20 Pages , Grade: 1,0
Catalog Number:
173979
Price:
US$ 16.99
Kommunikation und Public Relations. Pitch
Autor:in:
Anonym (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Case Study , 2024 14 Pages , Grade: 2,0
Catalog Number:
1587103
Price:
US$ 7.99
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