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Wie wichtig ist Authentizität in hybriden Unternehmen? Die Rolle der CEOs bei der Marken-Co-Kreation
Autor:in:
David A. Gasser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Das Data Driven Marketing im E-Commerce. Erfolgschancen und Herausforderungen für Unternehmen
Autor:in:
Philipp Becker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Kaufen Kunden seit der Pandemie anders ein? Auswirkungen der Corona-Krise auf die Markt- und Kommunikationspolitik von Unternehmen
Autor:in:
Phillip Jeksties (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Wie funktioniert Marketing für die LGBTIQ+ Community? Maßnahmen für ein erfolgreiches Diversity Management in Unternehmen
Autor:in:
Tobias Schnaudt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 29.99
Chatbots und ihre Potentiale während der Customer Journey
Autor:in:
Franziska Lanig (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 29.99
Wie Händler Kanalexzellenz im Social Commerce erreichen. Empfehlungen für die Fast Fashion Modebranche
Autor:in:
Veronica Ilinseer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Digital Brand Experience. Wie Marken an digitalen Touchpoints Erlebnisse schaffen, um Digital Natives zu begeistern
Autor:in:
Alina Orlamünder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 41.99
Das Erfolgspotenzial von Micro-Influencer-Marketing zur Steigerung der Brand Awareness
Autor:in:
Jasmin Kellermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 40.99
Wie Pop-Up-Stores das Kaufverhalten verändern. Der Einfluss von Emotionen auf die Konsumentenwahrnehmung und Weiterempfehlung im Einzelhandel
Autor:in:
Martina Töpfer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Auswirkungen fehlender Online-Präsenz auf die Customer Journey im stationären Handel
Autor:in:
Nico Schörgendorfer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Influencer Marketing als Verkaufsstrategie. Wie Instagram das Konsumentenverhalten beeinflusst
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Welchen Einfluss hat Digital Signage auf das Kaufverhalten? Maßnahmen zur Integration interaktiver Technologien am Point of Sale
Autor:in:
Claus Hombrecher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Corporate Social Responsibility und die Gemeinwohl-Ökonomie. Welches Potential bieten CSR-Instrumente im Marketing 3.0?
Autor:in:
Alena Barnes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Kaufverhalten auf B2C-Online-Marktplätzen. Einflussfaktoren bei der Händlerauswahl
Autor:in:
Atilla Wohllebe (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2016 , Grade: 2,3
Price:
US$ 36.99
Erfolgsfaktoren des Social Sellings im deutschen B2B-Sektor. Mit welcher Social Media-Strategie lässt sich der Unternehmenserfolg steigern?
Autor:in:
Tessy Dany (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 31.99
Vergleichende Werbung. Chancen und Risiken für das Marketing sowie rechtliche Perspektive
Autor:in:
Matthias Muschiol (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Googles neuen Suchalgorithmus verstehen. Warum und wie Unternehmen ihre Websites optimieren müssen
Autor:in:
Jenny Fischer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 45.99
Digitale Transformation im Bereich Mobility Solution. Kriterien einer erfolgreichen Umsatzwachstumsstrategie
Autor:in:
Robin Anderer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Wie nutzt man Sprachassistenten im E-Commerce richtig? Zukunftspotenziale des Voice Commerce
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 31.99
Green Marketing vs. Greenwashing. Weltrettung als Marketingstrategie
Autor:in:
Marie Schad (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 31.99
Electronic Word-of-Mouth (eWOM). Wie Unternehmen digitale Mundpropagandaprozesse erfolgreich initiieren und steuern
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Das Bonusprogramm als Kundenbindungsinstrument
Wie Unternehmen die Potenziale nutzen
Autor:in:
Timo Sieber (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Erfolgreiches Marketing in Dating-Apps. Wie Unternehmen Tinder für das Mobile Marketing nutzen
Autor:in:
Anika Erlacher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Trend-Produkt Superfood. Wie psychologische und marketingstrategische Faktoren das Kaufverhalten beeinflussen
Autor:in:
Nele Bestian (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 41.99
Kundenbindung im Zeitalter der Digitalisierung
Virtuelle Communities als Kommunikationsmittel des Kundenbindungsmanagements
Autor:in:
Cornelia Boos (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Krisenkommunikation auf Corporate Websites versus Online-Nachrichtenseiten. Welche Wirkung haben personalisierte und nicht-personalisierte Kommunikation?
Autor:in:
David Möller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Glaubwürdigkeit im Influencer Marketing. Wie wichtig ist Authentizität auf Instagram?
Autor:in:
Andrea Gigauri (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 41.99
Virales Marketing im Web 2.0 erfolgreich gestalten. Mit Mundpropaganda zum Marketingerfolg?
Autor:in:
Johannes Osterholt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Warum verkauft sich faire Mode schlechter? Der Einfluss ethischer Produktinformationen auf das Kaufverhalten
Autor:in:
Felix Kompenhans (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Wie finden Unternehmen die richtigen Influencer für ihre Kampagne? Influencer Marketing auf Instagram
Autor:in:
Luisa Schumann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Erfolgreiches Markenmanagement für den Bankensektor. Die Grundregeln der Markenetablierung im Banking 4.0
Autor:in:
Alina Orlamünder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 27.99
Voice Search Marketing. Strategien für den erfolgreichen Umgang mit digitalen Sprachassistenten
Autor:in:
Patricia Gomes Fernandes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Wie funktioniert erfolgreiches Guerilla Marketing? Faktoren für den Erfolg und Misserfolg anhand von Praxisbeispielen
Autor:in:
Regina Kuhn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Augmented Reality als innovatives strategisches Kommunikationsinstrument. Einfluss des digitalen Trends auf den Unternehmenserfolg
Autor:in:
Kristin Kampmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Online-Marketing mit niedrigem Budget. Wie steigern Start-Ups ihre Bekanntheit?
Autor:in:
Nils Keßler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Die Werbung der Zukunft. Wie Neuromarketing die Konsumentenansprache verändert
Autor:in:
Andreas Bendik (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 30.99
Akzeptanz von Mobile Marketing auf Wearables. Welche Chancen und Risiken bietet personalisierte Werbung auf dem Smartphone?
Autor:in:
Lina Rieckel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Stationärer Handel und E-Commerce. Wie die Digitalisierung das Kundenverhalten verändert
Autor:in:
Ebru Sultan Demir (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Augmented Reality als Instrument im Mobile Marketing. Eignet sich die AR-Technologie langfristig für Marketingzwecke?
Autor:in:
Kristina Börner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 33.99
Neuromarketing in der digitalen Kommunikation. Potenziale und Herausforderungen für Unternehmen
Autor:in:
Maximilian von Rennenberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 30.99
Der Lebensmittelhandel im Zeitalter der Digitalisierung. Wie werden Kaufentscheidungen bei Low-Interest-Products beeinflusst?
Autor:in:
Niklas Rosopulo (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Warum tätigen wir Impulskäufe? Einflussfaktoren im Online- und Offline-Bereich
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Erfolgreiches Ethno-Marketing für Deutsch-Türken. Analyse der Zielgruppe und Handlungsempfehlungen
Autor:in:
Tugce Akin (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Chancen und Risiken im Influencer Marketing. Zusammenarbeit von Unternehmen und Influencern auf Social Media
Autor:in:
Niklas Jungeilges (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Influencer und Versicherungen. Ist Influencer Marketing ein geeignetes Mittel für die Versicherungsbranche?
Autor:in:
Alexander Mint (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Entscheidende Emotionen für den Kauferfolg. Über die Zusammenführung visueller und sprachlicher Stilmittel in der Fernsehwerbung
Autor:in:
Verena Laqua (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Just-in-Time Information Feeding. Chancen und Herausforderungen für den Onlinehandel
Autor:in:
Julien Schild (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Verkürzung von Produktlebens- und Produktnutzungszyklen mittels physischer und psychischer Obsoleszenz
Autor:in:
Dipl. Betriebswirt (VWA) Benjamin Hoffmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2016
Price:
US$ 31.99
Best Ager erobern das Marketing
Wie Unternehmer Senioren als Kunden ansprechen und für sich gewinnen
Autor:in:
Yvonne Senf (Author)
,
Alina Puczylowski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2016
Price:
US$ 45.99
Kundenorientierung und Suchverhalten im POS
Autor:in:
Thomas Schlegtendal (Author)
,
Christian Schlegtendal (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2004 , Grade: 1
Price:
US$ 31.99
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