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Digitalisierung in der Medienbranche und Ausweitung des Vertriebskonzepts für digitale Geschäftsmodelle
Autor:in:
Benjamin Grebing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2022 , Grade: 1,0
Price:
US$ 18.99
Marketing für ein Unternehmen mit App-First-Ansatz und Erfolgserfassung durch Key-Performance-Indicators (KPIs)
Autor:in:
Benjamin Grebing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2022 , Grade: 1,3
Price:
US$ 18.99
Data Analytics und Big Data. Absatzsteigerung im Online-Shop mithilfe von Analyse-Werkzeugen
Autor:in:
Daniel Falkner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2022 , Grade: 1,7
Price:
US$ 17.99
Marketing eines Personaldienstleisters. Ziele, Strategien und Instrumente
Autor:in:
Saskia Haschke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2018 , Grade: 1,7
Price:
US$ 18.99
Fallstudie zur Etablierung eines natürlichen Energy-Drinks auf dem deutschen Markt
Autor:in:
Selina Robinek (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2020 , Grade: 1,3
Price:
US$ 17.99
Content-Marketing-Strategien im digitalen Zeitalter. Wie können Unternehmen ihre Markenkommunikation optimieren?
Autor:in:
Philipp Scheuerlein (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 21.99
Wie wichtig ist Authentizität in hybriden Unternehmen? Die Rolle der CEOs bei der Marken-Co-Kreation
Autor:in:
David A. Gasser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Das Data Driven Marketing im E-Commerce. Erfolgschancen und Herausforderungen für Unternehmen
Autor:in:
Philipp Becker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Kaufen Kunden seit der Pandemie anders ein? Auswirkungen der Corona-Krise auf die Markt- und Kommunikationspolitik von Unternehmen
Autor:in:
Phillip Jeksties (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Wie funktioniert Marketing für die LGBTIQ+ Community? Maßnahmen für ein erfolgreiches Diversity Management in Unternehmen
Autor:in:
Tobias Schnaudt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 29.99
Chatbots und ihre Potentiale während der Customer Journey
Autor:in:
Franziska Lanig (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 29.99
Wie Händler Kanalexzellenz im Social Commerce erreichen. Empfehlungen für die Fast Fashion Modebranche
Autor:in:
Veronica Ilinseer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Neuromarketing zur Beeinflussung emotionaler Kaufentscheidungsprozesse. Manipulationstaktik oder unbedenkliche Absatzwirtschaft?
Autor:in:
Nora Hellmich (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2020 , Grade: 1,0
Price:
US$ 18.99
Digital Brand Experience. Wie Marken an digitalen Touchpoints Erlebnisse schaffen, um Digital Natives zu begeistern
Autor:in:
Alina Orlamünder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 41.99
Das Erfolgspotenzial von Micro-Influencer-Marketing zur Steigerung der Brand Awareness
Autor:in:
Jasmin Kellermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 40.99
Wie Pop-Up-Stores das Kaufverhalten verändern. Der Einfluss von Emotionen auf die Konsumentenwahrnehmung und Weiterempfehlung im Einzelhandel
Autor:in:
Martina Töpfer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Die Bedeutung von Influencer Marketing auf Instagram als strategisches Marketinginstrument. Empfehlungen für den langfristigen Erfolg
Autor:in:
Maschal Haider (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 20.99
Verkaufssteigerung durch klassische und digitale Mundpropaganda in der Sparte traditionelle Handwerke und Gewerbe
Autor:in:
Mario Hover (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 23.99
Auswirkungen fehlender Online-Präsenz auf die Customer Journey im stationären Handel
Autor:in:
Nico Schörgendorfer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Influencer Marketing als Verkaufsstrategie. Wie Instagram das Konsumentenverhalten beeinflusst
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Das Design einer Produktverpackung. Einfluss auf das Kaufverhalten
Autor:in:
Jela Dominkovic (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2019
Price:
US$ 16.99
Welchen Einfluss hat Digital Signage auf das Kaufverhalten? Maßnahmen zur Integration interaktiver Technologien am Point of Sale
Autor:in:
Claus Hombrecher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Corporate Social Responsibility und die Gemeinwohl-Ökonomie. Welches Potential bieten CSR-Instrumente im Marketing 3.0?
Autor:in:
Alena Barnes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Kaufverhalten auf B2C-Online-Marktplätzen. Einflussfaktoren bei der Händlerauswahl
Autor:in:
Atilla Wohllebe (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2016 , Grade: 2,3
Price:
US$ 36.99
Erfolgsfaktoren des Social Sellings im deutschen B2B-Sektor. Mit welcher Social Media-Strategie lässt sich der Unternehmenserfolg steigern?
Autor:in:
Tessy Dany (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 31.99
Vergleichende Werbung. Chancen und Risiken für das Marketing sowie rechtliche Perspektive
Autor:in:
Matthias Muschiol (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Googles neuen Suchalgorithmus verstehen. Warum und wie Unternehmen ihre Websites optimieren müssen
Autor:in:
Jenny Fischer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 45.99
Kundenbindung durch Customer Experience Management. Wie beeinflussen manipulierte Sinneseindrücke das Kaufverhalten?
Autor:in:
Daniel Zellner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 20.99
Digitale Transformation im Bereich Mobility Solution. Kriterien einer erfolgreichen Umsatzwachstumsstrategie
Autor:in:
Robin Anderer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Wie nutzt man Sprachassistenten im E-Commerce richtig? Zukunftspotenziale des Voice Commerce
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 31.99
Green Marketing vs. Greenwashing. Weltrettung als Marketingstrategie
Autor:in:
Marie Schad (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 31.99
Electronic Word-of-Mouth (eWOM). Wie Unternehmen digitale Mundpropagandaprozesse erfolgreich initiieren und steuern
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Das Bonusprogramm als Kundenbindungsinstrument
Wie Unternehmen die Potenziale nutzen
Autor:in:
Timo Sieber (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Erfolgreiches Marketing in Dating-Apps. Wie Unternehmen Tinder für das Mobile Marketing nutzen
Autor:in:
Anika Erlacher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Trend-Produkt Superfood. Wie psychologische und marketingstrategische Faktoren das Kaufverhalten beeinflussen
Autor:in:
Nele Bestian (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 41.99
Kundenbindung im Zeitalter der Digitalisierung
Virtuelle Communities als Kommunikationsmittel des Kundenbindungsmanagements
Autor:in:
Cornelia Boos (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Krisenkommunikation auf Social Media. Strategien, Maßnahmen und Erfolgsfaktoren
Autor:in:
Christian Michel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 20.99
Kontingenzanalyse von Konsumentenentscheidungen auf Grundlage der Prospect-Theorie
Autor:in:
Claudia Schiefler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2019 , Grade: 1,0
Price:
US$ 18.99
Krisenkommunikation auf Corporate Websites versus Online-Nachrichtenseiten. Welche Wirkung haben personalisierte und nicht-personalisierte Kommunikation?
Autor:in:
David Möller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Glaubwürdigkeit im Influencer Marketing. Wie wichtig ist Authentizität auf Instagram?
Autor:in:
Andrea Gigauri (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 41.99
Virales Marketing im Web 2.0 erfolgreich gestalten. Mit Mundpropaganda zum Marketingerfolg?
Autor:in:
Johannes Osterholt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Warum verkauft sich faire Mode schlechter? Der Einfluss ethischer Produktinformationen auf das Kaufverhalten
Autor:in:
Felix Kompenhans (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Wie Künstliche Intelligenz die Arbeitswelt verändert. Programmatic Marketing und die Auswirkungen auf den Arbeitsmarkt
Autor:in:
Ronnie Pregitzer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 20.99
Wie finden Unternehmen die richtigen Influencer für ihre Kampagne? Influencer Marketing auf Instagram
Autor:in:
Luisa Schumann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Erfolgreiches Markenmanagement für den Bankensektor. Die Grundregeln der Markenetablierung im Banking 4.0
Autor:in:
Alina Orlamünder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 27.99
Collaborative Filtering. Die Anwendung von Empfehlungssystemen im E-Commerce
Autor:in:
Anh Dang (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 20.99
Voice Search Marketing. Strategien für den erfolgreichen Umgang mit digitalen Sprachassistenten
Autor:in:
Patricia Gomes Fernandes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Wie funktioniert erfolgreiches Guerilla Marketing? Faktoren für den Erfolg und Misserfolg anhand von Praxisbeispielen
Autor:in:
Regina Kuhn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Augmented Reality als innovatives strategisches Kommunikationsinstrument. Einfluss des digitalen Trends auf den Unternehmenserfolg
Autor:in:
Kristin Kampmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Online-Marketing mit niedrigem Budget. Wie steigern Start-Ups ihre Bekanntheit?
Autor:in:
Nils Keßler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
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