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History - America
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Philosophy - General Essays, Eras
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Organisation and administration - Public administration
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Law - Civil / Private / Family Law / Law of Succession
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French Studies - Culture
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History - Basics
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Art - Photography and Film
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World History - Modern History
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Mathematics - Stochastics
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Medicine - Therapy
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Geography / Earth Science - Meteorology, Aeronomy, Climatology
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Food Technology
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Law - Civil Action / Lawsuit Law
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Latin
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World History - Antiquity
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Health Sciences - Health education
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Health - Stress management
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English Language and Literature Studies - Other
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Engineering - General
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Pedagogy - Gifted Education
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History of Europe - European Postwar Period
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Mathematics - Number Theory
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Asian studies
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History of Europe - Europe in the Cold War
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Nursing Science - Nursing crisis
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Education - Reading Instruction
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Health Sciences - Health Logistics
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Politics - Topic: International relations
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Psychology - Psychology of Religion
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Art - Computer Art / Graphics / Art in Media
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Orientalism / Sinology - Miscellaneous
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Art - Installation / Action/Performance Art / Modern Art
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World History - General and Comparison
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Literature - Slavic Literature
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Chemistry - Bio-chemistry
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Art - Arts Management
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History - Asia
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Medicine - Pharmacology, Pharmacy
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Medicine - Neoplasms, Oncology
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Medicine - Alternative Medicine
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Medicine - Internal Medicine
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Politics - Methods, Research
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Chemistry - Analytical Chemistry
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History - Africa
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Ergonomics
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Education - Educational Tests & Measurements
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Chemistry - Other
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Musicology - Systematic musicology
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Musicology - Popular music
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Computer Sciences - Cryptocurrency
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Medicine - Radiology, Nuclear Medicine
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Chemistry - Anorganic Chemistry
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Romance Studies - Interdisciplinary
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Communications - Ethics in the Media
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Biology - Botany
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Nursing Science - Palliative Care
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Engineering - Metal Engineering, Metal Processing, Metal Structure
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Leadership and Human Resource - War for Talents
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Latin philology - Medivial and Modern Latin
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Organisation and administration - Public safety and order
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Musicology - Historical musicology
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Didactics - Art
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Musicology - Contemporary music
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Leadership and Human Resources - Coaching
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Business economics - Project Management
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Medicine - Diagnostics
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Textile, Print, Crafting
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Audio Engineering
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Cultural Studies - East European Studies
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Literature - Latin America
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Communications - Technical Communication
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Engineering - System Science
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Physics - Applied physics
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Literature - Medieval Literature
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Instructor Plans: Pedagogy / Education / Consultation
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Cultural Studies - Near Eastern Studies
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Didactics - Spanish Studies
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Nursing Science - Adjacent fields
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Computer Sciences - Computational linguistics
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Business economics - E-Commerce
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Romance Studies - Portuguese Studies
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Museum Studies
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Medicine - History
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English Language and Literature Studies - Comparative Literature
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Philosophy - Early Modern Philosophy (approx. 1350-1600)
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Art - Sculpture / Plastics
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Didactics for the subject English - Miscellaneous
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Health - Persons with disabilities
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Sociology - Basics and General
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Nature Protection, Landscape Conservation
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Computer Science - Bioinformatics
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Engineering - Computer Engineering
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Physics - Experimental Physics
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Romance Studies - Miscellaneous
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Law - IT law
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Economy - Real estate industry
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Health - Health Sciences
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Materials Science
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Biology - Behaviour
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Art - Graphics / Illustration / Print
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Jewish Studies
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Didactics - Handwork, Textiles
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Nursing Science - Violence in nursing
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Sport - Sports Equipment and Supplies
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African Studies - Miscellaneous
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Politics - Topic: History of Inernational Relations
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Economics - History
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Indology
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Engineering - Chemical Engineering
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Physics - Biophysics
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Physics - Mechanics
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Art - Visual artists
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Mathematics - General, Basics
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Computer Science - Games Engineering
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Medicine - Social medicine, Industrial / Occupational Medicine
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Computer Sciences - Industry 4.0
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Didactics - Ethics
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Didactics - Reading
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Environmental Sciences - Sustainability
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Physics - Astronomy
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American Studies - Comparative Literature
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African Studies - Linguistics
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Chemistry - Food Chemistry
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Biology - Cytology
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Medicine - Pathology
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Nautical Science
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Egyptology
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Medicine - Gynecology, Andrology
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Didactics for the subject German - Discussion and Essays
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Pharmacology
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French Studies - Miscellaneous
(4)
Guidebooks - Sports and Fitness
(4)
Pedagogy - Class Preparation General
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Cultural Studies - Caribbean Studies
(4)
Medicine - Orthopedy
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Engineering - Plastics
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Didactics - Italian
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Nomenclature, Onomastics
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Cultural Studies - GLBT / LGBTIQ
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Art - Visual arts general, stylistics
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Environmental Sciences - Climate and environmental protection
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Tourism - Event management
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Computer Sciences - Internet of Things, IOT
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Computer Science - SEO, Search Engine Optimization
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Politics - Topic: Social Policy
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Psychology
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Chemistry - Macromolecular Chemistry, Polymer Chemistry
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American Studies - Miscellaneous
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Medicine - General
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Romance Studies - Catalan Studies
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African Studies - Culture and Applied Geography
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Earth Science / Geography - General, Basics
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Biographies
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Didactics for the subject French - Miscellaneous
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Didactics for the subject French - Applied Geography
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Philosophy - Philosophy of the Middle Ages (approx. 500-1350)
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Medicine - Pediatrics
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Didactics for the subject English - Grammar, Style, Working Technique
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Physics - Thermodynamics
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Instructor Plans: Health / Medicine / Sports / Social Topics
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Classic Philology - Other
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Instructor Plans: Transportation Professions / Air Transportation /...
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Engineering - Naval Engineering, Ocean Engineering
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Earth Science / Geography - Palaeo-Ontology
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Medicine - Otolaryngology
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Organisation and administration - Disaster control
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Political Science - Universal basic income
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Romance Languages - French
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Health - Nursing Science
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Politics - International Politics and Country Analyses
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Tourism
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Medicine - Dermatology
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Cultural Studies - North African Studies
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Didactics for the subject English - Applied Geography
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Cultural Studies - Pacific Rim
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Dutch (Literature, Culture and Language)
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Guidebooks - Law, Career, Finance
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Philosophy - Philosophy Beyond Occidental Tradition
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Psychology - Animal Psychology
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Romance Studies - Romanian Studies
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Veterinary Medicine - Equine Sciences / Horse Sciences
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Physics - General
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African Studies - African diaspora
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Physics - Technical Physics
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Guidebooks - Self-help and Psychology
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Biology - Geobiology
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Geography / Earth Science - Oceanography
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Guidebooks - Health
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Greek Studies - Literature
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Art - German art
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Instructor Plans: Gastronomy / Hospitality / Tourism
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Guidebooks - School, Education, Pedagogy
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Physics - Acoustics
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Literature - Africa
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Literature - Scandinavia and Iceland
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Die Pläne der EU zur Liberalisierung der Werbebestimmungen in audiovisuellen Medien
Autor:in:
Dipl. Betriebswirt (FH) Gerald Bleicher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 159.99
Möglichkeiten und Grenzen der Bewertung von Internetauftritten - Meta-Evaluation am Beispiel der Studie "Internetanwendungen im Natur- und Umweltschutz"
Autor:in:
Jürgen Schaper (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 147.99
Frauen in der Werbung: Realismus vs. Idealismus - Wie sieht sich die Zielgruppe lieber?
Autor:in:
Mag. (FH) Ulrike Kohlweiß (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2006 , Grade: 1,0
Price:
US$ 79.99
Die aktuelle Bedeutung visueller Medien zur zielgenauen Beeinflussung der Kaufabsicht von Luxusmarken in der deutschen Bekleidungsbranche
Autor:in:
Homayoun Karim (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2013 , Grade: 1,0
Price:
US$ 56.99
Semiotische Analyse der Dove-Printanzeigen-Kampagne
Eine Erfolgsgeschichte der anderen Art?
Autor:in:
Norman Scholl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 56.99
Cancel Culture auf Twitter. Eine qualitative Inhaltsanalyse des digitalen Aktivismus anhand von #KonsequenzenFürLuke
Autor:in:
Kristina Heinrich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2024 , Grade: 1,0
Price:
US$ 42.99
Die sozialen Netzwerke Facebook und Instagram. Nutzung und Risiken für die Generation Y
Autor:in:
Pascal Schiep (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 1,3
Price:
US$ 41.99
Werbung mit Sport Testimonials. Glaubwürdigkeit von Sportlern, wenn sie als Werbegesicht einer Marke auftreten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 42.99
Grenzen und Möglichkeiten von Social-Media-Strategien. Instagram als Mittel lokaler Marktkommunikation
Autor:in:
Katharina Tiefenthäler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 43.99
Petfluencer im Social-Media-Bereich. Einsatzmöglichkeiten von Haustieren als Influencer am Beispiel ausgewählter Profile auf Instagram
Autor:in:
Sarah Glasemann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 2,3
Price:
US$ 43.99
Mediale Vorbilder in sozialen Netzwerken. Inwiefern sind Influencer auf Instagram Vorbilder für Jugendliche?
Autor:in:
Larissa Bleckmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 2,3
Price:
US$ 42.99
Wirkung der crossmedialen Kommunikation im Bereich des Naturschutzes bei Kindern mit Hilfe von Zootieren als Botschafter
Autor:in:
Marlies Thieme (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 2,0
Price:
US$ 40.99
Online-Medien in der Kommunikation zwischen Kommunen und Bürgern. Potenziale und Herausforderungen
Autor:in:
Monika Graber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1
Price:
US$ 41.99
Corporate Influencer. Das Potential von Unternehmensbotschaftern für das Employer Branding
Autor:in:
Svea Malin Rix (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,7
Price:
US$ 41.99
Wirksamkeit von Kundenbindungsmaßnahmen bei jungen Eltern im Baby- und Kleinkindermarkt
Autor:in:
Vanessa Buchenau (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,3
Price:
US$ 41.99
Manipulation der Generation Z in ihren Kaufentscheidungen durch Influencer
Eine qualitative Studie zum Kaufentscheidungsprozess, der Strategie zur Beeinflussung und Vermeidung von Manipulation
Autor:in:
Julia Gröbl-Püttmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,7
Price:
US$ 45.99
Instagram als Erfolgsfaktor für Luxusunternehmen. Social-Media-Marketing eines High-Fashion-Unternehmens
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 41.99
Entwicklung eines Marketingkonzepts für einen Coworking Space im ländlichen Raum
Untersucht anhand der Stadt Luckenwalde in Brandenburg
Autor:in:
Jana-Christina Göttsche (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 41.99
Kultur als Differenzmerkmal für Geschlechterrollen in Kinderwerbung
Deutsche und russische Werbespots im Vergleich
Autor:in:
Darja Maibach (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2018 , Grade: 1,0
Price:
US$ 41.99
Influencer Marketing auf YouTube
Eine Studie zur Ermittlung der Akzeptanz von Produktplatzierungen mit abgeleiteten Handlungsempfehlungen für die Branche
Autor:in:
Olga Nohles (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,8
Price:
US$ 45.99
Konzeptionelle Produktentwicklung und -vermarktung im regionalen Raum unter Anwendung und Analyse digitaler und analoger Guerilla-Marketing-Strategien
Autor:in:
Max Jens (Author)
,
Katharina Schmidt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
Influencer Marketing. Entwicklung und kritische Evaluation eines Performance-Measurement-Systems unter Einsatz einer Balanced Scorecard am Beispiel der Social Media Plattform Instagram
Autor:in:
Torben Seib (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,7
Price:
US$ 45.99
Virtual Reality. Die neue Dimension des E-Commerce und Zukunft des Handels
Autor:in:
Hans Wilmot (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,0
Price:
US$ 47.99
Bedeutung und Einsatz von Pinterest für soziale Organisationen
Autor:in:
Master of Arts Benjamin Hagenmüller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,3
Price:
US$ 41.99
Visuelle Unternehmenskommunikation. Der Einfluss von Videos auf Wissensstrukturen in Unternehmen
Autor:in:
Anna-Christin Buck (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 41.99
Lächelst du noch oder lachst du schon?
Die Wirkung unterschiedlicher Humortypen in der deutschsprachigen Fernsehwerbung
Autor:in:
Danielle Sprengnagel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2016 , Grade: 1,0
Price:
US$ 42.99
Building Bridges: Analyse vergangener und Konzeption künftiger Social TV Kampagnen
Der Eurovision Song Contests unter Einbeziehung der LGBT-Community
Autor:in:
Christian Berg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,0
Price:
US$ 42.99
Bedeutung von Brand Communities für die (Online-) Markenführung. Der Nutzen von Facebook Fan Pages
Autor:in:
Thomas Braun (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 42.99
Die Qualität der Beratung durch junge oder ältere Verkäuferinnen beim Kauf von Damenunterwäsche
Auswirkungen des Similar-to-me-Effektes auf die Kundenzufriedenheit und die Kaufabsicht
Autor:in:
Marta Agnieszka Drelichowski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2010 , Grade: 2
Price:
US$ 42.99
Ausgewählte Einflussfaktoren auf die Kaufentscheidung von Endverbrauchern bei Bio-, Fairtrade- und regionalen Lebensmitteln
Autor:in:
Sabrina Etzroth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,5
Price:
US$ 41.99
Markendisidentifikation. Warum Menschen bestimmte Marken ablehnen
Eine Means-End-Chain Analyse der DB AG, Kik und E.ON
Autor:in:
Martin Seidensticker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 2,3
Price:
US$ 41.99
Solidarität im Social Web? Eine Untersuchung zu der Bedeutung jüngster cybersozialer Bewegungen in Bangladesch
Autor:in:
Christina Büns (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 41.99
Corporate Weblog. Ein Instrument der Unternehmenskommunikation
Autor:in:
Lisett Enge (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 41.99
QR-Code-Marketing im Kulturbetrieb
Autor:in:
B.A., stud. M.A. Laura Geissler (Author)
,
Lisa Lietz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 2,0
Price:
US$ 41.99
Arbeitgeberreputation durch Word of mouth-Kommunikation in Online Social Networks.
Eine empirische Analyse motivationaler Einflussfaktoren.
Autor:in:
Julia Klapczynski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 , Grade: 1,1
Price:
US$ 41.99
Customer Experienced Management & Unternehmenskommunikation auf Musikfestivals
Eine quantitative Online-Befragung der AusstellerbesucherInnen am "Woodstock der Blasmusik"-Festival 2013
Autor:in:
Tanja Anzengruber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,7
Price:
US$ 44.99
Aufbau einer Marke für musikalische Nachwuchstalente
Entwicklung eines Modells
Autor:in:
Marc-Oliver Walz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2012 , Grade: 2,0
Price:
US$ 44.99
Eine empirische Untersuchung der Wirkung von Crowdsourcing als kommunikative Marketing-Maßnahme
Autor:in:
Michèle Engel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 41.99
Ambiguisierung als Sprachspiel in der deutschen Werbung der Gegenwart
Untersuchung anhand aktueller Werbeanzeigen und Werbespots
Autor:in:
Alexander Gehringer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2006 , Grade: 1,7
Price:
US$ 48.99
"Produktvorschlag abgelehnt" - Eine empirische Studie zur Wirkung negativer Co-Kreationserlebnisse auf Konsumenten
Autor:in:
Thomas Kerkhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 43.99
Markenkommunikation mit Prominenten
Eine Untersuchung der Eignung und des Werbewirkungserfolgs von Testimonials zur Bildung von Markenpersönlichkeit bei Rezipienten
Autor:in:
Jennifer Hilker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 44.99
Von Kultur zu Kult: Merchandising als Beitrag zur emotionalen Kundenbindung in österreichischen Kulturinstitutionen
Autor:in:
Mag. (FH) Monika Hofer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1
Price:
US$ 41.99
Die Wirkungsebenen von Product Placement
Eine empirische Untersuchung des Kinofilms „Sex and the City 2“
Autor:in:
Carolin Vix (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 , Grade: 2,3
Price:
US$ 42.99
Schönheit als Karrierekapital
Das weibliche Schönheitsideal der Karrierefrau in den Medien
Autor:in:
MMag. Catrin Neumayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 42.99
SVEA-reklam: "Du gamla, du fria...". Schwedische Werbung in Deutschland
Autor:in:
M.A. Nadine Knurr (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2007 , Grade: 2,1
Price:
US$ 43.99
Markenpsychologische Reflexion am Beispiel des VW Beetle
Der Konsument als integraler Bestandteil im Produktentwicklungsprozess
Autor:in:
Anna Nauen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 42.99
Krisenkommunikation 2.0. Dark Site, Twitter oder Facebook
Welche Möglichkeiten der Onlinekommunikation werden von Unternehmen in Krisen genutzt?
Autor:in:
Janine Pentzold (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2010 , Grade: 1,3
Price:
US$ 44.99
Werbung als Dissonanzauslöser - Die Wirkung von Social Advertising und der Umgang des Rezipienten mit Einstellungsirritationen
Autor:in:
Sabrina Schöberl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 , Grade: 2
Price:
US$ 42.99
24/7 – Die Welt auf Knopfdruck
Einfluss neuer Medien im gesellschaftlichen Alltag und Folgen für das Kaufverhalten der Generation Y
Autor:in:
Stanislav Bugaev (Author)
,
Olga Reimgen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1.0
Price:
US$ 41.99
Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
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