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Wie wichtig ist Authentizität in hybriden Unternehmen? Die Rolle der CEOs bei der Marken-Co-Kreation
Autor:in:
David A. Gasser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Wie sieht sich der Konsument 2014?
Ergebnisse der europaweiten Konsumentenbefragung als Online-Panel mit 2.504 Teilnehmern
Autor:in:
Dipl.-Kfm., M.B.A. Jürgen Donhauser (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2013
Price:
US$ 18.99
Wie Pop-Up-Stores das Kaufverhalten verändern. Der Einfluss von Emotionen auf die Konsumentenwahrnehmung und Weiterempfehlung im Einzelhandel
Autor:in:
Martina Töpfer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Wie nutzt man Sprachassistenten im E-Commerce richtig? Zukunftspotenziale des Voice Commerce
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 31.99
Wie Künstliche Intelligenz die Arbeitswelt verändert. Programmatic Marketing und die Auswirkungen auf den Arbeitsmarkt
Autor:in:
Ronnie Pregitzer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 20.99
Wie Händler Kanalexzellenz im Social Commerce erreichen. Empfehlungen für die Fast Fashion Modebranche
Autor:in:
Veronica Ilinseer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Wie funktioniert Marketing für die LGBTIQ+ Community? Maßnahmen für ein erfolgreiches Diversity Management in Unternehmen
Autor:in:
Tobias Schnaudt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 29.99
Wie funktioniert erfolgreiches Guerilla Marketing? Faktoren für den Erfolg und Misserfolg anhand von Praxisbeispielen
Autor:in:
Regina Kuhn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Wie finden Unternehmen die richtigen Influencer für ihre Kampagne? Influencer Marketing auf Instagram
Autor:in:
Luisa Schumann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Wie Facebook uns prägt. Identitätsbildung und Meinungsführerschaft bei jugendlichen Nutzern
Autor:in:
Nadine Elsner (Author)
,
Stephan Müller (Author)
,
Sandra Baier (Author)
,
Marcus Eckstein (Author)
,
Carolin Krüger (Author)
,
Karoline Schierz (Author)
,
Sarah Schropp (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2013
Price:
US$ 30.99
Welchen Einfluss hat Digital Signage auf das Kaufverhalten? Maßnahmen zur Integration interaktiver Technologien am Point of Sale
Autor:in:
Claus Hombrecher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Warum verkauft sich faire Mode schlechter? Der Einfluss ethischer Produktinformationen auf das Kaufverhalten
Autor:in:
Felix Kompenhans (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Warum tätigen wir Impulskäufe? Einflussfaktoren im Online- und Offline-Bereich
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Voice Search Marketing. Strategien für den erfolgreichen Umgang mit digitalen Sprachassistenten
Autor:in:
Patricia Gomes Fernandes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Virales Marketing im Web 2.0 erfolgreich gestalten. Mit Mundpropaganda zum Marketingerfolg?
Autor:in:
Johannes Osterholt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Verkürzung von Produktlebens- und Produktnutzungszyklen mittels physischer und psychischer Obsoleszenz
Autor:in:
Dipl. Betriebswirt (VWA) Benjamin Hoffmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2016
Price:
US$ 31.99
Verkaufssteigerung durch klassische und digitale Mundpropaganda in der Sparte traditionelle Handwerke und Gewerbe
Autor:in:
Mario Hover (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 23.99
Vergleichende Werbung. Chancen und Risiken für das Marketing sowie rechtliche Perspektive
Autor:in:
Matthias Muschiol (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Unterschiede im Marketing zwischen Premium- und Volumenherstellern der Automobilindustrie
Autor:in:
Maximilian Munz (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2013
Price:
US$ 18.99
Trend-Produkt Superfood. Wie psychologische und marketingstrategische Faktoren das Kaufverhalten beeinflussen
Autor:in:
Nele Bestian (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 41.99
Stationärer Handel und E-Commerce. Wie die Digitalisierung das Kundenverhalten verändert
Autor:in:
Ebru Sultan Demir (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Social Media richtig nutzen
Herausforderungen und Konzepte
Autor:in:
Michael Gauch (Author)
,
Alexej Antropov (Author)
,
René Biniossek (Author)
,
Dimitri Bittner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2013
Price:
US$ 33.99
Social Media Marketing für Unternehmen. Eine Erfolgsstrategie?
Autor:in:
Eveline Scheerer (Author)
,
Thomas Löhr (Author)
,
Christian Kremer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2014
Price:
US$ 42.99
Seniorenmarketing. Die vernachlässigte Zielgruppe der über 50 Jährigen
Hilfestellung durch die Segmentierung und daraus abgeleitete Anforderungen an die kommunikative Ansprache im Wachstumsmarkt der Senioren
Autor:in:
Dr. Yvonne M. Peters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2016
Price:
US$ 17.99
Reviews und Ratings. Wie beeinflussen Online-Rezensionen das Kaufverhalten der Kunden?
Autor:in:
Manuel Dreyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Online-Marketing mit niedrigem Budget. Wie steigern Start-Ups ihre Bekanntheit?
Autor:in:
Nils Keßler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Neuromarketing zur Beeinflussung emotionaler Kaufentscheidungsprozesse. Manipulationstaktik oder unbedenkliche Absatzwirtschaft?
Autor:in:
Nora Hellmich (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2020 , Grade: 1,0
Price:
US$ 18.99
Neuromarketing in der digitalen Kommunikation. Potenziale und Herausforderungen für Unternehmen
Autor:in:
Maximilian von Rennenberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 30.99
Nachhaltige Nutzung von Immobilien. Einführung in den Markt grüner Mietverträge
Autor:in:
Christofer Kronschnabl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2013
Price:
US$ 17.99
Messung und Steigerung der Kundenloyalität
Wie loyal ist unser Kundenstamm und wie wirken unsere Massnahmen zur Verbesserung der Kundenzufriedenheit?
Autor:in:
Stefan Schneider (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2014 , Grade: ohne Note
Price:
US$ 17.99
Marktstudie LEED
Erstmalige Analyse zertifizierter Projekte im deutschsprachigen Raum anhand einer Kennwerterhebung und Investorenumfrage mit Bewertung der Objekte
Autor:in:
Christofer Kronschnabl (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2012 , Grade: 1,3
Price:
US$ 44.99
Marketing. Marktbeschreibung, Marktanalyse und Marketingplanung anhand eines Fitnessstudios
Autor:in:
Yves Bendrien (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2018 , Grade: 2,7
Price:
US$ 16.99
Marketing ist uralt und daher (ganz) einfach
So entwickeln Sie Ihr eigenes Marketing
Autor:in:
Hans-Jürgen Borchardt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2013
Price:
US$ 6.99
Marketing im Bildungsbereich. Besonderheiten und Gestaltung des Produktes (Weiter-) Bildung
Autor:in:
Dr. Yvonne M. Peters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2016
Price:
US$ 17.99
Marketing für ein Unternehmen mit App-First-Ansatz und Erfolgserfassung durch Key-Performance-Indicators (KPIs)
Autor:in:
Benjamin Grebing (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2022 , Grade: 1,3
Price:
US$ 18.99
Marketing eines Personaldienstleisters. Ziele, Strategien und Instrumente
Autor:in:
Saskia Haschke (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2018 , Grade: 1,7
Price:
US$ 18.99
Kundenzufriedenheit und Kundenbindung in mittelgroßen Innenstädten am Beispiel der Alten Hansestadt Lemgo
Autor:in:
Diplom Sozialwissenschaftler Jürgen Schleiting (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2014
Price:
US$ 18.99
Kundenorientierung und Suchverhalten im POS
Autor:in:
Thomas Schlegtendal (Author)
,
Christian Schlegtendal (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2004 , Grade: 1
Price:
US$ 31.99
Kundenbindung im Zeitalter der Digitalisierung
Virtuelle Communities als Kommunikationsmittel des Kundenbindungsmanagements
Autor:in:
Cornelia Boos (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Krisenkommunikation auf Social Media. Strategien, Maßnahmen und Erfolgsfaktoren
Autor:in:
Christian Michel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 20.99
Krisenkommunikation auf Corporate Websites versus Online-Nachrichtenseiten. Welche Wirkung haben personalisierte und nicht-personalisierte Kommunikation?
Autor:in:
David Möller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Kreative Protestformen vom Flashmob bis zu Social Media. Ein Überblick über die Möglichkeiten und ihr Potenzial für Nonprofit-Organisationen
Autor:in:
Jürgen Kaesler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2015
Price:
US$ 17.99
Kontingenzanalyse von Konsumentenentscheidungen auf Grundlage der Prospect-Theorie
Autor:in:
Claudia Schiefler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2019 , Grade: 1,0
Price:
US$ 18.99
Konsum und Kultur in Europa
Autor:in:
MA Guido Maiwald (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2006
Price:
US$ 18.99
Kleine Kosten, große Wirkung. Chancen und Risiken von Guerilla-Marketing für Start-Ups
Autor:in:
Nuh Düger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 20.99
Kaufverhalten auf B2C-Online-Marktplätzen. Einflussfaktoren bei der Händlerauswahl
Autor:in:
Atilla Wohllebe (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2016 , Grade: 2,3
Price:
US$ 36.99
Kaufen Kunden seit der Pandemie anders ein? Auswirkungen der Corona-Krise auf die Markt- und Kommunikationspolitik von Unternehmen
Autor:in:
Phillip Jeksties (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2021
Price:
US$ 36.99
Just-in-Time Information Feeding. Chancen und Herausforderungen für den Onlinehandel
Autor:in:
Julien Schild (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Interkulturelles Marketing. Kommunikationspolitik am Beispiel inhaltlicher und formaler Werbegestaltung
Autor:in:
Dr. Yvonne M. Peters (Author)
,
Beatrice Bazille (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2016
Price:
US$ 17.99
Influencer und Versicherungen. Ist Influencer Marketing ein geeignetes Mittel für die Versicherungsbranche?
Autor:in:
Alexander Mint (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
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