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Brand Planning. Strategische Markenkommunikation in dynamischen Medienwelten am Beispiel der Marke Red Bull
Autor:in:
Matthias Groening (Author)
,
Mario Grube (Author)
,
Robert Löwig (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2013 , Grade: 1,0
Price:
US$ 20.99
Erfolgsfaktoren und Gefahren durch Network-Marketing
Vertiefungsarbeit Markt- und Projektmanagement
Autor:in:
Max Scheuermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2015 , Grade: 1,3
Price:
US$ 18.99
Kreative Protestformen vom Flashmob bis zu Social Media. Ein Überblick über die Möglichkeiten und ihr Potenzial für Nonprofit-Organisationen
Autor:in:
Jürgen Kaesler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2015
Price:
US$ 17.99
Finanzmarktkommunikation. Grundlagen einer praktischen Investor Relations
Autor:in:
Rainer Janz (Hrsg.) (Editor)
,
Jessica Löll (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2015
Price:
US$ 17.99
Green Marketing im Rahmen einer Corporate Social Responsibility-Strategie
Autor:in:
Dipl.-Ing. Martin Greiner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2015
Price:
US$ 17.99
Best Ager erobern das Marketing
Wie Unternehmer Senioren als Kunden ansprechen und für sich gewinnen
Autor:in:
Yvonne Senf (Author)
,
Alina Puczylowski (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2016
Price:
US$ 45.99
Marketing im Bildungsbereich. Besonderheiten und Gestaltung des Produktes (Weiter-) Bildung
Autor:in:
Dr. Yvonne M. Peters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2016
Price:
US$ 17.99
Interkulturelles Marketing. Kommunikationspolitik am Beispiel inhaltlicher und formaler Werbegestaltung
Autor:in:
Dr. Yvonne M. Peters (Author)
,
Beatrice Bazille (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2016
Price:
US$ 17.99
Seniorenmarketing. Die vernachlässigte Zielgruppe der über 50 Jährigen
Hilfestellung durch die Segmentierung und daraus abgeleitete Anforderungen an die kommunikative Ansprache im Wachstumsmarkt der Senioren
Autor:in:
Dr. Yvonne M. Peters (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Essay , 2016
Price:
US$ 17.99
Verkürzung von Produktlebens- und Produktnutzungszyklen mittels physischer und psychischer Obsoleszenz
Autor:in:
Dipl. Betriebswirt (VWA) Benjamin Hoffmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2016
Price:
US$ 31.99
Boom der Kreuzfahrtbranche. Marketing und Vertrieb im Tourismus
Autor:in:
Lars Zimmermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2017
Price:
US$ 17.99
Handlungsempfehlungen für Produktinnovationen
Autor:in:
Nils Becker (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 20.99
Just-in-Time Information Feeding. Chancen und Herausforderungen für den Onlinehandel
Autor:in:
Julien Schild (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Entscheidende Emotionen für den Kauferfolg. Über die Zusammenführung visueller und sprachlicher Stilmittel in der Fernsehwerbung
Autor:in:
Verena Laqua (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Influencer und Versicherungen. Ist Influencer Marketing ein geeignetes Mittel für die Versicherungsbranche?
Autor:in:
Alexander Mint (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Reviews und Ratings. Wie beeinflussen Online-Rezensionen das Kaufverhalten der Kunden?
Autor:in:
Manuel Dreyer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Crowdsourcing für Unternehmen. Wie das Web 2.0 neue Wege im Outsourcing erschließt
Autor:in:
Sebastian Hattermann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 20.99
Erfolgreiches Ethno-Marketing für Deutsch-Türken. Analyse der Zielgruppe und Handlungsempfehlungen
Autor:in:
Tugce Akin (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Warum tätigen wir Impulskäufe? Einflussfaktoren im Online- und Offline-Bereich
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Chancen und Risiken im Influencer Marketing. Zusammenarbeit von Unternehmen und Influencern auf Social Media
Autor:in:
Niklas Jungeilges (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Der Lebensmittelhandel im Zeitalter der Digitalisierung. Wie werden Kaufentscheidungen bei Low-Interest-Products beeinflusst?
Autor:in:
Niklas Rosopulo (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Neuromarketing in der digitalen Kommunikation. Potenziale und Herausforderungen für Unternehmen
Autor:in:
Maximilian von Rennenberg (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 30.99
Kleine Kosten, große Wirkung. Chancen und Risiken von Guerilla-Marketing für Start-Ups
Autor:in:
Nuh Düger (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 20.99
Augmented Reality als Instrument im Mobile Marketing. Eignet sich die AR-Technologie langfristig für Marketingzwecke?
Autor:in:
Kristina Börner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 33.99
Stationärer Handel und E-Commerce. Wie die Digitalisierung das Kundenverhalten verändert
Autor:in:
Ebru Sultan Demir (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Akzeptanz von Mobile Marketing auf Wearables. Welche Chancen und Risiken bietet personalisierte Werbung auf dem Smartphone?
Autor:in:
Lina Rieckel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 36.99
Die Werbung der Zukunft. Wie Neuromarketing die Konsumentenansprache verändert
Autor:in:
Andreas Bendik (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2018
Price:
US$ 30.99
Augmented Reality als innovatives strategisches Kommunikationsinstrument. Einfluss des digitalen Trends auf den Unternehmenserfolg
Autor:in:
Kristin Kampmann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Online-Marketing mit niedrigem Budget. Wie steigern Start-Ups ihre Bekanntheit?
Autor:in:
Nils Keßler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Wie funktioniert erfolgreiches Guerilla Marketing? Faktoren für den Erfolg und Misserfolg anhand von Praxisbeispielen
Autor:in:
Regina Kuhn (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Marketing. Marktbeschreibung, Marktanalyse und Marketingplanung anhand eines Fitnessstudios
Autor:in:
Yves Bendrien (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Scientific Study , 2018 , Grade: 2,7
Price:
US$ 16.99
Voice Search Marketing. Strategien für den erfolgreichen Umgang mit digitalen Sprachassistenten
Autor:in:
Patricia Gomes Fernandes (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Wie finden Unternehmen die richtigen Influencer für ihre Kampagne? Influencer Marketing auf Instagram
Autor:in:
Luisa Schumann (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Glaubwürdigkeit im Influencer Marketing. Wie wichtig ist Authentizität auf Instagram?
Autor:in:
Andrea Gigauri (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 41.99
Erfolgreiches Markenmanagement für den Bankensektor. Die Grundregeln der Markenetablierung im Banking 4.0
Autor:in:
Alina Orlamünder (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 27.99
Collaborative Filtering. Die Anwendung von Empfehlungssystemen im E-Commerce
Autor:in:
Anh Dang (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 20.99
Warum verkauft sich faire Mode schlechter? Der Einfluss ethischer Produktinformationen auf das Kaufverhalten
Autor:in:
Felix Kompenhans (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Wie Künstliche Intelligenz die Arbeitswelt verändert. Programmatic Marketing und die Auswirkungen auf den Arbeitsmarkt
Autor:in:
Ronnie Pregitzer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 20.99
Virales Marketing im Web 2.0 erfolgreich gestalten. Mit Mundpropaganda zum Marketingerfolg?
Autor:in:
Johannes Osterholt (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Corporate Shitstorm Management. Wie Unternehmen richtig reagieren und kommunizieren
Autor:in:
Jessica Gügel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Krisenkommunikation auf Corporate Websites versus Online-Nachrichtenseiten. Welche Wirkung haben personalisierte und nicht-personalisierte Kommunikation?
Autor:in:
David Möller (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Krisenkommunikation auf Social Media. Strategien, Maßnahmen und Erfolgsfaktoren
Autor:in:
Christian Michel (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 20.99
Trend-Produkt Superfood. Wie psychologische und marketingstrategische Faktoren das Kaufverhalten beeinflussen
Autor:in:
Nele Bestian (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 41.99
Kundenbindung im Zeitalter der Digitalisierung
Virtuelle Communities als Kommunikationsmittel des Kundenbindungsmanagements
Autor:in:
Cornelia Boos (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 30.99
Electronic Word-of-Mouth (eWOM). Wie Unternehmen digitale Mundpropagandaprozesse erfolgreich initiieren und steuern
Autor:in: Anonymous
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Erfolgreiches Marketing in Dating-Apps. Wie Unternehmen Tinder für das Mobile Marketing nutzen
Autor:in:
Anika Erlacher (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Das Bonusprogramm als Kundenbindungsinstrument
Wie Unternehmen die Potenziale nutzen
Autor:in:
Timo Sieber (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2019
Price:
US$ 36.99
Kontingenzanalyse von Konsumentenentscheidungen auf Grundlage der Prospect-Theorie
Autor:in:
Claudia Schiefler (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Research Paper (postgraduate) , 2019 , Grade: 1,0
Price:
US$ 18.99
Digitale Transformation im Bereich Mobility Solution. Kriterien einer erfolgreichen Umsatzwachstumsstrategie
Autor:in:
Robin Anderer (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 36.99
Kundenbindung durch Customer Experience Management. Wie beeinflussen manipulierte Sinneseindrücke das Kaufverhalten?
Autor:in:
Daniel Zellner (Author)
Subject:
Business economics - Offline Marketing and Online Marketing
Category:
Textbook , 2020
Price:
US$ 20.99
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