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Hart geführter Zweikampf. Einfluss von subkategorialem Ambush Marketing und exklusivem Sponsoring auf die Markenwahrnehmung
Die Marken Adidas und Nike im Rahmen der FIFA Fußballweltmeisterschaft 2014
Autor:in:
Roman Möhlinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,0
Price:
US$ 12.99
Instrumente des Onlinemarketing
Anforderungen und Kriterien
Autor:in:
Stefanie Bernegger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1
Price:
US$ 14.99
Erfolgsfaktoren von Fashion-Produkten im Tablet-Commerce am Beispiel des iPad2
Autor:in:
B.A. Teresa-Marie Böhm (Author)
,
Harald Eichsteller (Series editor)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 14.99
Anatomie eines Proteststurmes
Blick ins Innere des Shitstorms
Autor:in:
Dennis Greveldinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 15.99
Die Motive der Mediennutzung bei Social Media Anwendungen nach Maslow und McQuail
Autor:in:
Daniel Heißenstein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 16.99
Grenzwissenschaften: Neuromarketing in Bezug auf die AIDA Formel
Autor:in:
Peter Busch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 15.99
Social Campaigning with Social Media
PR und Fundraising Tool für NGOs und NPOs
Autor:in:
Henning Zippel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 16.99
Event-Marketing und soziale Beeinflussung
Compliance Techniken zur Verstärkung der Wirkungsweise von Kommunikationsbotschaften
Autor:in:
Sven Hamatschek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 2,0
Price:
US$ 15.99
Strategische Herausforderungen und moderne Managementansätze für ein global agierendes Modeunternehmen
Autor:in:
Bachelor of Arts -Medien- und Kommunikationsmanagement Liza Kohl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 2
Price:
US$ 15.99
Influencer-Marketing auf YouTube. Ästhetik und Narration
Autor:in:
Jascha Frédéric Vogelpohl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,00
Price:
US$ 17.99
Ad Disclosure im Influencermarketing und seine Wirkung auf das Konsumentenverhalten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,7
Price:
US$ 17.99
Alles Social? Immobilien-Marketing in der Wohnungswirtschaft
Ziele und Instrumente des Immobilien-Marketings speziell im Bereich der Kommunikationspolitik
Autor:in:
Susan van Dalen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2012 , Grade: 1,7
Price:
US$ 17.99
Sexistische Frauendarstellungen in Werbekampagnen. In den 1950ern am Beispiel von "Dr. Oetker" und "Frauengold" im Vergleich zu den Jahren 2007 und 2010 am Beispiel von "Hirter Bier" und "Dolce & Gabbana"
Autor:in:
Michaela Kahler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1.5
Price:
US$ 17.99
Die Entwicklung des französischen Luxus in den Schwellenländern
Autor:in:
Cécile Menant (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1.3
Price:
US$ 17.99
Der Einfluss emotionaler Werbung auf das Konsumentenverhalten
Autor:in:
Laurin Stappel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,0
Price:
US$ 17.99
Reaktanz im Marketing. Ein psychologisches Phänomen
Männer in der Altersgruppe von 41 bis 60 Jahren
Autor:in:
Asylzada Tenelbay (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 2.0
Price:
US$ 17.99
Etablierung einer Marke. Gestalterische und konzeptuelle Umsetzung eines Corporate Designs für einen Lieferservice
Autor:in:
Marlaine Matuszewski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 1,3
Price:
US$ 17.99
Die Selbstdarstellung von Sportlern auf der Social Media Plattform "Instagram"
Eine Untersuchung des Instagram-Profils "@davidbeckham"
Autor:in:
Ana Burg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,8
Price:
US$ 15.99
Strategien um die Generation Z zu erreichen und zu binden
Bedeutung für das soziale Netzwerk Instagram
Autor:in:
Vera Grillmaier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2018 , Grade: 2,0
Price:
US$ 17.99
Die Auswirkungen der zunehmenden Digitalisierung auf die Vertriebskanäle im Retail Banking
Autor:in:
Mehmet Ünver (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2017 , Grade: 1,0
Price:
US$ 17.99
Online Marketing versus Social Media Marketing. Werbemaßnahmen für Non-Governmental Organisations (NGOs)
Autor:in:
Annemarie Wolf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 17.99
Erinnerungs- und Einstellungswirkungen von Product Placements. Systematisierung des Forschungsstandes
Autor:in:
Julia Schmid (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 17.99
Pay What You Want. Ein experimenteller Pricing-Ansatz und dessen verhaltenswissenschaftliche Hintergründe
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 17.99
Social Media Marketing im B2B
Autor:in:
Bettina Kahlenberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Examination Thesis , 2012 , Grade: 1,3
Price:
US$ 17.99
Facebook als PR-Instrument für kleine und mittelständische Unternehmen in Österreich
Autor:in:
Mathias Schubert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 2
Price:
US$ 17.99
Die Bedeutung crossmedialer Werbekampagnen
Autor:in:
Sarah Well (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,2
Price:
US$ 17.99
To post or not to post? Eine empirische Untersuchung zur Informationspreisgabe auf Facebook
Autor:in:
Despoina Tsokou (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 17.99
Die Erlebnismarke und ihre Kommunikation
Literaturbasierte Analyse von aktiven und passiven Kommunikationsinstrumenten von Erlebnismarken im Zusammenhang mit Erlebniskonzepten
Autor:in:
Stefanie Zöchmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 2
Price:
US$ 17.99
Erfolgsfaktoren von Retro-Marken und Markenwiederbelebung
Eine Literaturanalyse
Autor:in:
Heidrun Kubart (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 95/100
Price:
US$ 17.99
Die Medienpräsenz der Modebranche
Autor:in:
Nadine Scharlach (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 2,0
Price:
US$ 16.99
Die LOHAS: eine neue Zielgruppe für die Unternehmenskommunikation?
Ethisch korrekte Konsumelite oder grüne Langweiler?
Autor:in:
Laura Kremer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 16.99
Living the Brand
Wie Behavioral Branding mit Hilfe Interner Unternehmenskommunikation die Marke stärkt und nachhaltig zum Unternehmenserfolg beiträgt
Autor:in:
Sandra Konersmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 17.99
Konsequenzen einer Sortimentsreduktion
Autor:in:
Philip Tilhein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 17.99
Die Rolle von Mundpropaganda im Vertrieb
Untersuchung des Einflusses der Mundpropaganda auf den direkten und indirekten Vertrieb
Autor:in:
Alexander Petschmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,0
Price:
US$ 16.99
Möglichkeiten und Grenzen im Kampf gegen Produktpiraterie
Autor:in:
Christian Perscheid (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 2,3
Price:
US$ 16.99
Über die interkulturelle Inkompetenz global aktiver Unternehmen im Bereich Marketing
„Nothing Sucks Like An Electrolux“
Autor:in:
Bernhard Schöps (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 2
Price:
US$ 15.99
Jetzt müssen Profis ran: PR-Arbeit von Agenturen für Gemeinden an den Beispielen Köniz und Konolfingen
Diplomarbeit im Rahmen der Höheren Fachprüfung für PR-BeraterInnen 07/08
Autor:in:
lic. phil. hist. Marcel Marti (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 5,5
Price:
US$ 16.99
Fundraising von Nonprofit-Organisationen
Marketinginstrument oder Aufgabe der Public Relations?
Autor:in:
Julius Stucke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,3
Price:
US$ 17.99
Einfluss der Kultur auf die Gestaltungsaspekte der Werbung und der Produktgestaltung mit Fokus auf den Farbeinsatz. Ein interkultureller Vergleich.
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2006 , Grade: 1,7
Price:
US$ 17.99
Chancen und Risiken der Nachwuchsförderung im Rahmen des Kultursponsoring
Autor:in:
Informations- und Kommunikationsmanagerin (B.A.) Stefanie Hartwig (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Intermediate Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 17.99
Der Einsatz von Instore Medien am Point of Sale
Autor:in:
Christian Möller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Intermediate Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 17.99
Neue Werbung - Entwicklung und Gegenwart der ostdeutschen Werbewelt
Autor:in:
Christoph Sülzer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,2
Price:
US$ 17.99
Die dunkle Seite der Influencer-Rolle. Eine qualitative Expertenstudie
Autor:in:
Luisa Aspeleiter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,3
Price:
US$ 18.99
Journalist vs. Influencer. Zwei Multiplikatoren für die Public Relations im Vergleich
Autor:in:
Jemima Kumpf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 2.0
Price:
US$ 18.99
Körpersprache im Teleshopping. Verkaufsförderung in Warenpräsentationen
Autor:in:
Franziska Marie Michels (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 2,3
Price:
US$ 18.99
Das FITINN-Sujet mit dem Header "Männer pfeifen keinen inneren Werten nach."
Lesarten junger Frauen, die regelmäßig Körperarbeit verrichten
Autor:in:
Jürgen Hopfgartner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 2
Price:
US$ 18.99
Suchmaschinenoptimierung am Beispiel aktueller Kampagnen aus dem Mittelstand
Autor:in:
Sonja Eisele (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1
Price:
US$ 18.99
Mit Guerilla Marketing zum Erfolg? Analyse und Handlungsorientierung für Startups sowie kleine und mittelständische Unternehmen
Autor:in:
Cathi Seeber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 18.99
Corporate Design im Business-to-Business-Bereich
Eine theoretische und praktische Auseinandersetzung am Beispiel der audioone gmbh
Autor:in:
Marko Berndt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 18.99
Eventmarketing als Marketinginstrument der Zukunft
Autor:in:
Pauline Nandlinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 20.99
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