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Die Abgrenzung zwischen Public Relations und Werbung
Autor:in:
Jonas Pfründer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2023 , Grade: 2.0
Price:
US$ 14.99
Abgrenzung der drei Typen öffentlicher Kommunikation: Public Relations, Werbung und Journalismus
Autor:in:
M.A. Kathleen Deutschmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2000 , Grade: 1,3
Price:
US$ 15.99
Abgrenzungsproblematik zwischen Public Relations und Werbung
Unterschiede und Definitionen
Autor:in:
Benny Kuder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2017 , Grade: 2,0
Price:
US$ 5.99
PR und KMU - Social Media als Public Relations-Instrument für Kleine und Mittelständische Unternehmen in Österreich unter besonderer Berücksichtigung der Kleinstunternehmen
Autor:in:
Bernhard Schöps (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2011 , Grade: 2
Price:
US$ 33.99
Kundenbindung im Verlagswesen
Entwicklung von innovativen Kundenbindungsinstrumenten für einen mittelständischen Fachverlag
Autor:in:
Maik Obermueller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,5
Price:
US$ 36.99
Online-Medien in der Öffentlichkeitsarbeit klassischer Musiker. Die Web-Präsenz von Daniel Barenboim
Die digitale Bühne
Autor:in:
Anna Becker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017
Price:
US$ 31.99
Eine empirische Studie zur Wirkung von Native Advertising auf mobilen Geräten
Autor:in:
Kai Kubitzki (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,3
Price:
US$ 36.99
"Media-Mix Above the Line". Über die Bedeutung der Massenmedien für die Werbekommunikation
Autor:in:
Natalia Sorokina (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2007 , Grade: 1,0
Price:
US$ 14.99
Netzfeminismus. Motive, Herangehensweise und Wirksamkeit
Autor:in:
Rümeysa Özcelik (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2021 , Grade: 1,0
Price:
US$ 15.99
Imagekampagnen als Instrument gesellschaftspolitischer Markenkommunikation
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 2,3
Price:
US$ 20.99
Gemeinschaft durch digitale Gleichzeitigkeit. Welche Rolle spielen soziale Nutzungsmotive für Social Live Streaming Services wie Twitch?
Autor:in:
Simon Röhricht (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 1,0
Price:
US$ 14.99
Der Einfluss von Influencer-Marketing auf das Konsumentenverhalten
Autor:in:
Joëlle Armbruster (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2021 , Grade: 1,0
Price:
US$ 14.99
Vergleichende Werbung. Definition, Formen und Wirkungsweise
Autor:in:
Nick Sonnenberg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 1,0
Price:
US$ 17.99
Product Placement als Werbeform in Serien von Streamingdiensten
Werbewirkung von Product Placement
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2020 , Grade: 2,3
Price:
US$ 17.99
Erwerbsmöglichkeiten auf Social Media. Arbeitsumstände des Influencer-Marketings
Autor:in:
Manuel Kreis (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 1.3
Price:
US$ 14.99
Erstellung einer Marktanalyse und eines Marketingplans für ein Premium-Fitnessstudio
Autor:in:
Romina Kraus (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2019 , Grade: 0,8
Price:
US$ 14.99
Wirkungsmechanismen von Emotionen in der Werbung
Wie wirken sich Emotionen in der Werbung auf das Kaufverhalten der Konsumenten aus?
Autor:in:
M. F. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,3
Price:
US$ 20.99
Erstellung einer Marktanalyse und einem Marketingkonzept für ein EMS-Studio
Autor:in:
Ole Vick (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2018 , Grade: 1,6
Price:
US$ 7.99
Ambush-Marketing. Gefahr für Sponsoren oder cleveres Marketing?
Autor:in:
Felix Kaiser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2008 , Grade: 1,3
Price:
US$ 14.99
Digital Branding. Entwicklung einer Online-Kommunikations-Strategie für die Marke Spotify
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 17.99
Live Communication am Beispiel der Marke Adidas. Produkteinführung des neuen Fußballschuhs
Autor:in:
Serafin Sivcak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2017 , Grade: 1,3
Price:
US$ 17.99
Tierische Testimonials in Werbespots. Tiere als Werbeträger zur Beeinflussung der RezipientInnen
Autor:in:
Sophie Marie Scharner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,00
Price:
US$ 17.99
Idealisierte Schönheit in der Werbebranche
Differenzierungsmöglichkeiten am Beispiel von Dove
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2016 , Grade: 2,0
Price:
US$ 14.99
Kommunikationcontrolling in Nonprofit-Organisationen im universitätsmedizinischen Bereich
Erstellung eines Kommunikations-Controlling-Konzeptes für die Charité Universitätsmedizin Berlin
Autor:in:
Catharina Behlmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,3
Price:
US$ 18.99
Pay What You Want. Ein experimenteller Pricing-Ansatz und dessen verhaltenswissenschaftliche Hintergründe
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 17.99
Mit Guerilla Marketing zum Erfolg? Analyse und Handlungsorientierung für Startups sowie kleine und mittelständische Unternehmen
Autor:in:
Cathi Seeber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 1,3
Price:
US$ 18.99
Frame-Verschiebung im Fernsehspot
Ein Einblick hinter die Kulissen der Werbeindustrie
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2014 , Grade: 1,0
Price:
US$ 17.99
Musiksponsoring. Ein trojanisches Pferd der Unternehmenskommunikation?
Autor:in:
Natalia Heller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2009 , Grade: 1,0
Price:
US$ 16.99
Unterschiede bei den Marketingstrategien von Luxus- und Alltagsmarken
Vergleich zwischen zwei Unternehmensprofilen auf Facebook
Autor:in:
Asya Kovatchka (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2016 , Grade: 2
Price:
US$ 22.99
Creativity Templates bei Werbeplakaten, Neuprodukten und innovativen Geschäftsmodellen
Autor:in:
Jakub Müller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 20.99
James Bond als Beispiel für Product Placement als Marketinginstrument
Autor:in:
Benny Kuder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2015 , Grade: 1,0
Price:
US$ 10.99
Customer Relationship Management. Die Grundlagen des CRM
Autor:in:
Christian Werner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Academic Paper , 2009 , Grade: 1,0
Price:
US$ 16.99
Ausgewählte Kriterien und Ziele des Sport-Sponsorings
Autor:in:
Jana Albrecht (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2012 , Grade: 1,7
Price:
US$ 15.99
Mechanismen der Skandalisierung von PR-Kampagnen im Kunstbetrieb
Autor:in:
Bakk. BA Daniel Lippitsch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,0
Price:
US$ 28.99
Die Verwendung olfaktorischer Reize in der Werbung
Autor:in:
Katharina Rempel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Street Art und ihre Verwertung durch die Werbeindustrie
Autor:in:
Anja Schneck (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 1,0
Price:
US$ 17.99
Corporate Social Responsibility
Der Öffentlichkeitsauftritt von Unternehmen im Kontext von CSR
Autor:in:
Jürgen Mayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 , Grade: 1,0
Price:
US$ 21.99
"Produktvorschlag abgelehnt" - Eine empirische Studie zur Wirkung negativer Co-Kreationserlebnisse auf Konsumenten
Autor:in:
Thomas Kerkhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 43.99
Markenkommunikation mit Prominenten
Eine Untersuchung der Eignung und des Werbewirkungserfolgs von Testimonials zur Bildung von Markenpersönlichkeit bei Rezipienten
Autor:in:
Jennifer Hilker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 44.99
Die Klitschkos als Testimonials in der Produktwerbung
Funktions- und Wirkungsanalyse am Beispiel
Autor:in:
Jamie Niederer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2011 , Grade: 2,3
Price:
US$ 0.-
Kultursponsoring im Rhein-Main-Gebiet
Autor:in:
Natalie Koerber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Examination Thesis , 2008 , Grade: 2
Price:
US$ 20.99
Public Relation - Evaluation, Erfolgskontrolle und Wirkungsforschung
Autor:in:
Marina Bayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2007 , Grade: 1,7
Price:
US$ 14.99
Über die Existenz von Gratispublikumszeitschriften
Autor:in:
Franziska Baumheier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 1,0
Price:
US$ 16.99
Kollektive Intelligenz in Alternate Reality Games
Am Beispiel von "The Lost Ring"
Autor:in:
Diana Weschke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2010 , Grade: 2
Price:
US$ 17.99
Cause Related Marketing im rechtlichen Rahmen des UWG - Bedingungen und Konsequenzen
Autor:in:
Marketing Betriebswirtin Stefanie Timm (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Was ist Öffentlichkeitsarbeit?
Erstellung eines Flyer zur Hausarbeit
Autor:in:
Dipl.-Ing. (FH) Silke Bicker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2005 , Grade: 3,0
Price:
US$ 6.99
Product Placement. Grenzen und Möglichkeiten eines innovativen Kommunikationsinstruments aus betriebswirtschaftlicher und rundfunkrechtlicher Sicht
Autor:in:
Dipl.-Wirtschaftsjur.(Fh) Fabian Seitz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Vermarktungsrechte im Social Sponsoring
Autor:in:
Martin Klos (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 2,0
Price:
US$ 33.99
Über die interkulturelle Inkompetenz global aktiver Unternehmen im Bereich Marketing
„Nothing Sucks Like An Electrolux“
Autor:in:
Bernhard Schöps (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 2
Price:
US$ 15.99
Konsumgütermarketing vs. Investitionsgütermarketing
Wesentliche Merkmale und Unterschiede
Autor:in:
Tanja Oexler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,3
Price:
US$ 16.99
Der gezielte Einsatz von Event-Marketing als Instrument der Kommunikationspolitik
Autor:in:
Lisa Bäumer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Intermediate Examination Paper , 2008 , Grade: 2,3
Price:
US$ 15.99
Point-of-Sale-Marketing. Impulsives Kaufverhalten
Autor:in:
Linda Ellersiek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Intermediate Examination Paper , 2008 , Grade: 1,3
Price:
US$ 16.99
Legitimation durch Information - Franz Ronnebergers politikwissenschaftliches- demokratietheoretisches Pluralismuskonzept der PR
Autor:in:
Cathleen Bochmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1
Price:
US$ 0.99
Kommunale Öffentlichkeitsarbeit in der SBZ/DDR von 1945 bis 1989
Inhaltsanalytische Fallstudie am Beispiel Leipzigs
Autor:in:
Cornelia Weinreich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2004 , Grade: 2,1
Price:
US$ 36.99
Interkulturelle Werbung
Strategien und Vorgehensweisen am Beispiel von IKEA
Autor:in:
Master of Arts (Kulturwissenschaften) Sascha Miller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Erlebniswelten für Kunden am Beispiel der VW-Autostadt
Autor:in:
Julia Völker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2003 , Grade: 2,0
Price:
US$ 14.99
Das Phänomen der Öffentlichkeitsarbeit in Kriegszeiten: Die PR-Kampagne der Bundesregierung während des Kosovo-Krieges 1999
Wie verkauft man einen Krieg?
Autor:in:
Camelia Ratiu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2005 , Grade: 1.7
Price:
US$ 17.99
Event-Marketing als innovatives Instrument der Unternehmenskommunikation
Autor:in:
N. Pahl (Author)
,
A. Fritsch (Author)
,
N. Dittmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2004 , Grade: 1,2
Price:
US$ 32.99
Der Einsatz von Instore Medien am Point of Sale
Autor:in:
Christian Möller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Intermediate Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 17.99
Versuch der Analyse der Themenschwerpunkte Public Relations, Werbung, Journalismus - eine schwer trennbare Einheit öffentlicher Kommunikation
Autor:in:
Sandro Knoll (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2000 , Grade: 1,3
Price:
US$ 15.99
Guerilla Marketing. Einzelkämpfer im Dschungel der Werbelandschaft
Autor:in:
Matthias Lindner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2005 , Grade: 2,0
Price:
US$ 17.99
Der Einfluss von Public Relations auf die journalistische Berichterstattung
Autor:in:
Patrick Hacker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2005 , Grade: 1,0
Price:
US$ 17.99
Die Bauer Verlagsgruppe - Unternehmens- und Marketingstrategie
Autor:in:
M.A. Katja Seidel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,7
Price:
US$ 19.99
Messe- und Ausstellungskonzeptionen
Ein kurzer Überblick
Autor:in:
Lars von Hugo (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Script , 2003 , Grade: 1,3 (Prüfung)
Price:
US$ 15.99
Sponsoring aus der Sicht sozialer Organisationen (als Sponsornehmer)
Autor:in:
Livia Krentel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 1,3
Price:
US$ 17.99
Issue Management
Autor:in:
MMag. Philipp Kaufmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 1999 , Grade: Sehr Gut
Price:
US$ 19.99
Das Zeitalter des Influencer-Marketings. Wie wird das Kaufverhalten der Generation Z beeinflusst?
Autor:in:
Nisa Ilbay (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2023 , Grade: 1,95
Price:
US$ 20.99
Einsatz von Celebrity Influencern im Social Media Marketing
Autor:in:
Niklas Ferreira Marques (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2022 , Grade: 1,3
Price:
US$ 17.99
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