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World History - Early and Ancient History
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Computer Science - Software
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History of Europe - Newer History, European Unification
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History of Europe - Modern Times, Absolutism, Industrialization
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Leadership and Human Resources - Generation Y, Generation Z
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Didactics - Politics, Political Education
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History of Germany - 1848, Empire, Imperialism
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Communications - Research, Studies, Enquiries
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Energy Sciences
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Psychology - Media Psychology
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Art - History of Art
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Urban and Regional Planning
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Politics - Environmental Policy
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Law - Criminal process, Criminology, Law Enforcement
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Health - Health system
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Law - Philosophy, History and Sociology of Law
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Gender Studies
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Business economics - Market research
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Didactics for the subject English - Literature, Works
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Law - Public Law / Constitutional Law / Basic Rights
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Computer Science - Miscellaneous
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Mathematics - Applied Mathematics
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Communications - Print Media, Press
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German Studies - Literature of History, Eras
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Politics - Region: Western Europe
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Geography / Earth Science - Geology, Mineralogy, Soil Science
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Didactics - German Studies
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Sport - Theory and Practice
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Law - Media, Multimedia Law, Copyright
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Pedagogy - Theory of Science, Anthropology
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History of Europe - Ages of World Wars
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Computer Sciences - Artificial Intelligence
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Economics - Innovation economics
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Law - Public Law / Administrative Law
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Geography / Earth Science - Regional Geography
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French Studies - Linguistics
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Pedagogy - Family Education
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Politics - Region: Russia
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Design (Industry, Graphics, Fashion)
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Archaeology
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Pedagogy - Art education
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Computer Science - IT-Security
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Sociology - Economy and Industry
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Law - Penology
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Psychology - General
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Business economics - Corporate communication
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Didactics - Earth Science
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Politics - Region: USA
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Russian / Slavic Languages
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Psychology - Intelligence and Learning Psychology
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Leadership and Human Resources - Employer Branding
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Literature - Comparative Literature
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Engineering - Communication Technology
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Politics - Topic: Globalization, Political Economics
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Geography / Earth Science - Miscellaneous
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Health - Sports science
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Geography / Earth Science - Tourism Geography
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Sport - Media and Communication
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History of Germany - Modern History
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Didactics - Biolology
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Biology - Zoology
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Medicine - Other
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Politics - Region: Middle and South America
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Communications - Mass Media
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Politics - Topic: Public International Law and Human Rights
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Law - Public Law / Miscellaneous
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Politics - Topic: International Organisations
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Politics - General and Theories of International Politics
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Engineering - Automotive Engineering
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Politics - Basics and General
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Business economics - Economic and Social History
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Politics - Region: Eastern Europe
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Sport - Sport History
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Economics - Economic Cycle and Growth
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Economy - Theory of Competition, Competition Policy
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Biology - Diseases, Health, Nutrition
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Sociology - Habitation and Urban Sociology
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French Studies - Literature
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Politics - Other International Politics Topics
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Pedagogy - History of Pedagogy
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Technology
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History of Germany - World War I, Weimar Republic
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Economics - Micro-economics
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Theology - Religion (For Pre-University Students)
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Theology - Comparative Religion Studies
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Romance Studies - Italian and Sardinian Studies
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Engineering - General
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Literature - Modern Literature
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Health - Fitness and Health Management
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Law - Civil / Private / Law of Obligation / Property Law
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Pedagogy - Reform Pedagogics
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Economics - Foreign Trade Theory, Trade Policy
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Mathematics - Statistics
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History - America
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Cultural Studies - European Studies
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Engineering - Aerospace Technology
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Communications - Media History
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Philosophy - Philosophy of the 19th Century
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Literature - General
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Computer Science - General
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Communications - Theories, Models, Terms and Definitions
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Orientalism / Sinology - Chinese / China
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Health Sciences - Health Psychology
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Sociology - General and Theoretical Directions
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Geography / Earth Science - Cartography, Geographic Information Sci...
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Sociology - Consumption and Advertising
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Didactics - Chemistry
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Leadership and Human Resources - Occupational burnout and stress at...
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Art - Miscellaneous
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Library Science, Information- / Documentation Science
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Medicine - Pharmacology, Pharmacy
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Biology - Genetics / Gene Technology
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Pedagogy - Higher Education
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Landscape Management
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Biology - Ecology
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Biographies
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Communications - Broadcast and entertainment
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Romance Studies - Latin American Studies
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Cultural Studies - Empiric Cultural Studies
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Psychology - Cognition
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Sociology - Religion
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Politics - Region: South Asia
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Communications - Interpersonal Communication
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Business economics - Review of Business Studies
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Chemistry - Bio-chemistry
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Nursing Science - Geriatric Care
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Cultural Studies - Basics and Definitions
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Politics - Topic: German Foreign Policy
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English Language and Literature Studies - Other
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Sociology - Medicine and Health
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Medicine - Biomedical Engineering
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Transportation Science & Technology
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Health - Physical Therapy / Occupational Therapy
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Sociology - Old Age
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Economy - Transport Economics
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Medicine - Dentistry
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Chemistry - Materials Chemistry
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Health - Digital Health Management
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German Studies - Genres
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Sociology - Methodology and Methods
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Didactics - Computer Science
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Orientalism / Sinology - Arabistic
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Art - Photography and Film
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Sociology - Communication
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Social Work - Child and Youth Welfare
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Chemistry - Organic Chemistry
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Tourism - Hotel Management
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Biology - Botany
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Politics - Topic: International relations
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Didactics - Physics
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Pedagogy - Inclusion
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Politics - History of Political Systems
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English Language and Literature Studies - Culture and Applied Geogr...
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Philosophy - General Essays, Eras
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Engineering - Chemical Engineering
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Economics - Statistics and Methods
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Physics - Other
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Didactics for the subject French - Pedagogy, Literature Studies
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Orientalism / Sinology - Islamic Studies
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History - Asia
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Ethics
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Law - Civil / Private / Family Law / Law of Succession
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Geography / Earth Science - Meteorology, Aeronomy, Climatology
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Engineering - Computer Engineering
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Medicine - Neurology, Psychiatry, Addiction
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Physics - Optics
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Forestry / Forestry Economics
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Engineering - Metal Engineering, Metal Processing, Metal Structure
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Didactics - Spanish
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Chemistry - Analytical Chemistry
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Food Technology
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Orientalism / Sinology - Japanology
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Politics - Region: Southeastern Europe
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Organisation and administration - Public administration
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Law - Data protection
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Art - Painting
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Tourism - Hotel Industry / Catering
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Sociology - War and Peace, Military
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History - Africa
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Rhetoric / Elocution / Oratory
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Philosophy - Philosophy of the 17th and 18th Centuries
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Scandinavian Languages
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Physics - Theoretical Physics
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Engineering - Safety Engineering
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World History - Modern History
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Economics - Industrial Economics
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South Asian Studies, South-Eastern Asian Studies
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Nursing Science - Dementia
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Law - Civil Action / Lawsuit Law
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Biology - Miscellaneous
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Medicine - Hospital Environment, Clinical Medicine
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Mathematics - Miscellaneous
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Business economics - Organization
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Nursing Science - Nursing crisis
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Mathematics - Stochastics
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Psychology - Forensic Psychology and Penal System
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Biology - Human Biology
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Latin philology - Literature
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History - Basics
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Politics - Region: Far East
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Sociology - Knowledge and Information
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Communications - Specialized communication
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Art - Overall Considerations
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Medicine - Surgery, Accident Medicine
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Health Sciences - Health education
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Mathematics - Geometry
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German Studies - Semiotics, Pragmatics, Semantics
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American Studies - Miscellaneous
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Didactics for the subject German - Miscellaneous
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Psychology - Methods
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Health - Gerontology
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Medicine - Internal Medicine
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Physics - Nuclear Physics
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Chemistry - Other
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Theology - Islamic theology
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Chemistry - Physical and Theoretical Chemistry
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Education - Reading Instruction
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Psychology - Diagnostics
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Didactics for the subject German - German as a Second Language
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Computer Science - Theory
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Medicine - Neoplasms, Oncology
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African Studies - Culture and Applied Geography
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Medicine - Alternative Medicine
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Pharmacology
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Health - Children and adolescents
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Pedagogy - Music education
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French Studies - Culture
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Didactics - Social Studies/ Civics
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Education - Educational Tests & Measurements
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Medicine - Therapy
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Didactics for the subject English - Miscellaneous
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Pedagogy - Integration
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Chemistry - Anorganic Chemistry
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Economy - Real estate industry
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Philosophy - Philosophy of the Ancient World
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Psychology - Biological Psychology
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Textile, Print, Crafting
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African Studies - Miscellaneous
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Health Sciences - Health Logistics
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Communications - Methods and Research Logic
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Health - Stress management
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Book Science
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Didactics - E-Learning
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Didactics for the subject German - Grammar, Style, Working Technique
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Psychology - Psychology of Religion
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Didactics - Geography
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Orientalism / Sinology - Miscellaneous
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Materials Science
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Didactics for the subject French - Literature, Works
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Physics - Applied physics
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Literature - Africa
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World History - General and Comparison
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Earth Science / Geography - Geopolitics
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Politics - Methods, Research
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Nature Protection, Landscape Conservation
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Mathematics - Analysis
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Medicine - General
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Philosophy - Philosophy of the present
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Art - Arts Management
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Romance Studies - Interdisciplinary
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Didactics for the subject German - Genres
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Art - Art Theory, General
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English Language and Literature Studies - Comparative Literature
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History of Europe - Europe in the Cold War
(9)
African Studies - Linguistics
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Computer Science - Bioinformatics
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Art - Computer Art / Graphics / Art in Media
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Engineering - System Science
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Medicine - Diagnostics
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Computer Sciences - Computational linguistics
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Computer Sciences - Internet of Things, IOT
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Romance Studies - Comparative Studies
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Art - Sculpture / Plastics
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Nursing Science - Acute care
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Romance Studies - Portuguese Studies
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Engineering - Robotics
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Leadership and Human Resource - War for Talents
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Latin
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Organisation and administration - Public safety and order
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Nursing Science - Adjacent fields
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Communications - Technical Communication
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History of Europe - European Postwar Period
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Nursing Science - Violence in nursing
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Didactics for the subject German - History of Literature, Eras
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Politics - Region: Other States
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Pedagogy - Gifted Education
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Didactics for the subject English - Grammar, Style, Working Technique
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Guidebooks - School, Education, Pedagogy
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Asian studies
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Egyptology
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Chemistry - Food Chemistry
(7)
World History - Antiquity
(7)
Medicine - Radiology, Nuclear Medicine
(7)
Computer Sciences - Cryptocurrency
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Business economics - E-Commerce
(7)
Mathematics - General, Basics
(7)
Biology - Neurobiology
(7)
Mathematics - Algebra
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Business economics - Project Management
(7)
Museum Studies
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Medicine - History
(6)
Art - Installation / Action/Performance Art / Modern Art
(6)
Law - IT law
(6)
Politics - Topic: History of Inernational Relations
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Jewish Studies
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Ergonomics
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Sociology - Basics and General
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Physics - Biophysics
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Physics - Quantum Physics
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Physics - Mechanics
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Computer Science - Games Engineering
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Musicology - Popular music
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Tourism - Event management
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Musicology - Systematic musicology
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Literature - Medieval Literature
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Engineering - Mining Engineering
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Leadership and Human Resources - Coaching
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Health - Persons with disabilities
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Medicine - Epidemiology
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American Studies - Comparative Literature
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Mathematics - Number Theory
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Physics - Astronomy
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Instructor Plans: Gastronomy / Hospitality / Tourism
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Communications - Ethics in the Media
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Instructor Plans: Commercial Professions / Administration
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Pedagogy - Class Preparation General
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Engineering - Geotechnology
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Literature - Romance Literature
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Literature - Latin America
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Guidebooks - Health
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Veterinary medicine
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Nautical Science
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Didactics - Handwork, Textiles
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Chemistry - Macromolecular Chemistry, Polymer Chemistry
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Instructor Plans: Computing / Data Processing / IT / Telecommunication
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Computer Sciences - Industry 4.0
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Chemistry - General
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Physics - Thermodynamics
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Cultural Studies - East European Studies
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Computer Science - SEO, Search Engine Optimization
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Philosophy - Early Modern Philosophy (approx. 1350-1600)
(4)
Medicine - Pathology
(4)
Biology - Behaviour
(4)
Sport - Sports Equipment and Supplies
(4)
Medicine - Human Genetics
(4)
Nursing Science - Palliative Care
(4)
Guidebooks - Sports and Fitness
(4)
Didactics for the subject English - History of Literature, Eras
(4)
Didactics for the subject English - Applied Geography
(4)
Guidebooks - Self-help and Psychology
(4)
Engineering - Plastics
(4)
Earth Science / Geography - Palaeo-Ontology
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Instructor Plans: Pedagogy / Education / Consultation
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Cultural Studies - North African Studies
(4)
Instructor Plans: Agriculture / Forestry / Gardening
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Literature - Slavic Literature
(4)
Medicine - Pediatrics
(4)
Art - Visual artists
(4)
African Studies - Literature
(4)
Physics - Experimental Physics
(4)
Didactics - Reading
(4)
Medicine - Orthopedy
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Physics - General
(4)
Musicology - Contemporary music
(4)
Engineering - Naval Engineering, Ocean Engineering
(4)
Cultural Studies - GLBT / LGBTIQ
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Politics - International Politics and Country Analyses
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Astronomy
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Medicine - Anatomy, Physiology, Cytology
(3)
Art - Graphics / Illustration / Print
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Biology - Cytology
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Didactics for the subject French - Applied Geography
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Philosophy - Philosophy Beyond Occidental Tradition
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French Studies - Miscellaneous
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Indology
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Economics - History
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Learning materials - Mathematics
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Biology - Evolution
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Didactics for the subject French - Miscellaneous
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Physics - Electrodynamics
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Medicine - Social medicine, Industrial / Occupational Medicine
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Latin philology - Medivial and Modern Latin
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Instructor Plans: Transportation Professions / Air Transportation /...
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Romance Studies - Miscellaneous
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Art - Visual arts general, stylistics
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Physics - Technical Physics
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African Studies - African diaspora
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Musicology - Historical musicology
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Didactics - Italian
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Literature - Asia
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Didactics - Spanish Studies
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Environmental Sciences - Climate and environmental protection
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History of Europe - Colonialism
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Didactics for the subject French - Grammar, Style, Working Technique
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Health - Mental Health
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Didactics - Art
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Health - Health Sciences
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Environmental Sciences - Sustainability
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Political Science
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Presentations, Models, Tutorials, Instructions
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Audio Engineering
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Didactics - Latin
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Psychology - Animal Psychology
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Dutch (Literature, Culture and Language)
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Travel Guidebooks - Travel Guides
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Art - German art
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Veterinary Medicine - Equine Sciences / Horse Sciences
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Health Sciences - History
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Biology - Parasitology
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Greek Studies - Literature
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Geography / Earth Science - Oceanography
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Biology - Developmental Biology
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Greek / Old Greek
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Cancel Culture auf Twitter. Eine qualitative Inhaltsanalyse des digitalen Aktivismus anhand von #KonsequenzenFürLuke
Autor:in:
Kristina Heinrich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2024 , Grade: 1,0
Price:
US$ 42.99
Die sozialen Netzwerke Facebook und Instagram. Nutzung und Risiken für die Generation Y
Autor:in:
Pascal Schiep (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 1,3
Price:
US$ 41.99
Werbung mit Sport Testimonials. Glaubwürdigkeit von Sportlern, wenn sie als Werbegesicht einer Marke auftreten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2020 , Grade: 1,3
Price:
US$ 42.99
Public Service Advertising of the Health Care Service Sector in Tripura, India
Autor:in:
Dhananjoy Datta (Author)
,
Sudhakar Patra (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2020 , Grade: Passed
Price:
US$ 43.99
Grenzen und Möglichkeiten von Social-Media-Strategien. Instagram als Mittel lokaler Marktkommunikation
Autor:in:
Katharina Tiefenthäler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2022 , Grade: 1,3
Price:
US$ 43.99
An investigation of the effectiveness of social media marketing on the marketing performance of Selected Higher Education Institutions in Zambia
Autor:in:
Dr. Francis Mukosa (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2022 , Grade: Pass
Price:
US$ 43.99
Petfluencer im Social-Media-Bereich. Einsatzmöglichkeiten von Haustieren als Influencer am Beispiel ausgewählter Profile auf Instagram
Autor:in:
Sarah Glasemann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2022 , Grade: 2,3
Price:
US$ 43.99
Mediale Vorbilder in sozialen Netzwerken. Inwiefern sind Influencer auf Instagram Vorbilder für Jugendliche?
Autor:in:
Larissa Bleckmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 2,3
Price:
US$ 42.99
Corporate Social Responsibility. The Public Image of Companies in the Context of CSR
Autor:in:
Jürgen Mayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 , Grade: 1.0
Price:
US$ 42.99
Wirkung der crossmedialen Kommunikation im Bereich des Naturschutzes bei Kindern mit Hilfe von Zootieren als Botschafter
Autor:in:
Marlies Thieme (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2018 , Grade: 2,0
Price:
US$ 40.99
Impacts of Virtual Reality on the Psychology of Users and its Implementation in Brand Communication. VR as the Future of Advertising?
Autor:in:
Kaan Saracoglu (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2021 , Grade: 1,0
Price:
US$ 41.99
Online-Medien in der Kommunikation zwischen Kommunen und Bürgern. Potenziale und Herausforderungen
Autor:in:
Monika Graber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1
Price:
US$ 41.99
Corporate Influencer. Das Potential von Unternehmensbotschaftern für das Employer Branding
Autor:in:
Svea Malin Rix (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,7
Price:
US$ 41.99
Unternehmenskommunikation über Social Media. Motive, einem Unternehmen auf Instagram zu folgen
Quantitative Analyse
Autor:in:
Jana Rother (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Study , 2018 , Grade: 1,0
Price:
US$ 41.99
Wirksamkeit von Kundenbindungsmaßnahmen bei jungen Eltern im Baby- und Kleinkindermarkt
Autor:in:
Vanessa Buchenau (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,3
Price:
US$ 41.99
Manipulation der Generation Z in ihren Kaufentscheidungen durch Influencer
Eine qualitative Studie zum Kaufentscheidungsprozess, der Strategie zur Beeinflussung und Vermeidung von Manipulation
Autor:in:
Julia Gröbl-Püttmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2020 , Grade: 1,7
Price:
US$ 45.99
Service Guarantee prospect in signalling Service Quality towards Customer Loyalty
Autor:in:
Pradeep Paraman (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2020
Price:
US$ 41.99
Instagram als Erfolgsfaktor für Luxusunternehmen. Social-Media-Marketing eines High-Fashion-Unternehmens
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2019 , Grade: 1,3
Price:
US$ 41.99
Entwicklung eines Marketingkonzepts für einen Coworking Space im ländlichen Raum
Untersucht anhand der Stadt Luckenwalde in Brandenburg
Autor:in:
Jana-Christina Göttsche (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1,0
Price:
US$ 41.99
A study on buyer behavior on two wheelers in selected districts of Andhra Pradesh
Autor:in:
Dr. Vinodhini Yallagandala (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2010 , Grade: 15
Price:
US$ 41.99
Internationalisation and the Marketing of Higher Education. Australian Universities Best Practices
Autor:in:
Michelangelo Balicco (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Professorial Dissertation , 2019 , Grade: 10
Price:
US$ 41.99
The Credibility of influencer marketing and mandatory labelling.The legal situation in Germany and its influence on acceptance and consumer behaviour
Autor:in:
Laura Larissa Klempt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2019 , Grade: 1.0
Price:
US$ 41.99
Kultur als Differenzmerkmal für Geschlechterrollen in Kinderwerbung
Deutsche und russische Werbespots im Vergleich
Autor:in:
Darja Maibach (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2018 , Grade: 1,0
Price:
US$ 41.99
When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising
Autor:in:
PhD Bengü Basbug (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2018 , Grade: cum laude
Price:
US$ 41.99
Instagram als Marketinginstrument für Start-ups. Funktionen, Zielgruppen und Erfolgsmessung
Autor:in:
Robert Neubauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2019
Price:
US$ 41.99
Influencer Marketing auf YouTube
Eine Studie zur Ermittlung der Akzeptanz von Produktplatzierungen mit abgeleiteten Handlungsempfehlungen für die Branche
Autor:in:
Olga Nohles (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,8
Price:
US$ 45.99
Konzeptionelle Produktentwicklung und -vermarktung im regionalen Raum unter Anwendung und Analyse digitaler und analoger Guerilla-Marketing-Strategien
Autor:in:
Max Jens (Author)
,
Katharina Schmidt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
Influencer Marketing. Entwicklung und kritische Evaluation eines Performance-Measurement-Systems unter Einsatz einer Balanced Scorecard am Beispiel der Social Media Plattform Instagram
Autor:in:
Torben Seib (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,7
Price:
US$ 45.99
Propuesta de un Plan de Mercadeo Relacional Basado en Calidad de Servicio
Caso de estudio: Empresa de distribución y venta de pinturas
Autor:in:
Carlos Wilfredo Alayon Parra (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2017
Price:
US$ 41.99
Virtual Reality. Die neue Dimension des E-Commerce und Zukunft des Handels
Autor:in:
Hans Wilmot (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,0
Price:
US$ 47.99
Bedeutung und Einsatz von Pinterest für soziale Organisationen
Autor:in:
Master of Arts Benjamin Hagenmüller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2015 , Grade: 1,3
Price:
US$ 41.99
Visuelle Unternehmenskommunikation. Der Einfluss von Videos auf Wissensstrukturen in Unternehmen
Autor:in:
Anna-Christin Buck (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2017 , Grade: 1,3
Price:
US$ 41.99
Cautivando a la Audiencia. El Product Placement y la Imagen de Marca
Caso marca Apple
Autor:in:
Nicolás Calfucura (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Intermediate Diploma Thesis , 2011 , Grade: 7.0 (escala de 1.0 a 7.0)
Price:
US$ 41.99
Social media utilisation as relationship building component in the Public Relations (PR) strategy of nonprofit organisations (NGOs)
An example of an international NGO 'Mercy Corps'
Autor:in:
Maria M. (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 2,0
Price:
US$ 43.99
Lächelst du noch oder lachst du schon?
Die Wirkung unterschiedlicher Humortypen in der deutschsprachigen Fernsehwerbung
Autor:in:
Danielle Sprengnagel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2016 , Grade: 1,0
Price:
US$ 42.99
Building Bridges: Analyse vergangener und Konzeption künftiger Social TV Kampagnen
Der Eurovision Song Contests unter Einbeziehung der LGBT-Community
Autor:in:
Christian Berg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2015 , Grade: 1,0
Price:
US$ 42.99
Factores explicativos del consumo de cine en sala
Autor:in:
Dr. David Rodgríguez-Rabadán Benito (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2014 , Grade: Sobresaliente
Price:
US$ 42.99
Bedeutung von Brand Communities für die (Online-) Markenführung. Der Nutzen von Facebook Fan Pages
Autor:in:
Thomas Braun (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 42.99
Die Qualität der Beratung durch junge oder ältere Verkäuferinnen beim Kauf von Damenunterwäsche
Auswirkungen des Similar-to-me-Effektes auf die Kundenzufriedenheit und die Kaufabsicht
Autor:in:
Marta Agnieszka Drelichowski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Doctoral Thesis / Dissertation , 2010 , Grade: 2
Price:
US$ 42.99
Ausgewählte Einflussfaktoren auf die Kaufentscheidung von Endverbrauchern bei Bio-, Fairtrade- und regionalen Lebensmitteln
Autor:in:
Sabrina Etzroth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,5
Price:
US$ 41.99
Markendisidentifikation. Warum Menschen bestimmte Marken ablehnen
Eine Means-End-Chain Analyse der DB AG, Kik und E.ON
Autor:in:
Martin Seidensticker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 2,3
Price:
US$ 41.99
Online Second-Hand Shopping. Threat or Opportunity for Branded Products?
Autor:in:
Daria Brake (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 41.99
Solidarität im Social Web? Eine Untersuchung zu der Bedeutung jüngster cybersozialer Bewegungen in Bangladesch
Autor:in:
Christina Büns (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 41.99
Corporate Weblog. Ein Instrument der Unternehmenskommunikation
Autor:in:
Lisett Enge (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2014 , Grade: 1,3
Price:
US$ 41.99
QR-Code-Marketing im Kulturbetrieb
Autor:in:
B.A., stud. M.A. Laura Geissler (Author)
,
Lisa Lietz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 2,0
Price:
US$ 41.99
Arbeitgeberreputation durch Word of mouth-Kommunikation in Online Social Networks.
Eine empirische Analyse motivationaler Einflussfaktoren.
Autor:in:
Julia Klapczynski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 , Grade: 1,1
Price:
US$ 41.99
Customer Experienced Management & Unternehmenskommunikation auf Musikfestivals
Eine quantitative Online-Befragung der AusstellerbesucherInnen am "Woodstock der Blasmusik"-Festival 2013
Autor:in:
Tanja Anzengruber (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2013 , Grade: 1,7
Price:
US$ 44.99
Aufbau einer Marke für musikalische Nachwuchstalente
Entwicklung eines Modells
Autor:in:
Marc-Oliver Walz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2012 , Grade: 2,0
Price:
US$ 44.99
Nation Branding Practices in Latin America
A Diagnosis of Brazil, Chile and Colombia
Autor:in:
Eva Niesing (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2013 , Grade: 1,1
Price:
US$ 41.99
Eine empirische Untersuchung der Wirkung von Crowdsourcing als kommunikative Marketing-Maßnahme
Autor:in:
Michèle Engel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 41.99
Ambiguisierung als Sprachspiel in der deutschen Werbung der Gegenwart
Untersuchung anhand aktueller Werbeanzeigen und Werbespots
Autor:in:
Alexander Gehringer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2006 , Grade: 1,7
Price:
US$ 48.99
"Produktvorschlag abgelehnt" - Eine empirische Studie zur Wirkung negativer Co-Kreationserlebnisse auf Konsumenten
Autor:in:
Thomas Kerkhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 43.99
Markenkommunikation mit Prominenten
Eine Untersuchung der Eignung und des Werbewirkungserfolgs von Testimonials zur Bildung von Markenpersönlichkeit bei Rezipienten
Autor:in:
Jennifer Hilker (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 44.99
Von Kultur zu Kult: Merchandising als Beitrag zur emotionalen Kundenbindung in österreichischen Kulturinstitutionen
Autor:in:
Mag. (FH) Monika Hofer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1
Price:
US$ 41.99
Create-ing Business
Understanding Professional Tension in an Advertising Agency
Autor:in:
Saumya Pant (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2008 , Grade: 1.7
Price:
US$ 41.99
Die Wirkungsebenen von Product Placement
Eine empirische Untersuchung des Kinofilms „Sex and the City 2“
Autor:in:
Carolin Vix (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2011 , Grade: 2,3
Price:
US$ 42.99
Schönheit als Karrierekapital
Das weibliche Schönheitsideal der Karrierefrau in den Medien
Autor:in:
MMag. Catrin Neumayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 42.99
SVEA-reklam: "Du gamla, du fria...". Schwedische Werbung in Deutschland
Autor:in:
M.A. Nadine Knurr (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2007 , Grade: 2,1
Price:
US$ 43.99
Markenpsychologische Reflexion am Beispiel des VW Beetle
Der Konsument als integraler Bestandteil im Produktentwicklungsprozess
Autor:in:
Anna Nauen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 42.99
Krisenkommunikation 2.0. Dark Site, Twitter oder Facebook
Welche Möglichkeiten der Onlinekommunikation werden von Unternehmen in Krisen genutzt?
Autor:in:
Janine Pentzold (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2010 , Grade: 1,3
Price:
US$ 44.99
Werbung als Dissonanzauslöser - Die Wirkung von Social Advertising und der Umgang des Rezipienten mit Einstellungsirritationen
Autor:in:
Sabrina Schöberl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2008 , Grade: 2
Price:
US$ 42.99
24/7 – Die Welt auf Knopfdruck
Einfluss neuer Medien im gesellschaftlichen Alltag und Folgen für das Kaufverhalten der Generation Y
Autor:in:
Stanislav Bugaev (Author)
,
Olga Reimgen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1.0
Price:
US$ 41.99
Standardisierung vs. Differenzierung als zentrales Entscheidungsproblem bei interkultureller Werbung, dargestellt am Beispiel von Deutschland und Mexiko
Autor:in:
Bettina Rossmeisl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 41.99
Entwicklung eines Empfehlungsmodells zur Optimierung von Markenarchitekturen bei Markierungsentscheidungen
Autor:in:
Andreas Gassmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 1,2
Price:
US$ 41.99
Kommunikation mit Senioren
Anforderungen an die Ansprache älterer Menschen am Beispiel einer Werbeanzeige für das Betreute Wohnen
Autor:in:
Susann Störl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 42.99
Die Marke intern leben
Ein kommunikationswissenschaftlicher Beitrag zur Umsetzung von Internal Branding. Illustriert am Fallbeispiel der Österreich Werbung
Autor:in:
Elisabeth Schwab (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: Sehr gut
Price:
US$ 42.99
Viral Marketing - Epidemien im Internet
Theorie & Praxis - Virale Kampagnen für Startup-Unternehmen
Autor:in:
Robert König (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1
Price:
US$ 41.99
Plakatkampagne für Männer, die Sex haben mit Männern (MSM)
Autor:in:
Sybille Imesch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Swiss Diploma Thesis , 2005 , Grade: 5,7 (insigni cum laude)
Price:
US$ 41.99
Ansätze zur Verbesserung der Kommunikation zwischen Nonprofit-Organisationen und Förderstiftungen
Autor:in:
Thomas Deutsch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010
Price:
US$ 42.99
Die Beziehung zwischen Öffentlichkeitsarbeit und Journalismus
Eine Fallstudie (Input-Output-Analyse) am Beispiel amnesty international
Autor:in:
MA Julia Marg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2007 , Grade: 2,0
Price:
US$ 42.99
Produktinszenierung in Online-Shops
Entwicklung des Fit-Effect-Impact-Entscheidungstools zum Einsatz von Produktinszenierungen in Online-Shops auf Grundlage von explorativen Wirkungsforschungen
Autor:in:
Friedrun Grupp (Author)
,
Harald Eichsteller (Series editor)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
Der Beitrag lokaler Kinowerbung zur lokalen Werbekommunikation im Sinne des Media-Mix
Autor:in:
Tim Wohlleben (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,7
Price:
US$ 41.99
Die Inszenierung von Berg und Gebirge in der audiovisuellen Werbung
Ein Extremraum der Natur und die polymorphen Strategien seiner medialen Inszenierung
Autor:in:
M.A. Nina Kolmorgen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 41.99
Erfolgsfaktor "Kundenzeitschrift"
Theoretische Betrachtungen zum Wertbeitrag von PR in der Kundenkommunikation und eine explorative Untersuchung des Erfolgs der Kundenzeitschrift "WIR gemeinsam"
Autor:in:
Susanne Hein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2005 , Grade: 2,3
Price:
US$ 41.99
Digital TV - Die Markteintrittschance für neue Sender?
Eine strategische Analyse des Fernsehens am Beispiel des deutschen Musikfernsehens
Autor:in:
Gerhard Fischer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,1
Price:
US$ 41.99
Advergaming für Kinder
Eine empirische Studie über die Wahrnehmung und Akzeptanz von Werbespielen durch Kinder
Autor:in:
Mag. Vera Rainer (Author)
,
Claudia Maier (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1
Price:
US$ 41.99
Das öffentliche Bild des Shell-Konzerns in der deutschen Presseberichterstattung
Eine zeitreihenanalytische Untersuchung der Jahre 1995 bis 2000
Autor:in:
Andree Blumhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2002 , Grade: 1,1
Price:
US$ 41.99
Behavioral Targeting. Identifizierung verhaltensorientierter Zielgruppen im Rahmen der Online-Werbung
Autor:in:
Gisela Kopp (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 41.99
Nachhaltige Produktwahrnehmung als Folge von Eventkommunikation am Beispiel der NIVEA DNAge Roadshow
Autor:in:
Kerstin Lenhard (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1
Price:
US$ 44.99
Crossmediale Mehrwertkommunikation als Wertschöpfungsfaktor in der Tourismusbranche
Mit empirischer Studie über die Kommunikation von internationalen Fremdenverkehrsämtern in Deutschland
Autor:in:
Steffi Schlüter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 44.99
Öffentlichkeitsarbeit in Randsportarten. Das Beispiel Ringkampfsport.
Autor:in:
Benedict Rehbein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2006 , Grade: 2,7
Price:
US$ 44.99
Die Wirkung von Symbolen beim Schaffen von Awareness am Beispiel des Börsengangs der Deutschen Postbank AG
Autor:in:
M. A. Anja Gruber-Wiedemann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2005 , Grade: 2,0
Price:
US$ 43.99
PM 2006 - Die Journalistenumfrage über die Verwendung von und Erwartungen an Pressemitteilungen
Autor:in:
Christian Menkhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2005
Price:
US$ 43.99
Praktisches Kundenbindungsmanagement
Am Beispiel der Karlsruher Messe und Kongress GmbH
Autor:in:
Dipl.-Betriebswirtin Nadine Weber (Author)
,
Sandra Otto (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 44.99
Die Erlebnisgesellschaft und Ihr Erlebniskonsum - ein langfristiger Trend?
Autor:in:
Nicole Münch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 45.99
Modelle des Glücks: Eine vergleichende Analyse bestimmender Diskurse in Werbung und Fernsehserien
Autor:in:
Doris Ruckenstuhl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2004 , Grade: Sehr gut
Price:
US$ 44.99
Gesellschaftsorientierte Marktkommunikation - Gesellschaftspolitische Notwendigkeit oder Widerspruch in sich
Unter besonderer Berücksichtigung konsumorientierter und konsumkritischer Ansätze
Autor:in:
Mag. Andrea Zehetbauer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2003 , Grade: 1
Price:
US$ 44.99
Krisen- Public Relations im Event- und Messe-Marketing
Autor:in:
Kerstin Weyler (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: sehr gut
Price:
US$ 44.99
Optimierung von Medienpromotion für Indie-Labels in der Popmusikindustrie durch Entwicklung einer europäischen Promotionagentur
Autor:in:
Denise Newsham (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 44.99
Das Image vom Schweizer Wein. Die Kommunikationsarbeiten der Schweizer Weinwirtschaft für den Inlandmarkt
Autor:in:
Alec Wohlgroth (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Swiss Diploma Thesis , 2004 , Grade: 5.5 (1,5)
Price:
US$ 43.99
Die Führungskraft als Kommunikator. Erfolgsfaktor Interne Kommunikation in Klein- und Mittelbetrieben Kärntens
Autor:in:
Astrid Fallosch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: Sehr gut
Price:
US$ 44.99
Werbung in Deutschland und Japan. Kulturelle Spezifika und Differenzen
Autor:in:
Susanne Schumacher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2004 , Grade: 1,65
Price:
US$ 44.99
„Catch me if you can!“: Die Bedeutung Jugendlicher als Zielmarkt für die Wirtschaft und Handlungsoptionen für eine werbliche Ansprache
Autor:in:
Grit Mehnert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2004 , Grade: 1
Price:
US$ 43.99
Imagery-Werbung. Semiotische Analyse von Werbeprints
Autor:in:
Charlotte Hager (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 1999 , Grade: 1,0
Price:
US$ 44.99
Public Relations bei Markteinführungen
Autor:in:
Robert Ingo Maurer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2003 , Grade: sehr gut
Price:
US$ 43.99
Future Brands - Markenführung in einer vernetzten Welt
Autor:in:
Martin Taller (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 44.99
PR-Konzeption für eine Westernstadt am Beispiel von Poley City
Autor:in:
Antje Visser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2002 , Grade: 1,8
Price:
US$ 43.99
Absatzfördernde Kommunikationsinstrumente bei Wohnimmobilien
Autor:in:
MMag. Philipp Kaufmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2000 , Grade: Sehr Gut
Price:
US$ 43.99
Einfluss der Kultur auf die Wahrnehmung internationaler Fernsehwerbespots
Autor:in:
M.A. Sandra Ponschab (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 1998 , Grade: 1,3
Price:
US$ 44.99
Humor in der Werbung. Formen, Techniken, Einsatz und Wirksamkeit
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2023 , Grade: 96 aus 100
Price:
US$ 39.99
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