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History of Germany - World War I, Weimar Republic
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Sport - Sport Sociology
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Didactics for the subject German - Miscellaneous
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Economics - International Economic Relations
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Art - Photography and Film
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Politics - Topic: Globalization, Political Economics
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Politics - Region: USA
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Business economics - Market research
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Health - Fitness and Health Management
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Sociology - Basics and General
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Orientalism / Sinology - Islamic Studies
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Computer Science - Software
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Cultural Studies - Basics and Definitions
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Politics - Region: Africa
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Politics - Topic: International Organisations
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Sport - Theory and Practice
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Computer Science - Internet, New Technologies
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Communications - Media History
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Psychology - Media Psychology
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Didactics - Spanish
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Law - Public Law / Administrative Law
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Philosophy - General Essays, Eras
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Communications - Mass Media
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Environmental Sciences
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Electrotechnology
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Law - Civil / Private / Law of Obligation / Property Law
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Art - Painting
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Pedagogy - Family Education
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Geography / Earth Science - Regional Geography
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Instructor Plans: Craft / Production / Trade - Metal and Plastic Pr...
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Geography / Earth Science - Miscellaneous
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Literature - Modern Literature
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Philosophy - Philosophy of the present
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Design (Industry, Graphics, Fashion)
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Latin philology - Literature
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Psychology - Intelligence and Learning Psychology
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Sociology - Habitation and Urban Sociology
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Didactics for the subject French - Literature, Works
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Politics - Region: Middle and South America
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German Studies - Semiotics, Pragmatics, Semantics
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Cultural Studies - European Studies
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Economics - Case Scenarios
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Business economics - Corporate communication
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German Studies - Genres
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Sociology - Communication
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Book Science
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Biographies
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Computer Sciences - Artificial Intelligence
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Didactics for the subject German - History of Literature, Eras
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Leadership and Human Resources - Generation Y, Generation Z
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Sociology - Religion
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Latin
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Biology - Diseases, Health, Nutrition
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Didactics - Earth Science
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Sociology - Consumption and Advertising
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Politics - Region: Eastern Europe
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Politics - Topic: Development Politics
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Communications - Research, Studies, Enquiries
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Rhetoric / Elocution / Oratory
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Interpreting / Translating
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Psychology - Methods
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Health - Sports science
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Energy Sciences
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Psychology - Diagnostics
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Theology - Islamic theology
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Business economics - Customer Relationship Management, CRM
(124)
Economics - Innovation economics
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Computer Science - IT-Security
(119)
Law - Comparative Legal Systems, Comparative Law
(118)
Didactics for the subject German - German as a Second Language
(117)
Computer Science - Miscellaneous
(115)
Social Work - Child and Youth Welfare
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Didactics for the subject German - Discussion and Essays
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Didactics - Biolology
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Organisation and administration - Public administration
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Engineering - Power Engineering
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Art - Miscellaneous
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Business economics - Industrial Management
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History - Asia
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Economics - Micro-economics
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Leadership and Human Resources - Employer Branding
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Orientalism / Sinology - Japanology
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Business economics - Revision, Auditing
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Politics - History of Political Systems
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Leadership and Human Resources - Occupational burnout and stress at...
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Instructor Plans: Gastronomy / Hospitality / Tourism
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Politics - Topic: International relations
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Orientalism / Sinology - Chinese / China
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Economics - Statistics and Methods
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Art - Art Theory, General
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Medicine - Other
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Pedagogy - Reform Pedagogics
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Politics - Methods, Research
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World History - General and Comparison
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Communications - Interpersonal Communication
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Sociology - War and Peace, Military
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Urban and Regional Planning
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Psychology - Cognition
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Computer Science - General
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Geography / Earth Science - Geology, Mineralogy, Soil Science
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Didactics for the subject French - Pedagogy, Literature Studies
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History - Africa
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Economics - Economic Cycle and Growth
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Mathematics - Statistics
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Politics - Topic: German Foreign Policy
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Communications - Print Media, Press
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Didactics for the subject English - Literature, Works
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Geography / Earth Science - Meteorology, Aeronomy, Climatology
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Didactics - Geography
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English Language and Literature Studies - Linguistics
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Instructor Plans: Craft / Production / Trade - Electronics Engineering
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Communications - Broadcast and entertainment
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Law - Data protection
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Sport - Sport History
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Engineering - Automotive Engineering
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Pedagogy - Higher Education
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American Studies - Literature
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Cultural Studies - Empiric Cultural Studies
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Scandinavian Languages
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Sport - Media and Communication
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Communications - Ethics in the Media
(82)
Communications - Methods and Research Logic
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American Studies - Culture and Applied Geography
(81)
Romance Studies - Latin American Studies
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Psychology - Biological Psychology
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Economics - Foreign Trade Theory, Trade Policy
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Education - Reading Instruction
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History of Europe - Europe in the Cold War
(78)
Nursing Science - Geriatric Care
(77)
Computer Science - Programming
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Business economics - Organization
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Communications - Specialized communication
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Politics - Region: South Asia
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History of Europe - European Postwar Period
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Pedagogy - Class Preparation General
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Health - Physical Therapy / Occupational Therapy
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Sociology - Old Age
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Agrarian Studies
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Biology - Zoology
(72)
Nursing Science - Dementia
(72)
Mathematics - Miscellaneous
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Engineering - Naval Engineering, Ocean Engineering
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Instructor Plans: Craft / Production / Trade - Motor Mechanic
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Law - Civil / Private / Family Law / Law of Succession
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Latin philology - Medivial and Modern Latin
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Sociology - Knowledge and Information
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Mathematics - Applied Mathematics
(69)
Didactics - Chemistry
(69)
Geography / Earth Science - Tourism Geography
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Didactics for the subject German - Genres
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Health - Digital Health Management
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Economy - Theory of Competition, Competition Policy
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Politics - Region: Far East
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French Studies - Culture
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Politics - Region: Other States
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Transportation Science & Technology
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Health - Children and adolescents
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Philosophy - Early Modern Philosophy (approx. 1350-1600)
(63)
Earth Science / Geography - Geopolitics
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Orientalism / Sinology - Arabistic
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Business economics - Project Management
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Biology - Miscellaneous
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Literature - Slavic Literature
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Health - Stress management
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Health Sciences - Health education
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Earth Science / Geography - General, Basics
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Technology
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Health - Gerontology
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Literature - Medieval Literature
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Politics - Region: Southeastern Europe
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Philosophy - Philosophy of the Middle Ages (approx. 500-1350)
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Art - Sculpture / Plastics
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Pedagogy - Integration
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Medicine - Neurology, Psychiatry, Addiction
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Physics - Other
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Art - Overall Considerations
(54)
Computer Science - Technical Computer Science
(53)
Economics - Industrial Economics
(53)
Instructor Plans: Occupational Fields, general
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Musicology - Historical musicology
(53)
Biology - Ecology
(51)
Asian studies
(51)
Geography / Earth Science - Cartography, Geographic Information Sci...
(50)
South Asian Studies, South-Eastern Asian Studies
(49)
Art - Installation / Action/Performance Art / Modern Art
(49)
Chemistry - Organic Chemistry
(47)
Biology - Genetics / Gene Technology
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Travel report
(47)
Pedagogy - Music education
(47)
Instructor Plans: Craft / Production / Trade - Other
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Medicine - Dentistry
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Mathematics - Geometry
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Instructor Plans: Health / Medicine / Sports / Social Topics
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Tourism - Hotel Management
(44)
Biology - Neurobiology
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Economy - Transport Economics
(44)
Biology - Human Biology
(43)
Mathematics - Stochastics
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Chemistry - Other
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Jewish Studies
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Computer Sciences - Industry 4.0
(43)
Pedagogy - Gifted Education
(43)
Didactics - Ethics
(43)
Didactics - Physics
(42)
Education - Educational Tests & Measurements
(42)
Biology - Botany
(41)
Economics - History
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Medicine - Hospital Environment, Clinical Medicine
(41)
Psychology - Forensic Psychology and Penal System
(41)
Chemistry - Bio-chemistry
(40)
English Language and Literature Studies - Culture and Applied Geogr...
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Biology - Micro- and Molecular Biology
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Medicine - Therapy
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Literature - Romance Literature
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Art - Visual artists
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Engineering - General
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Library Science, Information- / Documentation Science
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Engineering - Metal Engineering, Metal Processing, Metal Structure
(37)
Egyptology
(37)
Business economics - E-Commerce
(37)
Medicine - Biomedical Engineering
(36)
Medicine - History
(36)
Physics - Nuclear Physics
(36)
Physics - Applied physics
(36)
Nursing Science - Nursing crisis
(36)
Computer Sciences - Cryptocurrency
(36)
Didactics - Computer Science
(35)
Museum Studies
(35)
Chemistry - Physical and Theoretical Chemistry
(35)
Ergonomics
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Instructor Plans: Pedagogy / Education / Consultation
(35)
Medicine - Alternative Medicine
(34)
Landscape Management
(34)
Earth Science / Geography - Palaeo-Ontology
(34)
Physics - Mechanics
(34)
Leadership and Human Resources - Coaching
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Art - Computer Art / Graphics / Art in Media
(33)
Engineering - Aerospace Technology
(33)
Instructor Plans: Transportation Professions / Air Transportation /...
(33)
Physics - Astronomy
(33)
Tourism - Hotel Industry / Catering
(33)
Health Sciences - Health Logistics
(33)
Medicine - Pharmacology, Pharmacy
(32)
Medicine - General
(32)
Romance Studies - Portuguese Studies
(32)
History - Europe
(32)
Didactics for the subject English - Miscellaneous
(31)
Chemistry - General
(31)
Musicology - Contemporary music
(31)
Didactics - Art
(31)
Law - Civil Action / Lawsuit Law
(30)
Food Technology
(30)
Literature - Scandinavia and Iceland
(30)
Didactics - Spanish Studies
(30)
Business economics - Review of Business Studies
(30)
Politics - Topic: History of Inernational Relations
(29)
Mathematics - General, Basics
(29)
Political Science - Universal basic income
(29)
Instructor Plans: Computing / Data Processing / IT / Telecommunication
(28)
Mathematics - Analysis
(28)
Chemistry - Analytical Chemistry
(28)
Nursing Science - Acute care
(28)
Chemistry - Materials Chemistry
(28)
Medicine - Social medicine, Industrial / Occupational Medicine
(28)
Organisation and administration - Public safety and order
(28)
Politics - Topic: Social Policy
(28)
Romance Studies - Comparative Studies
(27)
Guidebooks - Nutrition, Food, Drinking
(27)
Cultural Studies - East European Studies
(27)
Didactics - Latin
(27)
Art - Iconography, motives, symbols
(27)
Economy - Real estate industry
(27)
Physics - General
(26)
Literature - Latin America
(26)
Art - Visual arts general, stylistics
(26)
Leadership and Human Resource - War for Talents
(26)
Computer Science - SEO, Search Engine Optimization
(26)
Environmental Sciences - Sustainability
(26)
Computer Science - Theory
(25)
Orientalism / Sinology - Miscellaneous
(25)
Engineering - Safety Engineering
(25)
Didactics for the subject French - Applied Geography
(25)
Romance Studies - Miscellaneous
(25)
Medicine - Surgery, Accident Medicine
(25)
Didactics for the subject English - Applied Geography
(25)
Instructor Plans: Natural Sciences and Technology
(25)
Didactics for the subject English - Grammar, Style, Working Technique
(25)
Psychology - Psychology of Religion
(25)
Mathematics - Algebra
(25)
Communications - Technical Communication
(25)
Musicology - Systematic musicology
(25)
Didactics - E-Learning
(25)
Health - Health Sciences
(25)
Didactics for the subject French - Miscellaneous
(24)
Philosophy - Philosophy Beyond Occidental Tradition
(24)
Romance Studies - Interdisciplinary
(24)
Physics - Theoretical Physics
(24)
Cultural Studies - Near Eastern Studies
(24)
Tourism - Event management
(24)
Didactics - Reading
(24)
Engineering - Communication Technology
(23)
Art - Arts Management
(23)
Medicine - Internal Medicine
(23)
Guidebooks - Health
(23)
Engineering - Computer Engineering
(23)
Didactics for the subject French - Grammar, Style, Working Technique
(23)
Nomenclature, Onomastics
(22)
Instructor Plans: Craft / Production / Trade - Wood Processing
(22)
African Studies - Miscellaneous
(22)
Nursing Science - Palliative Care
(22)
Didactics - Italian
(22)
Guidebooks - Self-help and Psychology
(22)
Physics - Acoustics
(22)
Law - IT law
(22)
Musicology - Popular music
(22)
English Language and Literature Studies - Other
(21)
Environmental Sciences - Climate and environmental protection
(21)
Engineering - System Science
(20)
Health - Persons with disabilities
(20)
Biology - Evolution
(20)
Mathematics - Number Theory
(20)
Nature Protection, Landscape Conservation
(20)
Guidebooks - School, Education, Pedagogy
(20)
Computer Sciences - Computational linguistics
(20)
History of Europe - Colonialism
(20)
Forestry / Forestry Economics
(19)
Physics - Optics
(19)
Textile, Print, Crafting
(19)
Physics - Experimental Physics
(19)
Nursing Science - Adjacent fields
(19)
Didactics - German
(19)
Biology - Behaviour
(18)
Geography / Earth Science - Oceanography
(18)
Guidebooks - Law, Career, Finance
(18)
Learning materials - Mathematics
(18)
Physics - Biophysics
(18)
Instructor Plans: Craft / Production / Trade - Hotel Business, Food...
(18)
Classic Philology - Other
(18)
Computer Sciences - Internet of Things, IOT
(18)
Art - Graphics / Illustration / Print
(17)
French Studies - Miscellaneous
(17)
Greek Studies - Literature
(17)
Nursing Science - Violence in nursing
(17)
Chemistry - Food Chemistry
(17)
Computer Science - Games Engineering
(17)
Organisation and administration - Disaster control
(17)
Politics - Topic: International development
(17)
Romance Languages - French
(17)
Instructor Plans: Craft / Production / Trade - Draftsman
(16)
Psychology - Adjacent Fields and Auxiliary Sciences
(16)
Didactics - Handwork, Textiles
(16)
Medicine - Radiology, Nuclear Medicine
(16)
Instructor Plans: Craft / Production / Trade - Painter, Varnisher
(16)
Chemistry - Anorganic Chemistry
(16)
Engineering - Chemical Engineering
(16)
Cultural Studies - Holocaust Studies
(16)
American Studies - Miscellaneous
(15)
Instructor Plans: Agriculture / Forestry / Gardening
(15)
Medicine - Diagnostics
(15)
Instructor Plans: Art / Design / Media / Language
(15)
Guidebooks - Sports and Fitness
(15)
African Studies - Culture and Applied Geography
(15)
Romance Studies - Other Languages
(15)
Health Sciences - History
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Kommunikationcontrolling in Nonprofit-Organisationen im universitätsmedizinischen Bereich
Erstellung eines Kommunikations-Controlling-Konzeptes für die Charité Universitätsmedizin Berlin
Autor:in:
Catharina Behlmer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2007 , Grade: 1,3
Price:
US$ 18.99
Kundenbindungsprogramme. Von Rabatten zu echter Loyalität?
Analyse und Beurteilung von Incentivierungsansätzen verdeutlicht an Beispielen der Bekleidungsbranche
Autor:in:
Christine Hermann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,1
Price:
US$ 36.99
Fundraising in Deutschland. Marktüberblick und Kommunikationsinstrumente
Autor:in:
Kathrin Segeritz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2007 , Grade: 2,3
Price:
US$ 14.99
Trendsetter - Trendentdecker? Der Umgang von PR-Agenturen mit künftigen Umwelten
Autor:in:
Dipl.-Soz. Tina Glockmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
PR vs. Marketing - should they be partners or rivals?
PR in Deutschland
Autor:in:
M. A. cand. Janine Pentzold (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2006 , Grade: 1,3
Price:
US$ 16.99
Was zeichnet impulsive Kaufentscheidungen aus? Zur Studie “Impulsive Consumer Buying as a Result of Emotions” von Peter Weinberg und Wolfgang Gottwald
Autor:in:
Christoph Friedrichs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2008 , Grade: 1,3
Price:
US$ 14.99
Wirtschaftskommunikation als Management zur Anregung der Fantasie. Das Beispiel Katjes Yoghurt-Gums
Autor:in:
Jennifer Hofmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 2,0
Price:
US$ 14.99
Plakatkampagne für Männer, die Sex haben mit Männern (MSM)
Autor:in:
Sybille Imesch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Swiss Diploma Thesis , 2005 , Grade: 5,7 (insigni cum laude)
Price:
US$ 41.99
Branded Experiences. Erlebnisse im Markenkontext
Emotionalisierung von Marken in den Köpfen von Konsumenten und deren Erlebbarmachung im Kontext nicht-klassischer Medien
Autor:in:
Florian Langhammer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Menschenbilder in der Werbung
Ein Vergleich
Autor:in:
M.A. Holger Depenbrock (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2005 , Grade: 1,7
Price:
US$ 14.99
Social Media als Instrument der Markenkommunikation
Autor:in:
Britta Bonczynski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 2,6
Price:
US$ 31.99
Das Modell von Carl Hundhausen
Autor:in:
Boyana Marinova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2009 , Grade: 1,3
Price:
US$ 14.99
Die Entwicklung und Auswirkungen des Informationsmanagements
Autor:in:
Boyana Marinova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,3
Price:
US$ 14.99
Impression Management
Autor:in:
Mag. phil. Gerrit Fiona Wenzel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2006 , Grade: 2
Price:
US$ 14.99
Kundenabwanderung und Kundenrückgewinnung
Verdeutlicht am Beispiel der Finanzdienstleistungsbranche
Autor:in:
Diplomkaufmann (FH) Thomas Reimann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
Möglichkeiten und Probleme des Viral Marketing
Autor:in:
Gerald Scholl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 2,3
Price:
US$ 36.99
Relevanz für das Marketing. Erkenntnisse über LOHAS
Autor:in:
Anna-Lena Pockrandt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 , Grade: 2,0
Price:
US$ 16.99
Neuromarketing. Wer entscheidet was wir kaufen?
Eine grundlagenorientierte Marketinganalyse mit Praxisbeispielen zur Anwendung
Autor:in:
Marcel Kubon (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,7
Price:
US$ 16.99
Ziele und Formen der Integration von Gewinnspielen in die Marketing-Kommunikation
Autor:in:
Diplom-Kaufmann Sebastian Wagner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2006 , Grade: 2.0
Price:
US$ 36.99
Die Personalisierung in der Darstellung politischer Prozesse
Autor:in:
Erika Flegrova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2006 , Grade: 1,7
Price:
US$ 14.99
Medienbasierte Kommunikation kommerzieller Sportvereine
Autor:in:
Manuel Kern (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 , Grade: 1,3
Price:
US$ 13.99
Planung der Kommunikationspolitik für eine Tagung
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2009 , Grade: 1,7
Price:
US$ 36.99
Neugründung einer Werbeagentur: Businessplan
Autor:in:
Daniela Dahs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 , Grade: 1,3
Price:
US$ 31.99
Historisierende Werbung
Untersuchung zur Herausbildung eines kritischen Geschichtsbewusstsein anhand von Fernsehwerbung
Autor:in:
Daniel Meyer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 14.99
Der Vertrauensbegriff als Schlüssel für ein kommunikationswissenschaftliches Markenverständnis
Ein Theorieentwurf
Autor:in:
Johannes Gunst (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 36.99
Universitäten als Dienstleister?!
Entwicklung einer Konzeption zur Messung der Dienstleistungsqualität im universitären Betrieb
Autor:in:
Marcel Wach (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 2,7
Price:
US$ 36.99
Cause Related Marketing im rechtlichen Rahmen des UWG - Bedingungen und Konsequenzen
Autor:in:
Marketing Betriebswirtin Stefanie Timm (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 31.99
Audio-Branding. Die Wirkung von Musik in der Werbung
Autor:in:
Dipl.-Kfm. (FH) Fabian Litzendorf (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,0
Price:
US$ 15.99
Social Media Marketing in der Sportartikelindustrie bei Adidas und Nike. Das Marketingpotential von Facebook
Autor:in:
Georg Dreher (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Erstellung einer Marktsegmentierung für das Unternehmen White Cloth Ltd. in Deutschland
Autor:in:
Urs Kargl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2009 , Grade: 1,3
Price:
US$ 16.99
Analyse der Corporate Identity und des Corporate Design der Cision Deutschland GmbH
Autor:in:
Urs Kargl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 1,0
Price:
US$ 14.99
Marketingkonzept für Internet Start-up zum Markteintritt
Autor:in:
Urs Kargl (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 2,0
Price:
US$ 18.99
Viral Marketing. Grundlagen, theoretische Ansätze und empirische Studie zur Verdeutlichung des Wirkungsgrades.
Autor:in:
Sebastian Buhrmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Eine Untersuchung der akademischen Werbewirkungsforschung hinsichtlich ihrer Fachbereiche, Theorien und Modelle
Autor:in:
Markus Stegmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2008 , Grade: 2,0
Price:
US$ 14.99
Social Commerce (deutsch)
Die Monetarisierung von Social Media
Autor:in:
Paul Marsden (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (postgraduate) , 2010
Price:
US$ 12.99
Möglichkeiten und Grenzen im Kampf gegen Produktpiraterie
Autor:in:
Christian Perscheid (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 2,3
Price:
US$ 16.99
Die Rolle von Mundpropaganda im Vertrieb
Untersuchung des Einflusses der Mundpropaganda auf den direkten und indirekten Vertrieb
Autor:in:
Alexander Petschmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,0
Price:
US$ 16.99
Marketingkonzept für eine Bambuspalette
Bamboo Packaging GmbH
Autor:in:
Max Felix Mittelmaier (Author)
,
Benjamin Scholz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,0
Price:
US$ 19.99
Konzeption und Kommunikationsstrategie für die regionale Kampagne zur Vermarktung des Bitterbiers Hövels
Autor:in:
Annika Matern (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Research Paper (undergraduate) , 2005 , Grade: 1,0
Price:
US$ 19.99
Die Kommunikationspolitik als integrativer Bestandteil des Dienstleistungsmarketing
Autor:in:
Miriam Moch (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 , Grade: 1,3
Price:
US$ 16.99
Entwicklung einer Konzeption für die Öffentlichkeitsarbeit: "Gesunde Einsatzkräfte im Rettungsdienst" - GERD
"Gesunde Retter: Keine Vision!"
Autor:in:
Heiko Schumann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2010 , Grade: 1,0
Price:
US$ 14.99
Das professionelle Briefing
Das professionelle Briefing als Instrument und Kommunikations-Prozess zwischen Unternehmen und Kommunikationsagenturen
Autor:in:
Dirk Otto (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2010 , Grade: 1,3
Price:
US$ 19.99
Marketingkonzeption anhand einer Produkteinführung
Bio-Suppe
Autor:in:
Caro Kiemi (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Project Report , 2010 , Grade: 1,8
Price:
US$ 16.99
Kinder und Fernsehwerbung: Strategien der Werbeproduzenten und deren Auswirkungen
Die Wirkung von Fernsehwerbung auf Kinder
Autor:in:
Magister Artium Melanie Bobik (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2003 , Grade: 1,0
Price:
US$ 14.99
Online-PR - Lohnt sich ein kommunikationsorientierter Webauftritt für Unternehmen?
Mit einer besonderen Betrachtung von Corporate Blogs und Corporate Websites, als neue zukunftsträchtige Kommunikationsinstrumente
Autor:in:
Magister Saskia Rennebach (Author)
,
Janine Horn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,3
Price:
US$ 20.99
Erfolgsfaktor "Kundenzeitschrift"
Theoretische Betrachtungen zum Wertbeitrag von PR in der Kundenkommunikation und eine explorative Untersuchung des Erfolgs der Kundenzeitschrift "WIR gemeinsam"
Autor:in:
Susanne Hein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2005 , Grade: 2,3
Price:
US$ 41.99
Beschwerdemanagement als Instrument des CRM
Autor:in:
Dipl. Betriebswirt (FH) Daniel Friedrich (Author)
,
Christian Schmid (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 1,7
Price:
US$ 17.99
Die Bausteine der Anzeigenwerbung
Autor:in:
Madeleine Jansen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 , Grade: 1,7
Price:
US$ 6.99
Intranet als Instrument der internen Unternehmenskommunikation
Autor:in:
Ira Kabakova (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2009 , Grade: 2,0
Price:
US$ 17.99
Anforderungen der Konsumenten an die Multichanneldistribution von Reiseveranstaltern
Autor:in:
Alexander Petschmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2.0
Price:
US$ 20.99
Der ultimative Newbie-Guide für Twitter
Gezwitscher im beliebtesten Microblogportal der Welt
Autor:in:
Oliver Förster (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2010
Price:
US$ 17.99
Humor in der Werbung - Neue Erkenntnisse der Forschung
Autor:in:
Marcus Pfeiffer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2008 , Grade: 1,3
Price:
US$ 20.99
Strategische Nutzung von Markengemeinschaften
Autor:in:
Steven Schepurek (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 14.99
Marketing 2.0? - Das Internet als Medium der Digitalisierung und Vernetzung und daraus abgeleitete Regeln für ein medienspezifisches Marketing
Autor:in:
Abel Hoffmann (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 20.99
Die Erfolgsfaktoren von Apple Inc.
Autor:in:
Termina Rajkumar (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2009 , Grade: 1.7
Price:
US$ 14.99
Ambush-Marketing. Gefahr für Sponsoren oder cleveres Marketing?
Autor:in:
Felix Kaiser (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2008 , Grade: 1,3
Price:
US$ 14.99
Lebenswelten - Bilderwelten. Wie die Werbung die gesellschaftliche Diskussion nutzt
Autor:in:
Svenja Lis (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2009 , Grade: 2,0
Price:
US$ 6.99
Genderspezifische Ansprache von Frauen in der finanziellen Vorsorgeberatung
Der Einsatz zielgruppenorientierter Kommunikation für österreichische Frauen in der finanziellen Vorsorge mit Versicherungen aus der Anbieter- und Beraterperspektive
Autor:in:
MSc Wolfgang Haas (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: Sehr gut
Price:
US$ 36.99
E-Mail Response Management (ERM) & Multichannel-Systeme. Einsatzbereiche, Funktionen und Optimierungsansätze im webbasierten Kundenservice
Effektive, sytemgestütze und gesetzeskonforme Bearbeitung von E-Mails in Unternehmen (10. überarbeitete Auflage 2021)
Autor:in:
Holger Haseney (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Textbook , 2010
Price:
US$ 31.99
Das Verhältnis zwischen PR und Journalismus
Übermacht, Autonomie, wechselseitige Beeinflussung?
Autor:in:
Matthias Jahn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,3
Price:
US$ 14.99
In-Game Advertising. Computer- und Videospiele als Werbemedium und deren intermediale Positionierung
Autor:in:
Alexander Wiesinger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 1
Price:
US$ 0.99
"Geschmäcker lassen sich nicht globalisieren"
Eine Analyse der weltweit verschiedenen Vorlieben
Autor:in:
Eileen Wessel (Author)
,
Kendra Schmieder (Author)
,
Florian Rossa (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Presentation (Elaboration) , 2008 , Grade: 1,3
Price:
US$ 8.99
Werbewirkung – Wirkt meine Werbung? Wirtschaftliche Bedeutung und Organisation
Autor:in:
Behzad Mokhtarifar (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 2,0
Price:
US$ 16.99
Sponsoring an Schulen: Analyse des deutschen Status Quo mit transatlantischem Ausblick auf die Verhältnisse in den Vereinigten Staaten
Autor:in: Anonymous
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2008 , Grade: 1,5
Price:
US$ 36.99
Aspekte der Werbesprache
Aktuelle Anzeigen von Automobilherstellern
Autor:in:
Manuel Däbritz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 17.99
Werbetexte - Übung und Analyse
Autor:in:
Manuel Däbritz (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2009 , Grade: 2,0
Price:
US$ 6.99
Die Inszenierung von Berg und Gebirge in der audiovisuellen Werbung
Ein Extremraum der Natur und die polymorphen Strategien seiner medialen Inszenierung
Autor:in:
M.A. Nina Kolmorgen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,0
Price:
US$ 41.99
Das Fitting von Marke und Testimonial in der Fernsehwerbung
Autor:in:
Johannes Allgayer (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Der Beitrag lokaler Kinowerbung zur lokalen Werbekommunikation im Sinne des Media-Mix
Autor:in:
Tim Wohlleben (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2009 , Grade: 1,7
Price:
US$ 41.99
Social Media: Eine Herausforderung im integrierten Kommunikationsmix
Autor:in:
Julia Sabeike (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 31.99
Kollektive Intelligenz in Alternate Reality Games
Am Beispiel von "The Lost Ring"
Autor:in:
Diana Weschke (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Scientific Essay , 2010 , Grade: 2
Price:
US$ 17.99
Täuschen und Lügen in der PR
Normen, Fakten, Merten‐Auseinandersetzung – Eine PR‐ethische Auseinandersetzung mit der (Un)Wahrheit
Autor:in:
M. A. cand. Janine Pentzold (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 1,3
Price:
US$ 20.99
Konsequenzen einer Sortimentsreduktion
Autor:in:
Philip Tilhein (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 17.99
Aktuelle Entwicklungen auf dem französischen Werbemarkt und die wirtschaftliche Bedeutung der kostenlosen Informationspresse für den französischen Pressemarkt
Autor:in:
Cornelia Steinigen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2009 , Grade: 1,0
Price:
US$ 17.99
Internetauftritt der Johanniter Unfallhilfe Bayern
Autor:in:
Matthias Blümm (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 1999 , Grade: 1.0
Price:
US$ 0.99
Bankenwerbung in der Finanzkrise
Eine Analyse des Einflusses der Bankenwerbung auf das Vertrauen der Kunden
Autor:in:
Dipl.-Kaufmann (FH) Matthias Schubert (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2010 , Grade: 1,7
Price:
US$ 14.99
Die Verpackung als Kommunikationsinstrument
Autor:in:
Edgar Bialas (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2008 , Grade: 1,7
Price:
US$ 16.99
Das Spiel hinter dem Spiel - Eine qualitative Analyse der Beziehungs- und Entscheidungsstrukturen im Sportsponsoring am Beispiel Fußball
Autor:in:
Martin Fett (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2009 , Grade: 1,6
Price:
US$ 36.99
Grundlagen des Ambush Marketings am Beispiel der FIFA Weltmeisterschaft 2010
Autor:in:
Julia Walter (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 1,3
Price:
US$ 20.99
Mediale Inszenierung von Authentizität am Beispiel der Dove-Kampagne
Autor:in:
Annegret Linder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Intermediate Examination Paper , 2009 , Grade: 1,3
Price:
US$ 14.99
Friendvertising. Externe Unternehmenskommunikation in sozialen Netzwerken
Autor:in:
André Sakowski (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 20.99
Celebrity Werbung: Prominente als Markenbotschafter eines Unternehmens
Autor:in:
Lisa Eiersebner (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1
Price:
US$ 31.99
Produktinszenierung in Online-Shops
Entwicklung des Fit-Effect-Impact-Entscheidungstools zum Einsatz von Produktinszenierungen in Online-Shops auf Grundlage von explorativen Wirkungsforschungen
Autor:in:
Friedrun Grupp (Author)
,
Harald Eichsteller (Series editor)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Master's Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
In-Game-Advertising in Computerspielen - eine vernachlässigbare Werbeform?
Autor:in:
Hendrik Heyn (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 2,0
Price:
US$ 20.99
Imagetransfer im Sportsponsoring - Definition, Wirkungsweise und Einflussfaktoren
Autor:in:
Thomas Kerkhoff (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 1,7
Price:
US$ 14.99
Customer Targeting - Überblick über die empirischen Erkenntnisse
Autor:in:
Dipl.-Kfm. André Wycisk (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 31.99
Der Schlüssel zum Erfolg: Zielführend kommunizieren
Missverständnisse vermeiden und motivieren
Autor:in:
Hans-Jürgen Borchardt (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2010
Price:
US$ 2.99
Onlinemarketing Heute: Social Media Marketing
Autor:in:
Florian Uhlitz (Author)
,
Theresa Kauder (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010
Price:
US$ 17.99
Die Messung von Einstellungen in der Konsumentenforschung
Autor:in:
B.Sc. Christoph Kläs (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2010 , Grade: 2,3
Price:
US$ 16.99
Werbung und der Antagonismus zwischen Marketing und Verbraucherpolitik
Das Fallbeispiel Functional Food
Autor:in:
Nico Titze (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2010 , Grade: 1,3
Price:
US$ 14.99
Event-PR unter besonderer Berücksichtigung relevanter Teilöffentlichkeiten
Am Beispiel Deutscher Evangelischer Kirchentag
Autor:in:
Amelie Butzkies (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2010 , Grade: 1,7
Price:
US$ 14.99
Die Marke intern leben
Ein kommunikationswissenschaftlicher Beitrag zur Umsetzung von Internal Branding. Illustriert am Fallbeispiel der Österreich Werbung
Autor:in:
Elisabeth Schwab (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Diploma Thesis , 2009 , Grade: Sehr gut
Price:
US$ 42.99
Web 2.0 – eine kritische Begriffsbetrachtung
Internetmarketing
Autor:in:
Diplomkaufmann (MBA), Dipl. Ing. Augenoptik Patrick Press (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2010
Price:
US$ 14.99
Die Relevanz der Theorie der kognitiven Dissonanz für das Message-Design nach Moffitt bezüglich der Persuasion
Autor:in:
Peter Haberstich Haberstich (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1.5
Price:
US$ 0.99
Der Einsatz von kommunikationspolitischen Instrumenten unter dem Zwang gesundheitspolitischer Auflagen
Autor:in:
Anna Maria Hüwel (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Essay , 2010 , Grade: 94 Punkte von 100
Price:
US$ 16.99
Mobile Tagging. Grundlagen, Einsatzmöglichkeiten und Akzeptanz
Autor:in:
Benjamin Wanninger (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Bachelor Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Die Beziehung zwischen Öffentlichkeitsarbeit und Journalismus
Eine Fallstudie (Input-Output-Analyse) am Beispiel amnesty international
Autor:in:
MA Julia Marg (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Thesis (M.A.) , 2007 , Grade: 2,0
Price:
US$ 42.99
Real Life Content in Internetmarketingkampagnen
Autor:in:
Jan Horak (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Seminar Paper , 2009 , Grade: 1,0
Price:
US$ 10.99
Product Placement im deutschen Film und Fernsehen
Richtlinien, Verstöße und Zukunftsaussichten
Autor:in:
Gerrit Christiansen (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper , 2011
Price:
US$ 6.99
Crossmediale Vermarktungsstrategien und Merchandising des Kinderfernsehens am Beispiel der Kinderserie "Teletubbies"
Autor:in:
Zornitsa Boneva (Author)
Subject:
Communications - Public Relations, Advertising, Marketing, Social Media
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 2,3
Price:
US$ 14.99
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